The Startup 's Unique Origin Story

792 Words Jun 17th, 2015 4 Pages
Your Startup’s Unique Origin Story Can Be Your Most Marketable Asset

Blood, sweat, tears – ask the founder of any startup, and she’ll tell you those are the building

blocks which went into her company. She has toiled for months, even years to make this happen,

often in some cramped space hidden away in the bowels of someone else’s building.

Dig a little deeper, and you begin to learn more about how the company started and what made

its creator so passionate – passionate enough to do the creating. If you’re a consumer or an

investor, however, you shouldn’t have to dig for this origin story. It should be front-and-center in

the startup’s marketing campaign.

Why Share Your Origin Story

Your origin story is what sets you apart from your competition. Investors and consumers alike

have choice no matter the niche, and as a startup, you are in a position to cultivate your own

reputation.

If your origin story has to do with social responsibility, like Warby Parker’s, this lends to your

credibility within your market. It never hurts to share your good karma.

Did you meet in college and have been best friends for decades? Did you use your own guerilla

marketing tactics to get off the ground? The story of Sara Blakely, her white pants, and her

footless pantyhose has made the origin story rounds for years -- for good reason.

Did you see a need in another industry and fill it with your own product? Nearly everyone in the

world knows Lamborghini’s…
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