The State of Texas

2439 Words May 27th, 2011 10 Pages
Unit 1 Discussion

Unit 2 Discussion

Unit 3 Discussion - The Importance of Mission Statements
In preparation for your Discussion Question exercise, please read Chapter 2 Appendix, BB&T Vision, Mission, and Purpose on page 39 of your text. Post your answer in the threaded Discussion board along with your source citation in APA format.

BB&T Vision, Mission and Purpose statement is considered an exemplary Mission Statement. Please read it, comment on the positives and negatives of this statement, and defend your answer through APA citation. * Their vision and mission statements are straight to the point and short. The values are very lengthy and could be shortened drastically. Although it is something that some may be
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(Pearce & Robinson, 2011)
A resource based view can help determine, and maintain a competitive advantage for Wal-Mart. In order to gain a clear understanding of their advantage, or lack thereof, it is vital that Wal-Mart determine what resources they have available to them. Once these resources are identified they must capitalize on them, and ensure that they provide them with a sustained advantage, and not a temporary advantage. For instance, Wal-Mart might find that there is a manufacturer that is not being used to their full potential, and is able to provide them with fast production and quick delivery of items for a great price. It would be beneficial for Wal-Mart to take advantage of this opportunity, as well as build a long lasting relationship with this manufacturer that will carry them both into the future.
SWOT analysis determines a company’s strengths, weaknesses, opportunities and threats. (Pearce & Robinson, 2011)
Performing a SWOT analysis on Wal-Mart would definitely prove beneficial to the company as a whole. Sometimes it is hard for a large corporation like Wal-Mart to see all of the little factors that might be affecting them on a daily basis. They definitely have strengths that they could capitalize on, such as the convenience of one stop shopping. Weaknesses that should be determined, and worked on such as loss prevention. Opportunities that should be taken,

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