Essay on The Stonington Beach Hotel

4187 Words Jul 28th, 2014 17 Pages
| 2014 | | The Stonington Beach Hotel, Bermuda |

[consultancy report] | The following report is a detailed analysis and diagnosis of the current situation at The Stonington Beach Hotel, Bermuda. Many aspects are considered that include the effect that maintaining the property has on human resources, marketing and the organizational structure of the business. Recommendations are made and then discussed further. |

Table of Contents
Executive Summary3
Background4
Current Situation4
Analysis & Diagnosis5
SWOT Analysis5
Property Perspective6
External Building Structure…………………………………………………………………………7
Building Interiors………………………………………………………………………………………..8
Exterior Facilities………………………………………………………………………………………..9
Other
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There is such a range of people walking the grounds (including visitors, visitors’ guests, college students, training staff, supervising staff, and contract workers) that ensuring proper security is important. * Perform detailed market research and survey current customers to determine whether plans for construction of a spa and health club should be considered.
Finally, whether these renovations and updates should be done while the hotel remains open or whether the hotel should be closed for maintenance is discussed.

Background
The Stonington Beach Hotel is a wholly owned subsidiary of the Bermuda College which is owned by the Government of Bermuda. The hotel is dual purpose; it provides both accommodation to tourists visiting and also on-the-job training for current students at the college. Initial construction of the new campus – The Stonington Beach Hotel – began in 1975 and continued until August 1980 when the hotel opened for the first time. During this development phase, a 64 room hotel was built, along with: a 100 seat fine dining room, a commercial kitchen, guest reception and administration facilities, a guest library, boardroom, and a freshwater pool and patio.
During the second development phase (1980 to 1990), five more college buildings were constructed. These included the Administration Building, Student Centre, Arts & Sciences Building, Bermuda College Library, and a Faculty Office Building. At the end of this phase, construction and

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