“I can’t help falling in love with you” (Weiss, 1961, Elvis Presley). These timeless Elvis Presley lyrics trigger warm and fuzzy feelings in the hearts of many hopeless romantics both young and old. These relatable and heartfelt words cast a spell on listeners, immediately drawing their attention. It is no surprise that when this song plays in the background of an Extra Gum commercial viewers’ eyes naturally find their way to the television screen. Once their eyes meet the screen they become immersed in watching the presented sentimental love story unfold. Despite only using a subtle incorporation of the advertised gum, Extra Gum creates a successful commercial through effortlessly eliciting viewers to fall in love with their gum as they fall in love with “The Story of Sarah and Juan” which can be found at https://www.youtube.com/watch?v=XLpDiIVX0Wo. “The Story of Sarah and Juan” begins with a girl and a boy, Sarah and Juan, catching each other’s eyes across a busy walkway in front of their high school. The camera switches to show the inside of the school, where in a hallway Sarah drops some papers at her locker and Juan walks over to help her pick them up. The two look at each other and smile as Sarah opens up an Extra Gum box to offer him a piece. Juan puts the gum in his mouth and chews as he smiles and stares at Sarah. Next, the two are found sitting in a car where Sarah again offers Juan a piece of Extra Gum a moment before they share a kiss. Sarah leaves
Josie Mendez-Negrete’s novel, Las Hijas de Juan: Daughters Betrayed, is a very disturbing tale about brutal domestic abuse and incest. Negrete’s novel is an autobiography regarding experiences of incest in a working-class Mexican American family. It is Josie Mendez-Negrete’s story of how she, her siblings, and her mother survived years of violence and sexual abuse at the hands of her father. “Las Hijas de Juan" is told chronologically, from the time Mendez-Negrete was a child until she was a young adult trying, along with the rest of her family, to come to terms with her father 's brutal legacy. It is a upsetting story of abuse and shame compounded by cultural and linguistic isolation and a system of patriarchy that devalues the
According to Mother Teresa, “Loneliness and the feeling of being unwanted is the most terrible poverty”. Now imagine being lonely, unwanted, and poor. That is how Esperanza grew up. She lived in a poor neighborhood and was lonely and felt unwanted. She had to navigate through these difficult emotions and challenges with no help, but was able to grow up and become an amazing young woman.
Extra Gum: The Story of Sarah & Juan is a commercial about the relationship between two people and their connection between Extra Gum. The company is relating to the audience with ethos, pathos, and logos within the film. The film uses three rhetorical appeals to catch the audience’s attention to the special moments between the gum and important moments with Sarah and Juan. Within the small film, Extra Gum uses Haley Reinhart’s song “Can't Help Falling in Love”. The company uses this song to draw the audience towards the story. Extra wants to pull towards pathos by using the audience’s emotions to connect to a story the audience can relate to. The commercial is appeal couples who are looking for the connection of appreciating the little
could you Imagine what it would be like to grow up as a performer in a world that didn’t even except female Tejano singers? Can you imagine how much courage and work it would take to make it to the top? That’s was Selena Quintanilla Perez had to go through. Selena was born in Lake Jackson, Texas on April 6th, 1971 to Abraham and Marcella Quintanilla. Abraham was a shipping clerk for a chemical company and Marcella was a housewife. Abraham being a well respected Mexican musician, who only sang English songs, and had his career ruined because of that. American people didn’t respect him because he was Mexican, and the Mexican people did not respect them because they sang English songs. By the time Selena reached age 10, it became very
The Lady of Guadalupe is a huge part of the Mexican tradition, and how many people look up to her in a very godly way. She is important, because she reminds people of their appreciation for their own cultures, along with the other cultures that are all over the world. The Lady of Guadalupe is someone that is the exact replica of the Virgin Mary. But, the only difference is, is that the Virgin Mary is a saint that is represented in the European culture, and the Lady of Guadalupe in the Aztec and Native culture of Mexico. The lady of Guadalupe is a positive influence on different religions, especially Christianity.
Don’t Eat the Bear: A Spanish adventurer named Gaspar De Portola in 1769 passed through a region what is now Santa Barbara. In the near by sand dunes he found a lake where he crossed passed with an “oso flaco”, a skinny bear. They were dying of hunger and ate the skinny bear not knowing it was poisoned.
Sometimes the simplest acts can show the most love. In the Extra Gum Commercial: The Story of Juan and Sara, the high school sweethearts share a piece of gum with one another during some of the most important events in their lives. The Extra Gum commercial uses the song “Can’t Help Falling in Love” to add pathos due to the loving lyrics of the song that also tell the story. The varying scenes used enable the audience to relate to the story and add a deeper purpose to the meaning of the commercial. Gum is a the main component of the advertisement and throughout it is used as a symbol of love while the wrappers represent foreshadowing.
had been weathered. And then in 1986, Chris drove out to El Segundo, made the
The Miraculous Day of Amalia Gomez by John Rechy delves into the life of Amalia Gomez; a Mexican-American woman living in a poor rural area of Hollywood. The structure of her family is falling apart due to conflict between the characters and Amalia’s lack of involvement in their lives. Her youngest son Juan is a male prostitute known as a “maricÓn”, her daughter Gloria is falling dangerously close to following in Amalia’s footsteps, and her oldest son Manny although well intentioned starts to clone his father’s criminal tendencies even though he has no recollections of his father. Amalia’s selective perspective also leads to conflict within herself since she is content not knowing the truth as long as the false reality fits her ideal
The Virgin of El Barrio by Kristy Nabhan-Warren is an ethnography about modern Mexican-American Catholicism and the apparitions of Estela Ruiz and the community that supports her. Throughout the text, Nabhan-Warren focuses on the intersectionality between Catholicism, ethnicity, gender, and community and the success of this grassroots model of Catholicism. Her fieldwork was done in Phoenix, Arizona, initially for three and a half months (although she continues to maintain a relationship with the Ruiz) (Nabhan-Warren, 16), and took place in Mary's home, their backyard shrine, and other properties owned and used by the family's organizations.
On Sundays after Mass- every single Sunday, Latinos gathered on parks to play soccer and have carne asada something that is very traditional in Mexican families my family could be an example of that. These parks were built with the money taken from the Japanese which speaking of now a day’s use these complexes too and this is where the two cultures met.
Most every human being has encountered a time in their life when he or she has felt suppressed. However, not every person has stood up against the people and forces that have kept them oppressed. It takes a truly extraordinary person to stand up for their self and to take a stand for the greater good of others. According to Clare Booth Luce: “courage is the ladder on which all the other virtues mount.” The Mexican writer, Sor Juana Ines de la Cruz and the Puerto Rican writer, Julia de Burgos, acknowledged the fact that they were suppressed by the male gender. Sor Juana and Julia de Burgos did not simply stop at acknowledging the problem at hand. Rather, these two
The commercial is a good resembles of ethos because of the setting in the beginning. The start of the commercial takes place in a high school. High school is what every single person goes through during their education which also many relationships start up from there too. Ethos is involved in this. Credibility comes from this because it means that this can happen to anyone and it is not fictional. Extra gum plays a role in talking to the audience with the smiles of Sara ( which we can say is the
It was found that Blair committed plagiarism as well as fabrication virtually throughout most of his work at the Times. Macarena Hernandez wrote a story about Juanita Anguiano “a Texas woman whose enlisted son was the only American soldier still missing in action in Iraq” (101). Blair also wrote about the subject eight days later after Hernandez’s article was published, and his Los Fresnos’s story contained similar descriptions and several chunks that were completely similar to Hernandez’s story. Hernandez confirmed that Blair had copied her story, after Blair mistakenly thought that the subject of the interview did not speak English: “maybe the quotes were so similar because he got the daughter to translate and she probably just said the same thing. At that moment, I knew [said Hernandez]. Juanita Anguiano speaks English” (105). The lack of time that exists in a newsroom is one of the main factors why mistakes occur, even in the most prestigious newspapers, mistakes happen. Although, “Globe reporters had warned their friends at the Times to be careful around Blair” (113), he just was not in anyone’s radar. Not being in anyone’s radar may be one of the causes why the paper published Blair’s Fresnos’s story without much scrutinize. Often times, editors deposit their trust on their writers, however, it is necessary to check for any signs for plagiarism or fabrication because history has proven that the people who seem the most reliable doing their job, end up around around a
One commercial the cookie monster was baking chocolate chip cookies, he put the cookies in the tray and set the timer to 15 minutes as he was waiting for the cookies to be done he said “Siri play wating playlist” and the music started playing. In this commercial the humor was most effective, one of the more humorous parts was when the cookie monster would look in the oven to see when the cookies would be done and the sad music started to play, Apple is most trying to promote the Siri part of the phone/products. Another thing that hooked me into this commercial was the story, the whole idea of the cookie monster making cookies and listening to music while developing a story that makes you think about what