The Strategic Group Of Apple Inc.

Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. (Source: Company Form 10-K)

Apple is multinational business with a good reputation designing and developing expensive, but high quality electronic products such as the worldwide famous iPhone, iPad, iPod and MacBook. They also provide high standard computer software that is used across the world by a large variety of people from top music producers to professional designing organizations. Apple was first founded in April of 1976 to sell personal computers (Wikipedia, 2014).

Apple Inc. is a multinational corporation that designs, develops, and sells electronics, computer software, online services, and computers. Apple designs, manufactures, and markets mobile communication and media devices. Apple has created computers, laptops, phones, music devices, tablets, media players. These products are known as; iPhone, iPad, iPod, iTunes, MacBook, iHome, etc. Their software applications are iOS and OS X operating systems. They also have online services that include iCloud, iTunes, and the Apple store.

Based in Cupertino, California, Apple Inc. has become one of the titans of the technological industry in the 39 years since it was created in the spring of 1976. This growing company employees over 115,000 people and has 450 retail stores in 16 different countries. With an annual revenue of $233 billion in 2015 Apple Inc. is the most prosperous technological company in the world. Along with its many retail locations Apple also runs the online Apple Store making it a truly global brand. Over the years Apple has expanded their product line; in its infancy the company specialized in personal computers but more recently the main product line is phones and tablets. Apple’s other significant products include computer software and other consumer electronics (iPod, Apple Watch, and Apple computers).

Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, including a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Its most popular hardware products are the series of Mac computers, the iPod, the iPhone, and the iPad. Its software includes the OS X for Mac computers and iOS operating systems for mobile devices, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites.

Apple is an American technology company headquartered in Cupertino, California. The company is well known for their devices including media electronics, personal computers, portable music players, smart watches and other software, media devices and services which they design, develop, and sell. In addition to the products listed above, the company also offers many third-party Apple branded mac-compatible and IOS-compatible accessories including but not limited to headphones, cases, displays, and storage devices. The mediums for which they sell their products are retail stores, online stores, their extensive direct sales force, third party cellular network carriers, and wholesalers. Furthermore, they have their own large collection of digital content and applications through the ITunes

As of July 2011[update], Apple has 357 retail stores in ten countries. It is the largest publicly traded company in the world my market capitalization. as well as the largest technology company in the world by revenue and profit. Although Fortune Magazine named them the most admired company

The purpose of this assignment is to critically analyze the framework within which the company runs by analyzing the external and internal environment. In order to achieve this different analytical tools and models like the Strengths, Weakness, Opportunities and threats (SWOT) analysis will be applied. Then the objectives and strategy of Apple will be identified

Apple Inc., together with subsidiaries, designs, manufactures, and markets mobile communication and media devices, personal computing products, and portable digital music players worldwide. The also sell a variety of related software, services, peripherals, and networking solutions.

Apple Inc. is a multinational corporation that produces consumer electronics, personal computers, mobile communication devices, computer software and peripherals, commercial servers, and is also a digital distributor of media content. The company also owns a chain of retail stores known as Apple Stores, which are available both offline and online.

Apple creates products that are innovative, first to market, easy to use, beautiful, and powerful. Apple is a company that considers itself a leader with environmental

The industry environment is the set of factors that directly influences a firm and its competitive actions and competitive responses: the threat of new entrants, the power of suppliers, the power of buyers, the threat of product substitutes, and the intensity of rivalry among competitors (Hit, Ireland, and Hoskisson, p.40). In this case, Apple is just one of the many competitors in a saturated markets offering both hardware and software for personal computer systems. Intense players such as, HP/Compaq, Dell, Gateway, and Microsoft all take substantial market share in the industries Apple is competing with. Today in the computer hardware industry there is intense competition and the

Per the 10-k filling of Apple, there legal name is Apple Inc. However their name used to be Apple Computer Inc. Apple switched their name in 2007 because Apple Inc. started to make more than just computer by adding phones, iPads, iPods and more to their company for selling. ()

It is beyond all doubt that Apple Inc is one of the most successful and well-known companied all over the world nowadays. What’s more, the company is considered to be the leader of the industry The Apple products are of high quality and in high demand on all the markets. Apple services and stores are the gold standards for all the followers and niche players of the industry. Moreover, the majority of Apple customers are extremely loyal to the brands. Once they started using its high-technical products they keep doing it. At the same time the market share of the company is increasing constantly. Probably all the competitors are questioning what is the key to Apple Company’s success. It is important to note that the whole strategy determines the success of the business and the strategic analysis of the company can help to identify the main criteria. Thus, the object of the research paper is to develop a strategic analysis of Apple Inc, including its internal and external environment.

Apple Inc. is an American multinational organization that design, manufactures and sells the high technological electronics, online services, computer software and accessories. The product and services of Apple Inc. consist of iPhone, iPod, iPad, Mac, Apple watch, software (ios operating system, icloud) and so on. Apple is the leading brand in the mobile market across the globe. Apple delivers the applications through iTunes store, Mac App Store developed by the Apple Inc itself. The company offers its product worldwide via different retail stores, showroom, online stores,