The Strategic Marketing Management Of Mark And Spencer

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Introduction
In 1884 Michael Marks and Thomas founded the Mark & Spencer which is now one of the UK’s largest retailers in terms of foods, clothes and finance and house ware. It operates around 40 countries creating the value of 140 billion pound. It has certain missions and values. The main purpose of this assignment is to analyse the strategic marketing management of the Mark & Spencer using different strategy and marketing tools. This will be done with analyzing and evaluating the recent marketing actions of M&S and the improvement has been done since 2005. This assignment will also point out the reason that why M & S nearly collapse and what was the recovery program done to sort out for
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Marketing plan gives great help to analyse and inspect the marketing objectives and aims and gives the great foundation for marketing assessments. It also gives presentation with detail point of view of the business and provides the great knowledge to develop the strategy for the target markets and customers as well as served as a tool for measuring the performance.
There are different marketing activities which can be used to describe roles of marketing strategy. Following are some facts about marketing activities that can elaborate the competent role for strategic marketing in an organisation..
Scheduling of Activities
The marketing managers can offer arrangements and paths to different marketing activities. The marketing manager who has a responsibility to implement the plan should make the schedule of completing the marketing activities. Marketing activities are also consider like roles to develop strong marketing
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