to support companies’ operation and strategic growth. WestJet, as one of the most competitive international airline has invested much to the improvement of technological development. However, it now faces a great challenge during the transition into codeshare that they have no idea whether they have a great IT, if not, how to improve it to bring this company to where it need to be. This assignment is going to illustrate the key strengths and challenges of WestJet, the IT management condition and some
Introduction Westjet Airlines has achieved considerable success in the past few years, winning estimable rewards related to its service, gaining loyal customers and, of course, increasing market shares. It devotes to a “high-value, low-fare airline” which provides humanized services to customers. Another pride of Westjet is its IT, which designs all systems in-house and is operated based on the business demands. However, the trend of growth and expansion retarded when the strategic plan of codeshare
Introduction WestJet Airline is a Canadian economical airline that is publicly traded on the Stock Exchange of Toronto. Established in 1996, WestJet is presently the second largest Canadian Carrier. The airline operates in about 70 cities located in Mexico, North America, and the Caribbean. Further, WestJet employs more than 8000 employees. The head office of the airline is in Calgary. Munro and Khan (2013) claim that WestJet Airline operates a standard of 420 flights and manages to carry 40000 passengers
companies from the great ones. As WestJet continues its goal of becoming a low fare international airline, it will face numerous obstacles. The problem addressed here deals with the people aspect. How can WestJet maintain its current people culture as the company expands? How can WestJet instill the culture into its new people? And how will WestJet meet the cultural differences in other markets? Answering these questions is essential to the future success of WestJet. Analysis In order for us to
Summary i Table of Contents 1 About WestJet 1 Market Share 2 Domestic 2 International 3 Market Position and SWOT Analysis 5 WestJet Key Financial Ratios 7 Accounting, Finance, Legal and Environmental Issues 8 Shareholders and Company Ownership 8 Accounting Policy and Internal Control 9 Legal 9 Environmental 11 Investor Recommendations 12 Bibliography 13 THE COMPANY AND ITS POSITION IN THE MARKET Competitive Landscape Markets where WestJet competes: • Airlines • Consumer Services
My Learning from the WestJet Case Study Case Analysis The case study by Munro and Khan (2013) indicates that IT has played a significant role to make the WestJet a remarkable success. WestJet started its function in 1996 with three uses Boeing 737-200 aircraft in five western Canadian Cities. However, by 2011, the airline boasted its activities reaching more than 90 Boeing Next-Generation 737 aircraft, 85 destinations in 18 countries and over nine thousand employees. It became “the second-largest
WestJet Strategic Audit by: Tanya Witherington #3136712 Abdullah Saleh #3157594 Tyler Ethridge #3084252 Natasha King #265841 Yao Yao #3111635 Jaiqi Lu # BA 4101 March 21, 2005. Daniel Doiron UNBSJ West Jet I. Current Situation A. Current Performance • WestJet owned 28% of the domestic air market share in 2004 vs. 25% in 2003. • For the year ended December 31, 2004
WestJet is planning to make an entry in Europe as a first experiment. Experts say, if the Canadian carrier continues to open up new routes that challenge air Canada’s slice of the international market, not only from Air Canada when they enter in to long routes they have to face new more competitors like Air Transat . Ben Cherniavsky analyst at Raymond James said in a note to clients that “what we believe WestJet is trying to do in London is the same thing that it has done since its inception in
INTRODUCTION Westjet came into the air travel business in 1996, offering fares up to 50% cheaper than there competition. They strived for an excellent relationship between the employee and the employer by creating an ecstatic, friendly work environment. Westjet is one of the most successful airlines as it did start out with the most start up capital any airline has ever experienced, as well as keeping their debt to a minimum. With such commercial success, Westjet was questioned with their actions
JetBlue and WestJet: A Tale of Two IS Projects How important is the reservation system at airlines such as West Jet and JetBlue. How does it impact operational activities and decision making? Over the past years, it seems customers have heavily relied on airline reservation systems to book their tickets, reserve seats, pay for the tickets, and check-in-online. This has been very convenient for customers to plan their trips. These systems have also allowed the airlines to manage their whole flight