The Strategic Plan Of Westjet

environment. IT governance lists five key areas that management needs to address to govern IT effectively: • Strategic Alignment • Resource Management • Value Delivery • Risk Management • Performance Management (Bhatia, 2013) 2.1 Plan to Transform IT Information technology has played a crucial role for WestJet Airlines. However, as the IT organization grew in the business, it was necessary for WestJet to keep up with the change so the executive team made a decision to hire a chief information officer,

to support companies’ operation and strategic growth. WestJet, as one of the most competitive international airline has invested much to the improvement of technological development. However, it now faces a great challenge during the transition into codeshare that they have no idea whether they have a great IT, if not, how to improve it to bring this company to where it need to be. This assignment is going to illustrate the key strengths and challenges of WestJet, the IT management condition and some

companies from the great ones. As WestJet continues its goal of becoming a low fare international airline, it will face numerous obstacles. The problem addressed here deals with the people aspect. How can WestJet maintain its current people culture as the company expands? How can WestJet instill the culture into its new people? And how will WestJet meet the cultural differences in other markets? Answering these questions is essential to the future success of WestJet. Analysis In order for us to

Corporate Governance In order to assess the corporate governance performance in WestJet over the long term, we are looking into three different fundamental corporate governance issues: • WestJet ‘s composition and competence of board of directors • WestJet’s compensation plan (both directors’ and Executives’) • WestJet’s auditors and shareholder relations ( prepared by Sen Li ) Composition and competence of board of directors As Canadian Coalition for Good Corporate Governance indicates that the

Introduction WestJet Airline is a Canadian economical airline that is publicly traded on the Stock Exchange of Toronto. Established in 1996, WestJet is presently the second largest Canadian Carrier. The airline operates in about 70 cities located in Mexico, North America, and the Caribbean. Further, WestJet employs more than 8000 employees. The head office of the airline is in Calgary. Munro and Khan (2013) claim that WestJet Airline operates a standard of 420 flights and manages to carry 40000 passengers

Introduction Westjet Airlines has achieved considerable success in the past few years, winning estimable rewards related to its service, gaining loyal customers and, of course, increasing market shares. It devotes to a “high-value, low-fare airline” which provides humanized services to customers. Another pride of Westjet is its IT, which designs all systems in-house and is operated based on the business demands. However, the trend of growth and expansion retarded when the strategic plan of codeshare

My Learning from the WestJet Case Study Case Analysis The case study by Munro and Khan (2013) indicates that IT has played a significant role to make the WestJet a remarkable success. WestJet started its function in 1996 with three uses Boeing 737-200 aircraft in five western Canadian Cities. However, by 2011, the airline boasted its activities reaching more than 90 Boeing Next-Generation 737 aircraft, 85 destinations in 18 countries and over nine thousand employees. It became “the second-largest

Summary i Table of Contents 1 About WestJet 1 Market Share 2 Domestic 2 International 3 Market Position and SWOT Analysis 5 WestJet Key Financial Ratios 7 Accounting, Finance, Legal and Environmental Issues 8 Shareholders and Company Ownership 8 Accounting Policy and Internal Control 9 Legal 9 Environmental 11 Investor Recommendations 12 Bibliography 13 THE COMPANY AND ITS POSITION IN THE MARKET Competitive Landscape Markets where WestJet competes: • Airlines • Consumer Services

WestJet Strategic Audit by: Tanya Witherington #3136712 Abdullah Saleh #3157594 Tyler Ethridge #3084252 Natasha King #265841 Yao Yao #3111635 Jaiqi Lu # BA 4101 March 21, 2005. Daniel Doiron UNBSJ West Jet I. Current Situation A. Current Performance • WestJet owned 28% of the domestic air market share in 2004 vs. 25% in 2003. • For the year ended December 31, 2004

WestJet is planning to make an entry in Europe as a first experiment. Experts say, if the Canadian carrier continues to open up new routes that challenge air Canada’s slice of the international market, not only from Air Canada when they enter in to long routes they have to face new more competitors like Air Transat . Ben Cherniavsky analyst at Raymond James said in a note to clients that “what we believe WestJet is trying to do in London is the same thing that it has done since its inception in