The Strategy As An Intendant Plan

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The Strategy can be defined as an intendant plan designed to achieve a particular long term goal. However, Mintzberg suggests that in a business context a strategy is more than just a plan. He suggests that “it is a 'pattern ' that is found in a stream of actions, a market position, and the organisation 's perspective” (Pearsall, 2001). In 1985 Walters and Mintzberg introduced the idea of a strategy as consisting of two elements: emergent strategy and deliberate strategy. This view was supported by Ocasio & Joseph in 2005. They also defined strategy as "a framework, either implicit or explicit, that guides the organisations to choose the appropriate action". They also suggest this wide view of strategy is both "planned and emergent,…show more content…
(Edward Elgar, 2011) Therefore, the Emergent strategies have been developed as a "pattern in a stream of actions" and are separated from any preconceived plan (Mintzberg, 1987; Hamel & Prahalad, 2005). Nevertheless, the Emergent strategy is the ability of the organisation to be responsive to the environment in order to maintain its competitive advantages. Yip and Bonnet suggest that in today 's complex markets, strategic agility is necessary rather than the idea of sustainable competitive advantage (Bonnet and Yip, 2009). Furthermore, Mintzberg Suggests that “There are not many current strategies that are purely deliberate or purely emergent” (Mintzberg, 1994). Strategies that might increase the competitive advantage in today’s complex word may not do so tomorrow in a more complex environment. There is so much happening at an extreme increasing in technology and speed. Eisenhardt & Brown also refers to a strategic approach in regards of change “as it requires an organisational ability to be able to change constantly and accordingly over time in response to the fast changing environment”. In an adaptive deliberate or an emergent strategy, time combines both the notion of moving out of the past together with going into the future in order to obtain strategies which will be both deliberate and emerging (Eisenhardt & Brown, 1998). The complexities of living organizational systems suggest that the rational models are inadequate, issues
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