The Strategy Development Of Primark

The main feature of Primark Menswear’s customer service policy is mostly on Refunds and Exchanges. When the customer is in need of retuning a faulty item, Primark’s policy is that if an item is found to have a manufacturing fault no receipt is needed and a full refund or exchange can be obtained in the store. However, is the customer doesn’t have a receipt when getting an exchange or refund, the policy of Primark is to obtain a refund or exchange, a receipt is needed, the item must be in a saleable condition with all tags attached and it must be within 28 days of purchase. (Primark.com, 2016)

Conclusion and proposal are discussed in this part. Conclusion is given to find principal answers for meet investigation objectives. Each investigation objective can be truly tended to by using research conclusion. Proposals are in like manner given to improve future standard constrained time strategies of Primark to propel their arrangements. Organization of Primark would have the ability to make intense standard restricted time frameworks and change existing periodic extraordinary systems with the sponsorship of rational proposition.

Primark, which was build up in Ireland, is one of the fast fashion leaders in the UK retail market. The all 181 stores spread over Ireland, Spain, and the UK. The competitive advantage of the group is producing volume clothes and selling them in cheap price. Primark sell different catalogue product, women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swimwear and nightwear. Nearly cover all variety of the clothing. According to Primark website figure, “Primark Stores Lt is a subsidiary of Associated British Foods. Associated British Foods is a diversified international food, ingredients and retail group with global

Exporting, licensing, and using trading companies are preferred modes of international market entry for firms with a(n) ____ structure.

Primark has functional structure in order to ensure that every organizational aspect is being grouped according to its principle. With such type of business, it consists of various marketing division, like a production division and sales division. Primark is operating with tall structure.

simplicity of market entry: Advances in telecommunications, computer technology and transportation have made entry into foreign markets by

The first recommendation for this firm is to adopt a global policy and try and explore new markets so that market growth and market share can be expanded. In case of a firm entering an international market, it requires to analyze the nature of the market and suitably form its marketing strategies in alignment with its business strategy and decide whether it is more beneficial to adopt a global approach or use a strategy that is customized to suit the needs of the local customers.

Primark Stores Ltd. Is a value fashion retailer that was founded in 1969 and operates as a subsidiary of Associated British Foods plc. Primark sell a wide variety of product from

The need for a solid market entry decision is an integral part of a global market entry strategy. Entry decisions heavily influence the firm’s other marketing-mix decisions. Company can enter International Market with many ways, some of them are as follows:

In United Kindom the economical contribution of the Primark is very important, and the primark followed business rules and regulation.

Primark is an Irish clothing brand, with over 200 stores over the world in countries such as Ireland, United Kingdom, Germany, Spain, Portugal, Netherlands or Belgium. It is considered one of the most important ‘fast fashion’ leaders in the UK retailing market. Its main and notable differentitive key points is producing large volume of clothing and selling them at a very cheap price. It has several lines to cover as many targets as possible such as women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swim wear, night wear and house clothing. It has different brands for each sector, the main ones are:

Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.

Subject : Appraisal of a MNE's recent market entry (2007-2010) ( 1. Firm Motivations for internationalization 2. Entry Strategy 3. Corporate Strategy)

There are many different types of market entry strategies that may be implemented by a foreign firm in an emerging country. Amongst the most popular are:

The reluctance of firms to change entry modes once they are in place, and the difficulty involved in doing so, make the mode of entry decision a key strategic issue for firms operating in today’s rapidly internationalizing market place.