The Strategy For Facebook And The Recommended Strategy Essay

Social media being an ever growing industry, companies have incorporated their marketing and strategies to better their businesses. We explore that the reasons for the importance of incorporating this is: The daily use of handheld devices to access social media on a daily basis amongst computer use, Big data: online tracking produces oceans of data, challenging business analytics programs, Twitter, Facebook, and Pinterest

New media has been easily made available everywhere and Facebook in particular as one of the world most popular social networking site (SNS) can be made accessible from desktops, laptops, smartphones and tablet because of this, almost everybody can have access to Facebook anywhere they go. For the most reason, due to the introduction of new media, Facebook plays a key role communication and staying in touch with families, friends, acquaintances, businesses, groups meetings and a whole lot of others. Moreover it has also been useful in growing markets and advertising mediums through big companies, brands and highly respectable top class businesses. New media as a broad topic can be defined as a “form of communication which transmits information through a medium that uses routers and servers via high-speed internet and involves materials been received via desktops, computers, tablets and smartphones”.

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

Facebook is a social networking website that was launched by Mark Zuckerberg in 2004. It was initially designed as a means for Harvard University students to communicate, but it quickly grew and now boasts over 1 billion users worldwide (Facebook 101, 2014). This paper will evaluate the business strategy of Facebook. An overview of the company will be presented, with identification of the company mission statement, financial performance and global operations; a SWOT analysis will be completed, and the strategic objectives will be identified with discussion of specific strategies and contingency plans that will need to be in place to recognize those goals. Lastly, the strategy will be critiqued, with suggested changes presented, if any.

Facebook, which was founded by Mark Zuckerberg in February 2004, is an online social networking platform with the mission of making the world more open and connected. Within a few years, Facebook attracted millions of new users, from 1 million Monthly Active Users to 845 millions Monthly Active Users. Though competing with global and regional corporations in the industry, Facebook kept growing rapidly. With the high expectation of investors, Facebook finally decided to go public. The “Red Herring” of Facebook stated that its goal was to connect all two billion global Internet users. Basing on our analysis of Facebook’s IPO, we would like to give several recommendations on the

Doing an external analysis on the social media industry can give us some insights about the the level of competition within the industry. Porter’s five forces analysis is a framework that analyzes that focuses on industrial organization economics in order to derive five forces that determine the competitive intensity and therefore, the attractiveness of the industry.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

This paper will explore the effect Facebook has had on society. By comparing groups today to groups fifty years ago, and by looking at personal experiences, recent political events, and interactive games, I will evaluate how Facebook has affected society’s perception of groups.

Just as Google is a giant among search engines, so is Twitter among social media marketing sites. According to PCMag.com, Twitter boasts an impressive 974 million users. Even so, many businesses attempting to leverage the incredible marketing potential offered by Twitter often make critical mistakes. Such mistakes not only decrease the reach and efficacy of a business’s marketing efforts but also do not allow them to realize the true profit potential that can be achieved by mastering Twitter marketing.

The tendency for businesses new to social media is to jump on any popular platform. This approach is not an efficient use of your time and money in the long run.

(Attention Getter) What kind of company would Facebook, one of the most successful companies in recent history, spend one billion dollars to buy (Stern)? What company with fewer than twenty employees could warrant such a huge investment by one of the world's most visible companies?

Do you wish for millions of people to see your business? Are you aware of how Facebook can let you do this? Millions of folks are users of Facebook, and you can turn them all into your customers if you do the right things.

Facebook’s value driver is dependent on how well they adapt to their ever-growing pool of

Two other social media platforms that businesses are having to evaluate for potential marketing prospects are Instagram and Snapchat. These social media sites launched in 2010 and 2011 respectively. Snapchat has been giving Instagram a run for their money. They brought an array of new features to market that millennials especially were fond of such as filters that enable them to easily change the look of the images they share. That said, Instagram has clearly pulled ahead of Snapchat, and it's hard to see Snapchat catching up anytime soon.

* Facebook have to face a lot of problems when use deletes the posts on their walls.