The Strategy Models Of Tesla

1092 WordsMay 31, 20155 Pages
This report will discuss the strategies that TESLA have used in order archive there goals. The report will be starting with a brief background and the main drivers and leaders for the company. Then the report will be talking about three strategic stages for TESLA also will discuss their intended strategies for the future. The auto manufacturing market is very competitive, especially for alternative fuel vehicles that has become more popular with the rise of environmental concerns. This report will describe the electric vehicle manufacturing company, Tesla Motors, and how it can manage the extreme competition from large and premium manufactures by using the SWOT analysis. Next, the company strategic position will be analysed through main strategy models, including PESTEL and Porter’s five Forces frameworks. Afterwards, based on the findings from the models a conclusion and recommendation will be provided. 1.1 COMPANY BACK GROUND The company was named after the scientist Nikola Tesla. Tesla Motors was founded in 2003 and is now a popular car company that sells electric vehicles or EVs. Tesla Motors is among the biggest EV manufacturers in the US if not the biggest. The company was established in 2003 by a group of Silicon Valley engineers, who wanted to develop electric vehicles (Musk, 2006). More specifically, the company is a brainchild of Marc Tarpanning & Martin Eberhard the co-founders of the electronic book company NuvoMedia and Elon Musk the founder of PayPal and
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