ABSTRACT Nowadays, there are a lot of Airlines companies and Turkish Airlines has recently became of the fast growing player in the industry. Being the voted Europe’s Best Airline at the 2014 Skytrax Passengers Choice Awards, they have built a very strong quality standard and gradually expending with over 200 destination worldwide. The main purpose of this report is to focus on the company strategy through analysis gathered from different primary and secondary sources, aiming to make recommendations for the company to reach excellence. TABLE OF CONTENTS I. BUSINESS OVERVIEW 3 II. MARKETS AND TRENDS 3 III. BUSINESS MODEL 4 A. COMPANY OBJECTIVES 4 B. COMPANY STRATEGY 4 C. POTENTIAL RISKS 5 IV. PERFORMANCE 6 V. RECOMMENDATIONS 7 REFERENCES: 8 I. BUSINESS OVERVIEW The company structure is organised as a pyramid with a Board of directors on top, which makes all the decisions, followed principally by the executive committee. Then, there is the senior management with the C.E.O who decentralised the different task into teams and by fields, leaded by other members of the senior management called Chief Officers. (See Fig 1) The company’s core values focus on two major points: (Company Website) - Customer satisfaction by its confidentiality, honesty, fair dealing and respect of individuals - Its internal culture based upon innovation, productivity, leadership and team work Turkish Airlines aims to become the leading European air carrier with a global network of coverage. The
In this paper we analyze the 2011 Southwest airline annual and then major an in-depth analysis of its mission and vision. The analysis of how its performance is linked to its mission and vision is also carried out. This is then followed by how its corporate goals are tied to its mission and vision. This paper then presents a competitive and market analysis with the aim of determining the company's strengths and weaknesses. A recommendation on the most appropriate strategy for the maximization of company's profits is then carried out.
Individual structure would be broken down by the smaller teams that make up one of the functional areas of the company. For example, under the property and casualty division, there directors that have smaller teams that consist of one manager and approximately thirteen employees. The directors in each functional area can range from three to five. The managers on said teams then report to the director and the director then reports to the functional director and so on in the chain, where the info is rolled up and eventually reported to the CEO, in this case Stuart Parker.
This report will be discussing strategic management to a company in the airline industry. This report will examine a chosen company’s strategic management and outline the stages. Strategic management is analyzing the situation facing the firm, also on the foundation of analysis formulating a strategy and lastly implementing strategy. Strategic management is the identification and the description of strategies that can be used by managers so as to attain better
The purpose of this report is to inform airline executives about the external forces affecting their industry and what they can do to keep up with the changing business atmosphere. The terrorist attacks of 9/11 had a grueling effect on the economy, and while most industries are almost back to their pre-9/11 financial status, the airline industry is lucky to break-even. This report will explain three leading trends that are forcing the airline industry to re-think their stance on strategic planning.
This report is the analysis of the youngest airlines companies of Low Cost Carriers (LCC) Tiger
The airline business is an industry that is competitive and unique, focussing on consumer choice and the responsiveness of airlines to changes in the external business environment. For any airline, this environment can be very complex as it is ‘hard for them to fully understand and impossible for them to fully control’ (The Times, n.d. p1). Virgin Atlantic is an international airline that is based in the UK. It was started by the entrepreneur Richard Branson in 1982 and now flies to 30 destinations around the world (Virgin Atlantic Airways Ltd, 2011). By looking at
On account of a pyramid, the pioneer or president is at the highest point of the organization, and every single other office course underneath that pioneer. VPs answer to the president or CEO, and thus, executives answer to the VPs. Administrators of divisions are underneath the chiefs and these directors regularly have various managers answering to them. At last, the laborers in a bureaucratic association answer to the bosses. Structure is critical for a bureaucratic organization.
.Furthermore, it is commendable that, the three core values of the company which reiterates the value of work and people, but allows the employees to have fun, are reinforced by the company at all times. From all indications, these unique core values have partially helped to catapult the airline to the financial statutes they are
Etihad Airways is considered as one of the youngest airlines in the world, yet it managed to seize a leading place within the aviation industry. Etihad Airways received the 2008 Marketing Award of the “Airline Strategy Awards”, one of the most recognized awards in the industry, just five years after starting commercial operations, followed by many international awards. This early success can be attributed to the marketing strategy employed by Etihad, which resulted in creating a strong brand associated with a high quality service. Etihad’s marketing strategy focused on creating new innovative services in every touch point with the customers. This report will focus on Etihad’s marketing strategy, which enabled the airlines
The Managing Director is presented at the top of this pyramid as he is at the top of the hierarchy and has set the agenda for the business or in this case factory. There are 7 layers in this pyramid which means information won’t be passed around effectively and there are 6 below the MD and the first line consists of all the directors of each department and most don’t have major teams to manage apart from the Manufacturing Director as this is the key area of the automobiles. The second line consists
Structure and hierarchy come from how work and the work processes are coordinated together and relating how tasks and coordination of these tasks is to be obtained. When determining the authority in the structure of an organization, there are two major options, centralized and decentralized. A centralized organizational setup is where the authority to make important decisions is retained by managers at the top of the created hierarchy whereas a decentralized organizational setup is where the authority to make important decisions about organizational resources and to initiate new projects is delegated to managers at all levels in the hierarchy. Each choice is made based upon the main goal/task of the organization and what would better fit the organization. Whether work/the
An organizational structure is the outline of a company’s framework and guidelines for managing business operations. An organization 's structure and its degree of centralization or decentralization depend on a number of factors, including the size of the organization and its geographic dispersion. In a very large and diversified organization, it is unlikely that a handful of people will possess all the resources to achieve all goals and objectives of the enterprise. As a result, it becomes impractical to concentrate power and decision-making authority at the top. Similarly in a geographically-dispersed organization, a centralized approach will not be the most efficient, as the people with the most authority will be unable to directly supervise operations on a day-to-day basis.
Analytical strategy includes organising, managing and analysing the data collected throughout the research. In this article, the researchers have used narrative and rhetorical analysis for the transcripts. All of the interviewees are describing their work and personal life as stories throughout the interview. Some of the interviewees, Richard and Phil have used headline solution and repetition to create identifies of middle managers (Thomas and Linstead, 2002). All the selected data and documents for analysis should be credible, reliable and meaningful to the research. Ethnographic or qualitative content analysis is used in this research. It is a holistic approach on classifying, diagnosing and analysing documents which enables researchers to construct or extract meanings from the context (Altheide, 1996). The researchers have applied grounded theory for analysing qualitative data. It is one of the approach under qualitative analysis ,which develops theory from data collection and followed by analysis. Data collection and analysis therefore have close relationships with each other. The steps of grounded theory are identifying research questions, theoretical sampling, data collection, coding, theoretical saturation, constant comparison and lastly results of the research (Bryman and Bell, 2011). The results are being classified into categories or themes. In the research article, the researchers have divided their analysis into
Organizational structure is a system that consists of explicit and implicit institutional rules and policies designed to outline how various work roles and responsibilities are delegated, controlled and coordinated. Organizational structure also determines how information flows from level to level within the company (investopedia.com, 2017). If one level or department does not undertake its function accurately the entire business suffers, because all the departments interrelated to each other. There are generally four types of organizational structure:
The purpose of this report is to analyze the strategic situation of Malaysian Airline (MAS). The company was in 1963 it is a government owned airline, the airline operates both transatlantic and transpacific flights. Mas has received more than 100 awards since it started operating such as the leading airline (2011) Asia’s leading business class airline (2010) as well as the five star airline (2012). This has helped the company to build up its image as the top airline in Malaysia. They are a number of strategies which MAS can use to make the company to be more profitable strategy implementation which is the process used to overcome the external factors (Hambrick, 2007). A company can get affected if the company management