The Strategy of International Business

We know that technology changes too fast and this would make biometrics be easier, faster, and more accurate.

Coke was invented by Dr. John Pemberton, an Atlanta pharmacist and his three-legged brass pot all the way back in 1886; by 1985 Coke was closing in fast on its centennial anniversary. (Cook, 2002) Coke along with the legendary chairman Roberto C. Goizueta had witnessed a remarkable set of accomplishments during the 1980's. There were some creeping problems, however. The 87-year old rivalry between Coca-Cola, the

If both of these countries were given resources to produce both oil and cars it would be a waste for both the countries therefore by trading with each other, Japan and Saudi Arabia employ their respective resources efficiently by mutually benefiting from each other’s relationship. Japan gets oil that it needs to power its cars, and Saudi Arabia gets the cars that its citizen needs. Thus products that countries produce and with which they can trade freely with others countries and can achieve substantial gains from trade and can result in improving national living standards.

Firstly we start with the sociological or also known as demography. This is the study of human population from many perspective such as race, ethnicity, gender and many other. For Coca Cola to serve in different country require a many marketing research to be done. Coca Cola currently serves in 6 different region which is the North America, Latin America, Europe Eurasia, Africa, and Asia Pacific. Different country has different type of demand for Coca Cola. As consumer now become more health conscious, they have started to develop product such as coke light, coke zero which contain zero sugar content. This is a reactive approach taken by Coca Cola to adapt to the ever changing environment in order to stay competitive in the industry.

The Coca-Cola Company is the world’s leading beverage company, with markets in over 200 countries and over 1,100 brands under their portfolio. The company was founded in 1886 and is currently headquartered in Atlanta, Georgia, USA. This paper seeks to explain the impact of globalization on the standardization versus adaptation decision using examples from the Coca-Cola Company’s performance and strategies since their inception as a company.

The importance of international business: International business is all business dealings isolated and governmental-that include two or more nations. The modest response is that international business includes a great and rising share of the world's whole business. Today, virtually all corporations, major or minor, are affected by world-wide actions and opposition because maximum wholesale production to or safe contractors from overseas nations or contest against goods and facilities that originate from overseas.

A firm will generally use one of four basic strategies to enter and compete within the global marketplace. They are as follows: International Strategy, Multi-domestic Strategy, Global Strategy, or a Transnational Strategy. The strategy a company chooses can depend upon how much it needs to cut costs, and the differences it must adapt to within the new market.

Coca-Cola is a well-known global soft drink brand that has been around for over 130 years. Its distinguished taste, unique ingredients, and famous contour bottle is not recognized internationally but throughout various countries around the world. The company’s business level strategy is differentiation/ low cost strategy. This strategy is important for the long term success of the company because it allows for the company improve to adapting to environmental changes, learn and teach new skills, and gain leverage over core competencies which in turns increases its value. Coca-Cola does not have an issue with introducing and innovating products to its

If Pepsi wanted to compete they knew they had to do something fast so as not to fall too far behind. Their solution would be a game changer. In 1975 Pepsi unleashed the Pepsi challenge onto America, testing the public with a blind taste test pitting Pepsi against Coca Cola. The results were damning and shocked Coke executives in Atlanta. People preferred the sweeter taste of Pepsi to that of Coke. When Coke ran their own blind taste tests, they produced the same results, Pepsi was favored. On the heels of the Pepsi challenge, their sales started to grow eventually overtaking Coke in supermarket sales. In response Coke reshuffled their upper management bringing Roberto Goizueta as CEO and Donald Keough as President in the 1980’s. Desperate to reinvent and reestablish the Coca Cola brand the company under new leadership introduced Diet Coke and Cherry Coke. Although successful Coke wasn’t satisfied and decided a more drastic change needed to be made. A change so drastic as to be done completely in secret under closed doors. The unspeakable was a foot, the search for a new Coca Cola recipe.

These efforts launched Coca-Cola’s investment in testing foreign markets for future expansion opportunities. By 1926, Coca-Cola had established foreign relationships and plants around the world in support of its newly created center of global operations.

The CEO of Coca Cola Kent, has stated that the segmentation of all the product is based on the geographies. Coca Cola classified its market as Asia Pacific, Americas, Europe, and Africa etc. This will enable them to address the specific needs and requirements of the customers. The company provides lot of autonomy to its units in each geographic locations so that they can run their operations with greater control. The place of consumption is also vital, for a soft drinks, most of the consumption happens at the sellers place, like restaurants, theatres, railway stations etc. However, for a consumer durable goods, the product is taken to

The name Coca-Cola is one among the foremost common brands within the world and the company and graded the most important company in beverages trade these days. This can be therefore as a result of the Coca-Cola Company continues to achieve growth to the timely increasing across the planet, the corporation operates presently in additional than two hundred countries with 84,000 suppliers this makes seventieth of the company’s turnover to be from different foreign countries. This can be potential thanks to globalization; John Pemberton founds the corporate within the 1880’s within the US of America with a decent name for consistency and top quality, within the early stage storekeepers requested for a gorgeous package with complete recognition.

When companies decide to enter the international business market they can do so via two different strategies, the multinational and global strategies. These two may seem like they are the same but in reality each strategy is very different. The multinational strategy’s main purpose is to adjust the product being offer to better appeal to the people or place to where it is being offer, while the global strategy does not make that distinction. Using the global strategy means that the same market strategy used in one country can also be used in another country without regard to the place, people or their culture. It may perhaps sound like an unreasonable strategy but when the product you must sell is standard the most important factor is cost; the global strategy succeeds in this regard.

International strategy has been used by Volkswagen and Suzuki, which involved autonomous subsidiaries. International strategy can be considered an ethnocentric strategy which is characterized by the application of the marketing strategy of the home country to all foreign markets without adaption to local environment (Morschett, Schramm-Klein, & Zentes, 2011). They used the multinational type of strategy, which focused on the local responsiveness. Subsidiaries operated on autonomous or n loose federation. They engaged he contracts to come into partnership of their companies. Also, the study found that the two business people had autonomous of their companies’ progress. They also used shares were bought shares

The iconic brand of Coca-Cola dates back to the late 1800’s when a pharmacist from Atlanta created a distinctive soft drink that would take the world by storm. Initially charging five cents per glass out of a soda fountain machine at local convenience stores, Coca-Cola started to grow and expand outside of Atlanta. Once they recognized success as a fountain drink, Coca-Cola then started the production of bottling the beverage. Coca-Cola beverage consumption has since grown and is now around $1.9 billion a day with presence in over 200 differnet countries (Coca-Cola History│World of Coca-Cola, n.d.).