The Strength Of Apple. “Apple Had Always Been ‘Different’

In 1996, Apple was a struggling company that had lost more than 70% of its market capitalization in the past decade. Apple’s sales had fell dramatically and their new personal computers weren’t particularly popular with consumers. The return of Steve Jobs to the company was a turning point for Apple and initiated a new era for the firm. With the launch of innovative products such as the iPod, iPhone and iPad, Apple became the biggest brand in the world. Now it remained to be seen if Tim Cook would be able to continue to develop new products and maintain Apple’s success.

Some companies start with a small loan of a million dollars; Apple did not. They started in a garage with a few friends and an idea. It was 1976 in a small garage in Los Altos, California that the Apple company got its start. Steve Jobs and Steve Wozniak never imagined running a tech company. If one of them wanted to, it would never happen. If they never met, it wouldn't have happened. Only together, could they create the technology empire known as Apple. While not having much to start with, they did have each other and it was enough to make it work (Blumenthal, 21).

One of the worlds most valuable company is Apple. Apple leads the world in innovation with iPhone, iPad, Macs and many other devices. It all started when the 21 year-old college dropout. It was no straight path for him to get to what he created. It was more like a windy road. It was evident from his early years that he had no grand plan to do what he has done. However, Steve’s windy road growing up, jobs found inspiration and creativity and most

Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs’s meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer-making business entirely.The authors examine the takeover and Jobs’s reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. iCon is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the

Established in 1976, Apple ignited the personal computer revolution with the Apple II and the Macintosh. Today, Apple designs, manufactures and markets personal computers, portable digital music players and mobile communication devices as well as related software, services, peripherals and network solutions. Apple sells its products worldwide through its online stores, retail stores, direct sales forces and third party distributors to its core customers—consumers,

Stephen Woziniak and Steve Jobs founded Apple Computer in 1976, which was called the Apple I, then in year 1978 just two years after, Apple II was introduced. More than 10,000 units were sold which relatively was a success, Macintosh (Mac), which dramatically change personal computer. iMac, iBook, iPod, iPad, iPhone, and other come from the lineage of Apple.

This research paper will seek to describe Apple’s rise from an obscure computer company to the World leader in electronic devices. A brief introduction describes Apple from the start to its enviable present day status as one of the most valuable companies in the World. Apple’s expansion from America to other Continents will be discussed in the introduction.

Although the Lisa computer would be the first computer from Apple to use a Graphical User Interface and an OS, its pricing was extremely high. This resulted in a failure of units sold and did not encourage consumers to invest in personal computing. The Apple Macintosh however, was what turned this around. The Apple Mac made personal computing affordable which was what got consumers to try this new technology. “The Lisa computer was important because it was the first commercial product to use the mouse-window-desktop environment. The Macintosh is equally important because it makes that same environment very affordable” (Linzmayer 93). Although Apple was not the first with personal computing, Apple was the first to make PCs affordable and efficiently built.

Apple prides itself on offering innovative technology to a society that has become dependent on it. In markets inundated with companies offering similar products and services, Apple has had to rise above and distinguish itself from the masses. While their products have a cultivated a devoted-customer following (our family is one of them), their organization and the values it espouses are what will help them to remain a relevant and successful company in the tech world.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

In the twenty-first century everyone is exposed to technologies and thrives to keep up with the current technological advancements, regardless of social status or nationality. With a fast cycle consumer electronics market, new inventions enter and dominate the market frequently. Apple is the second most valuable brand in the world (Brown, 2014) and has been shaping and innovating technologies over the past two decades. Originally founded in 1976, it was not until 1990, when Steve Jobs was officially announced CEO of the company that the firm started to see great progression. Along with the introduction of the iPod in 2001 and the iPhone in 2007 as well as the continuous development of the Macintosh came Apple’s breakthrough

Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.

Apple Inc., has come a long way since 1976 and is one of the most valuable companies in the world. Throughout its history, Apple has faced many external factors that have influenced the company; however, the company has become an industry leader by managing market growth through Innovation. The main strategic issues Apple faces are competitive rivalry and the bargaining power of buyers or customers. The most interesting thing about this case is how Apple was able to transform itself into the Industry leader bringing its stock price up from a low of $6 to a high of $705 through its ability to innovate and raise substantial brand loyalty. In addition, how Bill Gates pretty much stole the whole idea behind what made Microsoft 3.1 so great.

From the start Apple has been extremely systematic in its approach to innovation. Fine products do not materialize out of thin air; they are a direct result of creative thinking

n January of 1984, Apple Inc. released the first Macintosh personal computer to the public that significantly changed the personal computer world. Apple Inc. (Apple), the biggest information technology American firm in the world, was founded in California on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The firm started in the garage of Steve job’s home where the trio were inclined to build their own personal computer as the available ones were out of budget. Steve jobs formularized the idea of logistics between the development, creation, and sale of his computer by tying the materials, production, and development in a streamlined chain of events; while Steve Woziak handled the research and development of the computer. Together they were unstoppable and paved their path towards a multinational corporation that would specialize in consumer electronics which would be known as an iconic brand. After 40 years, today Apple is a worldwide technology company that have 478 retail stores in 17 countries and around 115,000 number of employees all over the world (as of July 2015). The following analysis will focus on the first Apple Macintosh introduced in January 1984 constituted a milestone in the history of computers; its original idea evolved from Project Lisa; Jef Raskin began the Macintosh project in 1979; the public view of the first Mac; its historical significance and the lessons to be learned from its development.