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The Strengths And Weaknesses Of The Nintendo

Satisfactory Essays

Nintendo is one of the most popular video game industries to this day. It was founded in Kyoto, Japan in 1889 by Fusajiro Yamauchi. (Reference for Business) The Nintendo everyone knows today is primarily all about video games but it actually started out by producing playing cards. The company started to diversify and innovate and in 1970 it began to introduce electronic technology which became exceedingly popular. Nintendo has come a long way, from its first console, the Nintendo Entertainment System to its most recent the Wii U. Although Nintendo is an extremely famous company they, like every other company, still have to go through a situational (SWOT) analysis. A situational (SWOT) analysis is an assessment of the strengths and weaknesses in an organization’s internal environment and the opportunities and threats in its external environment. (Williams 115)A situational analysis helps companies determine the need for a strategic change. (Williams 115) The strengths of a business describe the positive attributes, tangible and intangible, internal to an organization and are within the company’s control. (Berry) Nintendo’s has many strengths that make it such a successful and powerful company. Nintendo is an established brand which gives a competitive advantage. (MBA Skool) Nintendo’s strategy of “Gaming Population Expansion” provides a wider customer base in the future. Nintendo has a very powerful brand reputation and recognition and is considered synonymous with gaming.

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