The Strengths and Weaknesses of Toyota

Toyota is making only "what is needed, when it is needed, and in the amount needed. Toyota is using impute from workers and their culture encourages employees to learn from their mistakes and successes and failures of each other.

For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation,

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

or decades, Toyota’s success in the marketplace has been admired by business practitioners and executives alike. The automaker is the envy of others within the automobile industry, but the company is also considered to be the symbol of excellence in business in general. The firm has been the focus of research in academia. The power of Toyota has been attributed to its two distinct core values:

After examining Toyota’s financial ratios, I can see that they are in pretty good shape. Their Debt/Equity Ratio, Current Ratio, and Quick Ratio are all above or within the industry average. This is a very smart company, and they know how to

Toyota’s manufacturing techniques, the specifics of the Toyota production system have allowed the company to operate at a greater level of efficiency than its competitors. The lastly is about that continuous improvement. Thus, Toyota has been able to sustain a competitive advantage by utilizing a tangible resource that is rare and not easily imitable.

With domestic markets becoming saturated with competition, organizations with the financial reach look to international market segments to obtain growth potential. Though not all companies hold the capabilities to obtain such a feat, Toyota has and is competitive.

Toyota gains its competitive advantage and brand image through their low cost but quality products.

Toyota has various global branch offices in the world and it supports the company by having a strong market position. Toyota’s markets for two most recognized brands Lexus and Toyota and could be considered as great market share in different regions such as in North America, in Asia excluding Japan, in Europe, in China, and etc. This helps Toyota have a better competitive advantages and opportunities of growing in global marketplace. Toyota also concentrates on Research & Development in the global facilities in order to enhance quality of service and product functionality, thus increasing product safety. A good strength is based on the innovation of current products, development of new products and manufacturing process. This strength supports Toyota in incorporating modern attributes such as technology to current range of products and other related fields, maintaining technical and innovative leadership in its automotive

After six decades in the car manufacturing business, Toyota continues to be one of the most admired, most popular and most dependable car makers in the world. Providing a complete line of powerful, innovatively designed vehicle models

Toyota utilizes human resource very efficiently by developing a system - Toyota Way (Toyota Motor Corporation, 2014). This system has empowered the management and workers as the core competency in supporting Toyota’s corporate brand.

Toyota Motor Corporation is a Japanese automobile manufacturing company which was founded in 1937 by Kiichiro Toyoda from his father’s spinning and weaving company. The company rises after post war era and became the world’s largest automobile manufacturer in 2012 beating General motors and Volkswagen behind and is by revenue it stands at twelfth place. Toyota group presently consist of 15 companies involved in design, manufacture, and sales of all classes of automobiles and their parts, also steel manufacturing, and textile machine production. With more than 3 lakh employees, revenue around $210 billion and presence all across the globe with 14 overseas manufacturing facilities Toyota is competing to sustain the leadership position in the sector.

Toyota has had numerous outer issues to handle when contriving and doing their own particular technique. The market has various car dealerships, departing the level of rivalry at a high rate. They need to consider what their rivals are doing to allure purchasers and match or top their arrangements with the Toyota line of autos. As such, they have possessed the capacity to do this effectively. The auto organizations have needed to consistently improve the elements offered in their models, while attempting to keep the costs as low as would be prudent to pull in purchasers. They have succeeded for a long time since they have been so flexible with their items. As of now, Toyota, alongside a few other auto organizations is encountering down turns in their edge. The car business depends on whether purchasers can buy autos. Since the falling of the economy in various nations, this has been harmed who can stand to purchase autos. Toyota has chosen to offer a six year no enthusiasm financing. This will extremely diminish their salary.

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.

main strategy for the North American market is to aim for higher sales, while raising the proportion of locally produced automobiles. Toyota Motor Corp have reached a stage where investments made over the last several years to expand production capacity are beginning to show returns and improved profitability can be expected. Toyota’s goal is to bolster local production through additional investment, and contribute to the regional economy by expanding its operations. At present, our production capacity in North America is approximately 1.25 million units (including our joint venture with GM). However, Toyota Motor Corp plan to boost this to 1.45 million units during 2003.