The Structure Of Attitudes Through The Abc Model

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Social psychologists know that people’s attitudes define whether they have a successful, bright, happy future. Most people can agree that this is the case, but people must ask themselves why and what really makes up a person’s attitude. In past years, attitude was recognized as one of the most important psychological experiences of human beings. Over time, the significance of attitudes has increased specifically in understanding how people come to be who they are. This paper will discuss the structure of attitudes through the ABC Model which explains three different components (affect, behavior and cognition) and how these components play a role in people’s lives. The positive or negative mentality and neural readiness towards an event, thing, place or person are what attitudes represent. The affective component is the emotional response a person has towards an attitude object. Throughout the day a person may find themselves feeling a wide range of emotions like sad or happy, embarrassed or proud, envious or comfortable. An unregulated affect can become dangerous to a person’s health, however, normally our affective experiences allow us to function properly in situation and aid in our chances of survival. People’s affective responses signal to them that things are well or not well depending on whether they are in a good mood or not. The affect people experience may also contribute to how one engages in particular behaviors; if a person is experiencing a positive affect,
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