The Study Of Popular Culture

Jenkins argues that American popular culture will be redefined by the struggles over convergence and media. With the idea of profit in mind,

Popular culture is consumed through interaction in the social media that includes television programs, movie theaters and virtual social networks. From the media, interests lie in the political developments and discussion concerning governance. These media satisfy appetite for political information while guiding an understanding on the national issues and choices made.

In the first chapter of The Rhetorical Power of Pop Culture by Deanna Sellnow, the author defines popular culture and explains the importance of studying the subject. Sellnow begins with a short explanation of ethics to convey that the influence popular culture has is not always used ethically. Secondly, Sellnow compares the different contexts of culture, elitist and diversity, to explain what popular culture is not. Popular culture is compiled of everyday things that influence people through subtle messages such as what is appropriate and inappropriate, good and bad, and so on.

In ours’, it’s everything from MTV hits, to Breaking Bad to Miley Cyrus. But historically, pop culture derived from the lower classes and the “low” culture, the exiled counterpart to “high” culture. High culture was considered to compose of art, literature, and classical music created by and for the most prestige. Over time “pop culture” slowly began to replace the phrase “ low culture,” pop culture or low culture was defined by what it wasn’t; elegant, refined, high culture, than rather by what it was. Mass culture. The masses looked for entertainment and distraction, soon enough it was assumed for pop culture to simply just amuse. However, pop culture can never be dismissed as being “just” entertainment or for “only” amusement.

In the chapter “What is Popular Culture and Why Study It?” from the novel The Rhetorical Power of Popular Culture, author Deanna Sellnow deliberates on the influential supremacy of popular culture in our current society. Sellnow wrote this passage to inform those affected by pop culture on a daily basis. Everyday individuals in first world countries are somehow impacted by pop culture. Pop culture’s influential power can often times mold our outlook on the world around us. It is important to realize when pop culture is trying to reevaluate your ethical beliefs so you can have a say in whether or not you want your morals to be altered.

The exporting of American pop culture has been going on ever since America has become a big world power along with other countries. Sometimes we don’t know how westernized we are since it’s all around us. There are some positives to this export to other countries, but there is also negatives. Some negatives to the exportation of American pop culture are the misrepresentation of other societies, teachings of extreme beliefs, and the erasing of other cultures around us.

Popular culture exists at home but not so much at school classrooms. Few of them incorporate these popular cultural resources into the curriculum and they are underrepresented compared with the school literacy (Marsh, 2013; Rets, 2016). Many teachers view the skills and knowledge gained from home, including popular culture, as “having little value in the classroom context” (Shegar & Weninger, 2010, p.432). Reading and writing then becomes the dominated discourse in the classrooms, which is mainly focused on books and print texts (Marsh, 2013; Shegar& Weninger, 2010). These skills are used to as the only way to assess children’s literacy skills, such as standardized testing, which set limits to literacy learning and practices. Literacy learning is mostly skill-driven, and teacher centered. Thus, a gap exists between home literacy and school literacy (Rets, 2016; Shegar & Weninger, 2010). In addition, teachers also lack knowledge and awareness of children’s popular culture, so they avoid incorporating it into the classroom (Shegar & Weninger, 2010).

The question I have posed is a very contentious one, which has been debated by scholars and graduates for some time, with many arguing that popular culture and mass media are ways of brainwashing the 'masses' into the ways of a dominant social order. Others believe that popular culture is a type of 'folk' culture which encompasses the idea of an 'alternative' culture incorporating minority groups, perhaps with subversive values sometimes challenging the dominant control groups, as was scene with the advent of the 'Indie' music scene in the mid nineteen nineties. In this dissertation I aim to uncover whether aforementioned 'subversive values' can be uncovered in popular culture or whether popular culture is really a means by which the masses can direct dominant controlling forces.

The media influences how people experience social life. Media such as newspaper, television and film, are important sources of information, education and entertainment. It can be used to learn more about the world and the people in it. In this regard it can be said that the media represent, interpret and endorse aspects of social experience (O’Shaughnessy and Stadler, 2005). The media are also implicated in social regulation, or in other terms, the government of society. The media are implicated in government and politics in an obvious way because modern systems of democracy are conducted through the media. But the media have a bigger role to play in government by structuring how society is controlled and maintained.

Pop Culture wants us to make our own decisions while deciding for us. From the realms of finding love, losing weight, being pregnant, investigating criminals, or just being rich, reality TV has grown and is taking over television. Although entertaining, the product of reality TV has caused a series of severe degradation of society and mass peer pressure. The Producers reality TV objectives are to make money by being entertaining; of course, we know that that is what reality TV is. With that said, the majority of viewers are the middle and working class, who live in the inner city, take public transportation, or work two jobs. Think about the women who go to the hair salon, students at lunch, coworkers on their lunch break who have nothing to do with their lives than to talk about

What is pop culture? Wikipedia defines it as,”the entirety of ideas, perspectives, attitudes, memes, images, and other phenomena that are within the mainstream of a given culture”, at a given time. Like all things, the pop culture of a civilization grows and changes with the passage of time and important events. However, past events often can influence pop culture of the future, as it determines what a society may deem an important upcoming event to adapt to. Thusly, it is possible to see links in a community from two different time periods that may seem opposites from first glance. This is how a meaningful time period, like the 1970s, influenced parts of society like music, cinema, and education, in society today.

What pops into your mind first when you think of popular culture in today’s day and age? The latest dirt on celebrities or the latest iPhone release? The latest controversial issue or the latest iTunes hit? Regardless, pop culture encompasses all four of these concepts and many more, which consume the world we live in each and every day. Think about education. At first thought, your mind may not make the connection between the newest Taylor Swift song and the highest ACT score, but the linkage between the two becomes undeniable when you dive deeper. Ponder this: each day millions of kids walk into school buildings across the United States, each of them glued to a little slice of pop culture, a.k.a. their phone. And each day these millions

The study of popular culture is useful in many ways. To be more specific, this course has reached its three intended main ideas: what it means to be American, how to be more consumption-conscious, and how to apply these studies in our own lives. Jim Cullen puts this in a less specific sense, arguing that the study of popular culture can “afford valuable clues – about collective fears, hopes, and debates” (Cullen, The Art of Democracy, 2). We use these clues to understand the world around us, as well as why we do what we do as Americans and as humans. I will be touching on themes that relate to this quotation by Cullen, escapism, exploitation, and globalization, as well as how these themes relate to the course goals.

Popular culture is generally believed to be comprised of a variety of elements. For example, popular culture covers the most contemporary and instant aspects of our lives. These aspects can often show the characteristics of rapid change, especially in today’s highly technological and informative world in which, people are highly influenced by the universal media. Certain standards of behaviour and common beliefs are reflected in pop culture. Because of its cohesion, pop culture both influences and reflects people’s daily life. Moreover, brands can reach iconic pop status. However, these aspects are not constant and may change rapidly. (Abbott and Sapsford, 1987).

Throughout the world, popular culture has made an impact, especially on especially to people living throughout the world. The impact of popular culture has several benefits on both individuals and society. Several of the benefits that popular culture has on society are entertaining, informing, and interactions.