The Study Of Zara Stores

The foremost market segment that H&M should target would be the women 's outerwear segment which includes all garments from tops to blouses to jackets (REFERENCE). Main reason being, this market segment is reasonably profitable with a Retail Value of over $3000 million (Refer to figure XX), where women have traditionally been the dominate consumer in the clothing and footwear industry (REFERENCE). However, there appears to be a new social trend where men are becoming more fashion-minded and are also looking for cheaper options (REFERENCE). In recent times, there has been a change in preference for young women, where they do not only demand for high quality yet fashionable products, it must also be low priced (REFERENCE). H&M should then be able to target this segment, as the company 's core concept coincides with this new trend. Where H&M 's women 's clothing are designed for women of all ages who are fashion minded, where its product line includes “everything from modern basics to tailored classics, sportswear, maternity clothes and cutting-edge fashion.” (H&M, 2008, pg. 17). However, for the purpose of this report and to make it easier to target, the primary segment will be young women aged 18 to 24, while the

The stark contrast between the setting of the vision and the discount store suggests that the main character is greatly dissatisfied with her life. Being pulled into the vision, she experienced a “sudden burst of light, an explosion of inspiration, [and] a fleeting illumination” (Homes). In this world, she owns a house with “untouched by reality” with “everything just as you would want it to be”. She sees this perfect house as the embodiment “the life she is supposed to live”, reflecting the fact that she desires material goods and wealth. Furthermore, she sees “not only the future but a pathway”, indicating that she feels limited and aimless in her life. Yet, with no pomp or gush of energy as before, she was pulled back into this reality with

This research is written to explore the consumer behaviours associated with fashion purchasing and help the manager understand what drives consumers to buy fashion products so as to determine the campaign strategy. The study proposes to investigate the people perceive what is fashion or unfashion and discover the possible relationship between different factors and the consumers’ willingness toward fashion. These factors include the effects of brand, the influences of mass media and social network, various shopping places. Surprisingly, the different attitude between different genders toward fashion is considered as an essential factor for people to engage in fashion purchasing.

(58% people are students, 42% are working people). In this survey, we provide people 9

Zara International was a retail shop originated in La Coruna, Spain in 1975. It was clothing and accessories shop and imitated the latest fashion trends and sold them at a lower cost. It became Zara International after entering Portugal in 1988 and then the United States and France in the 1990s. The distributor for this brand is Inditex and is considered the most successful retail chain in the world. Zara has a business strategy that is very different from the retailers nowadays. If a customer orders a product Zara’s distribution centers can have the items in the store within 24 to 48 hours of receiving the order, depending upon the country. The business plan that Zara’s executives made was very innovative and played a great part in the

John F. Geisse, while working for the Dayton company developed the idea of upscale discount retailing. The Dayton Company approved of this concept and using Geisse's idea, opened the first Target discount store on May 1, 1962, located at 1515 West County Road B in the Saint Paul suburb of Roseville, Minnesota, while the original was torn down it was rebuilt and turned into a super target. The name "Target" originated from Stewart K. Widdess, Dayton's publicity director, and was meant to prevent consumers from associating the new discount store chain with the Dayton company. The first president of Target was Douglas Dayton. The new subsidiary ended its first year with four units, all in Minnesota. Target Stores lost money in its initial years

From a young age, we learn to consume goods. We learn all our shopping habits from our parents as they learn it from their parents and so on. What we never come to realize is that we have been set up to consume. It is the small marketing strategies that we bypass and triggers our brain to buy. We are all up for a good bargain yet we don't realize how effective these skills affect our life that trick us into buying their merchandise. How do department stores do this? What strategies do they use? Through my observations and textual support we will notice marketing strategies Ross uses for customers to consume.

data, a simple random sample of 500 customers was selected. Of the 500 customers to whom

It’s critical that retailers know who their target market shoppers are and how to appeal to their needs and wants. The book details examples of how women feel when they shop. Women don’t like to be approached or touched in a store which is why several retail outlets use wide aisles. The concept of marketing to women is significantly different than marketing to men. This is one example of why knowing your target market is critical. The store layout is also very important and should reflect the nature of the target market. The narrower an aisle is, the less time a woman will spend in the aisle.

The purpose of this paper was to observe the consumers of a retail store of my choice; I chose to observe Victoria’s Secret and Targets consumers, because I myself am consumers of those stores quite often, then to analyze the behavior of the consumers of Victoria’s Secret and Target. Victoria’s Secret and Target consumers differ because of the difference in type of retail they offer and sell. Victoria’s Secret consumers know what they are going to be shopping for women and certain needs or wants they are looking to satisfy. Target consumers shop for any age and any gender,

merchandise two to three times each week, whereas most dothing retailers get large shipments on a seasonal basis, four to six

According to Inditex, the Group 's business model is characterized by a highly integrated vertical structure. In contrast to the model that has been adopted by competing international corporations, the Group handles all the processes required in the apparel industry—design, production, logistics, distribution to retail outlets—on its own. This model is based on a desire for structural flexibility and a belief that the customer should come first in every aspect of the company 's operations.

Let us focus on the outcome of the surveys – only against Pts.2 and 3 of the Business Survey, as these are indicative of the topic we are discussing in this book.

Based upon our survey research and quantitative data, we are able to draw a few conclusions about shopping habits of consumers. We had a sample size of 93 individuals, 53 of which were females and 25 of which were males. Due to our relatively large sample size, we were able to draw some conclusions regarding the population.

In this dissertation, we focus on discovering the influence of the brand of clothing on female consumers by buying behavior in Pakistan.