The Study Of Zara Stores

1324 WordsSep 30, 20146 Pages
Interpretation Based on the data, it can be seen that the majority of respondents from Zara stores amounted to be balance. While from H&M stores the number of respondents for men is slightly higher than women. And in total, based on the graph above, of the 200 respondents, males have a higher frequency that is 51% greater than a few women who are only 49%. Thus, the authors have attempted to create a balance between men and women. 4.2.3 Education Graph. 2 Source: (Primary data that have been processed) Table IV. 1.3 Store Education Frequency Percent Cumulative count Cumulative percent ZARA High School 4 Respondent 4 % 4 4% Diploma 9 Respondent 9 % 13 13% Under-Graduate 41 Respondent 41 % 54 54% Post-Graduate 46…show more content…
And the other is 41 and 43 respondents’ background under-graduate). Thus, the reason why the majority of shoppers in the store are from the under-graduate and post-graduate because some of them already have enough income to buy clothes at both of the store and some of them have worked part-time or full-time, while they still study at the university. 4.2.4 Occupation Graph. 3 Source: (Primary data that have been processed) Table IV. 1.4 Store Occupation Frequency Percent Cumulative count Cumulative percent ZARA Student 60 Respondent 60 % 60 60 % Job Unemployed 6 Respondent 6 % 66 66 % Private Sector 22 Respondent 22 % 88 88 % Others 12 Respondent 12 % 100 100 % H&M Student 56 Respondent 56 % 56 56 % Job Unemployed 4 Respondent 4 % 60 60 % Private Sector 25 Respondent 25 % 85 85 % Others 15 Respondent 15 % 100 100 % Total 200 Respondent Source: (Primary data that have been processed) Interpretation From table IV. 1.4 It can be seen that most respondent’s category is respondents with a job as a student in the amount of 60% of customers at Zara and 56% of customers at H&M. The customers who work in the private sector at 22% of Zara customers and 25% of H&M customers, whereas people who are unemployed and do not have a job only a few that only 6% of Zara customers and 4% H&M customers. The others remaining from the second customer in the shop are unknown profession carried on by them, whether a
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