The Subjectivity of Women to Modern Mass Media’s Construed Views of Beauty and How Their Effects on Body Image

It is no secret that today’s society defines beauty as thin, long-legged women with statuesque bodies. Examples are found everywhere just by glancing at the closest magazine ads or by scrolling down the latest fashion article online. Normal, everyday women are being forgotten and tossed aside to make room for the “Top-Model”-like women currently crowding up Hollywood. Media depicts women as an unattainable image. They pressure ladies to buy the products they’re advertising; luring them with false advertisements promising that with it, they too could be perfect. While the media portrays women in a certain way for advertising and marketing benefits, it has caused numerous negatives effects to women’s self-esteems nationwide, it contradicts

From the time they are born, girls are influenced by society as to who they should be, how they should look, and how they should act. Americans believe that women should be to a certain standard; pretty, feminine, and especially, thin. The pressures derive from family, media, and friends. Marge Piercy’s poem, “Barbie Doll” depicts a girl who was never recognized for her character and spent her life trying to be accepted for who she was, rather than how she looked.

A body image is a subjective combination of all the thoughts, emotions, and judgments that an individual may perceive about his or her own body. Each individual has a unique perception of his or her own body. This image is strongly influenced and often times skewed due to the increasing pressure created from outside, societal factors. With a world that is continuously creating new forms of social media and entertainment, individuals are constantly exposed to images that supposedly define bodily perfection and are then expected to resemble these images in order to fit in and/or please society. The expectations that have been put in place by society has created unwanted pressure on individuals who feel as if they need to resemble these images to get society’s approval.

Throughout their lives, women of all ages are constantly being bombarded with advertisements convincing them they must meet an ideal of the perfect body image. This is all thanks to companies that share a common goal to influence the mainstream population into believing they need to purchase certain products in order to compare to the impossible standards set by the beauty industry. In Dave Barry’s “Beauty and the Beast” he displays that it is planted in young girls minds that they need to look, dress, feel, and even act a certain way. However, men aren’t as affected by these capitalistic marketing schemes. In short, the media has affected the way women think of themselves.

To begin with, the media industry has the power to decide what reaches the public’s eye; therefore, they present to the public their versions of what “beautiful’ women should appear like. The media has created their version of what the “ideal body” should be. They continuously show the audience photographic images of models that appear extremely thin. Media meticulously chooses women with bodies which media calls “sexy”. Spectators rarely get a glance of women who are overweight. For example, all of the actress that make an appearance on television shows are below what is considered a healthy weight. Yet, this concept is what media has defined as beautiful, influencing many women to obtain a thin figure. As a result, of these messages sent by

Over time, the perfect body image has changed in many ways. This is very evident in the female sex, especially through media. “Americans spend about 68 hours per week exposed to various forms of media” (US Census Bureau 2009). This media exposure through outlets such as t.v., radio, music videos, movies, and the internet, all influence the way people think about gender. The media influence is very evident in the way people view women and think about women in different cultures. Media influence on women creates negative viewpoints with how women view themselves and even how men view themselves, in turn making it hard to break certain beliefs and stereotypes instilled on society.

There are no questions to whether the media has influenced the self-consciousness people have on their body or not. Whether it is the front of a magazine cover or in a film or television show, the selection of models or actors are primarily thin or fit leading readers and viewers to worry or want to change the way their body looks. Body image is the way one sees oneself and imagine how one looks. Having a positive body image means that most of the time someone sees themselves accurately, and feels comfortable in their body; negative body image, what the media exemplifies for the majority of the time, is just the opposite. The media uses unrealistic standards of beauty and bodily perfection to drive ordinary people to be dissatisfied with their body image which can result in the search to obtain these unreachable goals.

"Body image is the perception that a person has of their physical self and the thoughts and feelings that result from that perception.” The American society has been broadcasting a certain type of body,

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

The influence of the media on all aspects of culture and society has been a issue around the world. One of the social cultural aspects particularly influenced by the media is body image. A surprisingly large number of individuals, the majority of which are young women, develop their body image in with the ideas advanced by the media, which judge women’s attractiveness based on how thin they are. Body-image plays a very important role in our individualistic society. Modern beauty image standards which favor thin body image create an unrealistic expectation on young women, often resulting in eating disorders and other destructive practices, like self-harming, unnecessary or elective cosmetic surgery, decreased self-esteem and the use of harmful substances, like diuretics.

The media is our source of constant information, and is presented in many forms such as, daily newscasts, social media like Facebook, and the magazines strategically placed in our doctor’s office. There is no surprise that it is also the dominant influence when it comes to society’s beauty standard either. Unfortunately media isn’t a positive influence all the time, and is the main force behind negative body image epidemic that plagues women, especially the 18-25 age group. In order to fully understand the severity of what some call a “Vanity” issue we must look into the facts of how exactly the media damages women’s perception of their own bodies, and then observe the extent of the damage done to the physical and mental states of these women

The female body image is highly influenced by the mass media and the media’s portrayal of women, ‘70% of college women say they feel worse about their own looks after reading women’s magazines’ (University of Massachusetts & Stanford University, 2006), the portrayal of women in the media has an unrealistic approach and brings out body dissatisfactions and this results in eating problems and disorders.

Today I’m going to talk about the Media and a women’s body image, and how the media could be harming you and your children. Have you ever read a magazine or watched TV and say wow I wish I look like her? The media sets out tons of images and videos of a way an average woman should look like when in reality what the media is showing is unrealistic goal to achieve. Whit the media showing off only one body image or what they would say “perfect,” body image they can cause serious problems mentally and physically in a women’s mind and body.

Over the years a debate over who is to blame over the decline in how girls perceive themselves has arisen. With Photoshop being the societal norm concerning the media, it has become difficult for many to understand where the line between real and near impossible standards lies. Youths see an image edited to “perfection” and strive to reach the standards that they imagine due to the images displayed on magazines, television and social media. From Disney to magazines like Vogue the mass media bombards audiences with fake beauty that they, as normal people, will never be able to achieve. The mass media is responsible for causing the rise in the number of people with a poor body image, eating disorders, and cosmetic surgeries.

Though editors along with fashion designers display frail models to fabricate there fashion/magazines to have an alluring appeal, in reality, are not only displaying their retail but are also influencing standards on body image. As for my perspective, I haven’t bought a single magazine since the summer of 2014. Not a fitness to a fashion magazine. It was difficult not to pick up and buy the latest issue of Cosmotoplian or People magazine. But I had to resist. “Drop weight in two days!”, “Lose that thigh fat!”, “How to look like a VS model” All displayed in the front lines of the magazines along with abnormal twig skinny models who look like they went through a severe case of bulimia. That’s why I came to a stopping point. In the front covers of many typical fashion/fitness magazines display abnormally thin supermodels and a ridiculous amount of weight loss tips and none of which are beneficial. Through the years body image has gone through drastic changes