The Success Of A Company

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The success of a company relies greatly upon proper marketing. A company must have a proper mix of all elements and marketing efforts in order to produce desirable sales results. Product is one of the components used in the marketing mix to attract a company’s target market. In relation to the marketing mix product is defined as, an object or a service that is mass produced or manufactured on a large scale with specific volume of units. Determining the product or service and who it will be produced for is the first step in marketing. As a financial manager researching investments for my client that align with his goals I will be discussing a U.S. publicly traded company that I feel will be a great investment for my client. The company has set an exceptional marketing effort to promote their company. The profile of the investor for which the company may be fit will be discussed along with investment strategy. The company’s financial data and statements will be reviewed. Through this paper you will see charts and graphs that will display the different financial ratios which may consist of current ratio, quick ratio, earnings per share, and price earnings ratio. The risk level of the company will be determined along with recommendations of the stock as an investment opportunity. U. S. Publicly Traded Company Selected The company I chosen is Wal-Mart Inc. Walmart is a department store, grocery store franchise that is known internationally. They are known as supercenters,

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