The Success Of Apple Inc.

Apple is an American multinational corporation which designs, manufactures and markets a range of consumer electronics and software products (Apple Inc., 2008). At the end of last fiscal year, Apple’s worldwide annual sales amounted to $32.5 billion, an increase of 35% from 2007 (Apple Inc., 2008). Not surprisingly then, was Apple voted America’s most admired company, also topping the global survey (Fortune,

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.

Even know 90 percent of Apple products are manufactured abroad in other cultures, Apple provides the United States as the biggest winner in this example of Global stratification. Apple one of the biggest United States corporations obtained the ability to cut labor cost and obtain great resources from local cultures. By doing so, Apple was able to provide the United States with the most ever-changing products needed by American Demand, and has spread the American Culture through many other cultures by outsourcing their American Product. Apple has in many ways given the United States and US Corporations a better picture of success, showing both positive and negative aspects of global

The Micro marketing environment plays an important and crucial role in Mac’s line of success.

A successful company is like a well-engineered and constructed building. The foundation of the building is well grounded – powerfully anchored to the concrete base and the steel that will support the building. Amid the systematically arranged infrastructure, is the steel skeleton made of cement columns and beams that will support the outer facade. In like manner, a successful company begins with a vision and a mission statement. These two critical elements define what an organization values, and they set clear goals and objectives for every employee to achieve. The Apple Software Corporation is indisputably one of the most successful and profitable companies both within the United States and abroad. In essence, Apple 's value, as determined by its stock price, was $728.35 billion, as of June 2015 (Elgan, 2015). Comparatively, the market value of Apple exceeded the world’s second most valuable company, Exon-Mobile, by a ratio of nearly two to one (Elgan, 2015). With due respect, the Apple Software Company has triumphed in corporate America due to their unique corporate culture - deviating from some of the basic fundamentals that define other business cultures. Some factors contributing to the success of the Apple Corporation can be found in the company’s initial organizational strategy, the leadership techniques used, the leadership’s ability to motivate the workforce and

The notion of worldwide village or worldwide merger is dependent upon the grounds of globalization. Some of the rivals respect it a way of decimating the societies and social orders while the advocates accept that globalization has increased the financial robustness of the nations. This investigation tried to give comprehending concerning the idea of globalization, its focal points and detriments on the economies of the planet particularly on the business globe (Ahmed, 1993, pp.335-359).

The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996 (Kim & Yoffie, 2010, p.1). This can be explained that Apple has become larger and more significant than other competitors put together in 1980. Because Apple failed to innovate in 1996, the company almost went bankruptcy but eventually Steve Jobs took Apple from bad situation to the company that can make billions of dollars through promoted itself as a hip alternative to other computer brands. Apple highlighted its computers as the world’s “greenest lineup of notebooks” that were energy efficient and used recyclable materials. The goal was to differentiate the Macintosh amid intense competition in the PC industry (Kim & Yoffie, p.4).

The iconic American technological company Apple is worth a staggering $498 billion (CNN Money, 2016) and has the biggest customer loyalty base. This once garage operating company start-up is now one of the largest multi national companies taking not only the millennial by storm but also our baby boomers. People of all ages are enjoying the innovation and originality of Apple products. Apple has a growth rate of 44% annually (CSI Markets, 2015) and makes up 35% of the global technological market (Edwards 2014). Although Apple may operate out of California they have a vast presence overseas, especially in Eastern Countries. China is where Apple manufactures all of their crazed products annually. 71% of smart phones are manufactured in China (Ibisworld 2016). If Apple were to move manufacturing of their products to the US it would cost the company $4.2 Billon US (Forbes, 2013). Many multinational companies call China home to manufacturing due to the low cost of in capital, undervalued currency, energy and tax incentives.

Tim Cook took over CEO for Apple in 2011, and then Jobs passing away soon after, people wondered if Cook would live off Job’s legacy or if he would continue Apple in being the big innovative technology giant and move past the iPad and iPhone it had become so popular from. Cook has since produced the Apple Pay and Apple Watch products although the company still relies heavily on the iPhone as the main revenue maker at 69% (Yoffie & Baldwin, 2015). This case study is going to discuss the case facts and root of the problem, analysis and decision making, action planning, and measurements of the ideas.

Apple 's publicizing mix consolidates progression practices that underline the first class picture and nature of the affiliation 's things. The constrained time or promoting trades mix supports business position in accomplishing more target buyers. For Apple 's circumstance, this section of the displaying mix fuses the going with parts:

In 1976, Apple Inc. was founded by Steve Jobs, Ronald Wayne and Steve Wozniak and is headquartered in California, U.S. In the last couple of years, the executive team of Apple has experienced some changes. In 2011, the company unfortunately experienced the death of their CEO Steve Jobs. Then Time Cook was named as CEO and a member of the Board of Directions for Apple. It specialises in manufacturing, personal computers, computer software, services, media devices and related digital accessories. Apple is often eulogized by its innovation based on a number of the granted patents. For instance, the first iPhone in 2007 to iPhones6P in late September 2015. Since the first-generation iPhone, following new phone have added to diverse new functions and features such as iPhone 5s has a Touch ID fingerprint sensor and iPhone6 has increased the screen size to 4.7 inches. And Apple smashed its successful sales records of iPhone - 74.5 million sold in the last three months of 2014 and reported quarterly earnings, which there were 29.5% gained in the same period a year before (Fast Company, 2015). They became the first American company to cross the $700 billion market capitalisation mark and their market capitalisation may be higher still that a report pointed by Citi (Forbes, 2015). According to Forbes (2015), Apple has already been distinguished as the world’s most valuable brand. Furthermore, in Fast Company’s 2015 survey if the world’s 50 most

In the twenty-first century everyone is exposed to technologies and thrives to keep up with the current technological advancements, regardless of social status or nationality. With a fast cycle consumer electronics market, new inventions enter and dominate the market frequently. Apple is the second most valuable brand in the world (Brown, 2014) and has been shaping and innovating technologies over the past two decades. Originally founded in 1976, it was not until 1990, when Steve Jobs was officially announced CEO of the company that the firm started to see great progression. Along with the introduction of the iPod in 2001 and the iPhone in 2007 as well as the continuous development of the Macintosh came Apple’s breakthrough

Aside from all of the advances Apple has made in their technology systems and products that has become a company that is also a fully functioning business organization that is flourishing in economies around the world. Keeping local customers, as well as those on a global level, satisfied and happy, the company helping to make a unique unmatched precedence in the mind of their customers. To date their company has continually offered a wide range of products to meet the growing demands of customers all over the world. Apple not only produces and sells computer software and cellphones; they also distribute consumer electronic products all around the globe. Increasing the value of shareholder and coming up with new inventive products is a constant process for Apple which continues to do so with their popularity around the world with about 301 store locations in 10 different countries

This is a space where Macheads can not only get service but also hang out with others who enjoy Apple products just as much as they do. By creating this space, Apple encourages current and new customers to get excited about what it has to offer. Apple carefully considers what consumers are looking for, so its products are a result of both extensive research and strong design (Piddshetti, 2007). This meticulous planning is a large contributor to Apple 's high customer-satisfaction rates. It 's plain and simple: Robust and easy-to-use products not only make customers happy, but also makes them want to buy more products from Apple in the future.