The Success Of Coca Cola

The company was created in 1886 in downtown Atlanta, Georgia by a pharmacist Dr. John S. Pemberton. He created a syrup that was later mixed with carbonated water. The drink was said to be excellent by everyone who tasted it[1].

The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

It has taken much more than simply the brand and product to grow Coca-Cola in the number one leader in the soft drink market. Over the past 100 plus years, Coca-Cola has built a huge network of distribution and manufacturing networks. These collaborations that are superior to all others and all types of relationships are a distinctive competency for Coca-Cola. The way that they organize and plan their contracts has proven to be extremely successful and continues to keep Coca-Cola at the top of the market. They have been able to build relationships with suppliers, buyers, bottlers, manufactures, retailers and consumers that are strengthened by the degree of loyalty from both sides of these relationships. They continue to manage their company

The Coca Cola Company currently operates a franchise system, and its syrup concentrates is sold all around the world manufactured by the company itself and sold through different bottles. The Coca Cola Company is also currently listed in the New York Stock Exchange; Coca Cola Company has a long history of acquiring different

In 1886, a pharmacist named John Pemberton invented a dark bubbly drink to try out the beverage market. Sold at 5 cents a glass, the drink did not sell well until after Pemberton’s death, selling at nine servings per day. Afterwards, a businessman named Asa G. Candler took the brand and expanded the drink beyond Atlanta, introducing the drink with the famous trademarked contour bottle. Today, Coca-Cola has risen to become one of the most recognized brands in the world. Its beverage, the number one sparkling drink, sells 1.9 billion servings per day on a global scale. This profound success is predominantly due to Coca-Cola’s ability to create a strong brand that the global population can relate to and love.

John Pemberton invented Coca-Cola in 1886 in Atlanta Georgia selling only nine bottles a day. Today Coca-Cola is one of the largest distributor and marketer of non-alcoholic beverage company’s in the world. It’s everywhere. Coca-Cola has 900 plants around the world and approximately 123,000 employees worldwide with its product being sold to 200 countries. It has hundreds of brands and thousands of products sold worldwide. Coca- Cola has one of the most sophisticated and persistent production and distribution systems in the world. It markets its product affordably in restaurants, stores, vending machines; concession stands, sporting events and etc. They also sell apparel with there logos on them to promote their brands and products. With a brand so large and successful it has several

The main one is the brand name which of course is “Coca-Cola” and is used worldwide. It does not have a specific slogan as a brand but depending on the campaign that is running in the time. The last one that was introduced in early 2016 is “Taste the Feeling”, in accordance with the new global marketing campaign that replaced after seven years the “Open Happiness” one (Ryan, 2016). The logo of Coca-Cola is comprised by the brand name, always in English except in very few countries that uses local language, in the specific font that is trademarked and can be only used by Coca-Cola, and the symbol of the wave that is always underneath and underlining the name. Coca-Cola used various strategies, even from the first years when marketing and brand were unknown words, to achieve early success and eventually grow in the brand that we know. In 1915 they even decided to use the bottle and its design as defensive marketing and promote the unique and distinct shape of it as an icon, at the same level as the logo, and the continued pushing that even after they replaces the glass one with the plastic (Feloni, 2015). To raise brand-awareness, and not for just sales’ sake though brand awareness leads to that, they held a massive initiative for years through 1887 to 1920, with 10% discount and mostly providing retailers with Coca-Cola merchandising and apparel, to give out to customers, as posters, decoratives, calendars and clocks

The Coca-Cola Company is a beverage company. “It owns or licenses more than 500 nonalcoholic beverage brands” (MintGlobal, 2014). Coca-Cola Company was founded in 1886 by an Atlanta pharmacist who is Dr. John S. Pemberton; he created a unique tasting soft drink which generated flavored syrup and mixed with carbonated water. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, was credited with the name of beverage “Coca Cola”. They also designed the trademarked and unique script together (The Coca-Cola Company, 2013). Today, the Coca-Cola Company has been operated for 125 years, had employed 139,600 people, and sold 1.6 billion beverages each day in more than 200 countries (SASKIA R, 2011).

“The Coca-Cola formula and brand were bought in 1889 by Asa Griggs Candler (December 30,

Despite from all the successes of the company during centuries, Coca-Cola has been through many different

Coca-Cola was founded 125 years ago and has dominated the non-alcoholic beverage industry for a significant amount of time. It currently leads the industry in market share at around 40% and 1.9 billion servings are consumed each day around the world (Business Insider). The company is mainly known for their carbonated soft drinks, but they own around 500 brands of soft drinks, juices, bottled waters, sports drinks, and other types of drinks. Coca-Cola has a total of 17 brands that have individual revenues of over $1 billion including: Coca-Cola, Diet Coke, Powerade, Dasani, Fanta, and Minute Maid (Market Realist). Coca-Cola is served in over 200 countries across the world and can be enjoyed by all types of people; however, they are targeting their advertisements to rapidly growing target markets. According to Market Realist, Coca-Cola spent $3.3 billion on advertisements in 2013 and these are geared toward Hispanics, Millennials, and Teens, because these groups hold significant buying power. There are many players in the industry that are necessary for getting the end products to restaurants, retailers, and customers. The value chain for Coca-Cola starts with the syrup producer and then moves to the bottler, distributor, merchant, and finishes with the final customer (Market Realist).

The Coca-cola's company is an American multinational beverage company that was founded in 1892.  His headquarters are based in Atlanta, in Georgia, USA. In 2012, it became the 3rd agri-food worlwide's industy behind Pepsi and Nestle,refering to the turnover. The Chairmann is Muhtar Kent and the CEO is James Quincey. It existed thanks to its legendary drink, the "Coca-Cola", an original drink that became famous after World War II and became the Americanism symbol. The soda created in 1887  was invented by the Pharmacist Pemberton. The first formula of the coca-cola was based on alcohol, and the kola nut as a substitute of being addicted to morphine but it was then modified without the alcohol. The coca cola then became in 1890 the first drink the most popular of the US. His official and historic concurrent on the american market and worldwide is Pepsi. Coca cola starts to grow and acquire himself other brands such as Minute Maid, or Fanta and associates himself with many sportives events and invest in many other industries all over the world such as Aujan Industries Company from the Middle-East, and in some other bottling companies (Japan,Chili,etc). In 2013, Coke’s products was selling in about more than 200 countries in the world with an average of 1.8 billion consumers drinking the company’s beverage every day.

When one thinks of soda pop, for most people the brand that comes to mind is Coca-Cola. The bright red logo and classic bottle design are recognized not only throughout the United States, but also around the globe. As a large company that carries much influence, it is imperative that Coca-Cola is aware of the impact that they are having not only on their shareholders, but also all of their stakeholders and the world as a whole.

Through the grass-roots programme, Coca-Cola has strengthened its position as a football insider and this helps to build the better brand reputation (Businesscase, 2014). What’s more, there are many environment protection news in its website such as Planbottle, Recyclometer and Arctic Home (Coca-Cola,2014c). The Coca Cola Company’s annual advertising spending was $2.9 billion in 2010 (Ajcnews, 2011). In addition, Cocacola’s total marketing expenses reached $6.9 billion in 2013  (Cocacolacompany, 2013) . With its largest advertising budget and strong marketing capabilities, Cocacola company can attract more clients and to do better than its rivals. A strong reputation can reinforce companys in hard times, differentiate products, and be a measure of value, however, reputations can be easily damaged (Gregory 2000:3). On August 5, 2003, Coca-Cola was found to contain pesticide residues which were known to result in cancer and damage reproductive system. Because of the event, the share of Cola-Cola dropped $5 in the stock market (Prcocacola, 2010).

[pic] The Coca-Cola Company was originally established in 1886 by Dr. John Styth Pemberton, since then the company has developed into one of the largest companies in the world and accomplishing more than they could ever imagine such as becoming the worlds number one manufacturer of soft drinks, operating worldwide in over 200 countries, having over a billion cans of Coca-Cola consumed everyday worldwide, to become the first company to both produce and use plastic bottles made from recycled material, the red and white trademark is one of the most recognized symbol in the world etc. shows you that Coca-Cola has come along way and continues to achieve sustainable, quality growth.