The Success Of Dubai 's Brand Essay

Dubai is not large in size or scale, but two major things keep Dubai ahead economically than most other places on this planet. Founded in 1833 Dubai was influenced by many, some of which included the Dutch, the British, the Venetians, and the Portuguese. Strong economically sound nations like this may lead you to believe this is why Dubai became so economically wealthy. Although this did play a small role in the success of Dubai, it was not a major reason for their economic success. In fact most of them were just interested in the region, and that's why they became so friendly and helpful to Dubai's people because they wanted to eventually overtake them and run that area. This area that they are so interested in is located in the United Arab

B. Thesis- Today I would like to inform you about some of the amazing places and things Dubai’s city has, such as their main attractions, malls and astonishing hotels.

One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the

        In the article “The New Mecca” by author George Saunders, he states that before he visited Dubai, a country in the United Arab Emirates, he had many misinterpretations about the country. As he gets there, he discovers that Dubai is safe; also, the city has majorly grown over the past ten years. Dubai has become a tourist attraction, famous famous for being an extravagant destination in the Middle East. It is expected that Dubai will have the largest skyscraper in the world and many revolutionary architecture will expand throughout the country. If Saunders had not visited Dubai he would still have doubts about the city. He stayed at The Burj Al Arab a luxurious seven star hotel. As he enters he gets greeted with goodies

"The World," a series of 300 islets laid out to resemble a map of the world. These manmade islands will also offer tourists beach real estate and extensive opportunities for leisure.1° Finally, the emirate has begun work on a structure that is set to become the world's tallest building, the Burj Dubai. The exact height of this edifice is a closelyguarded secret.'' Another facet of Dubai that visitors quickly take note of is the city's shoppingoriented culture. The city contains numerous malls, many of which offer stand-alone outlets for upscale

The case study Preserve the Luxury or Extend the Brand presents a fictional dilemma, based on a real company, faced by Chateau de Vallois, a prestigious and famous wine-producing estate in the Bordeaux region of France. De Vallois is a family owned and run business; part owners are Gaspard de Sauveterre - a 75-year old majority owner, and equal partial owners: Francois de Sauveterre – Gaspard’s son and the chateau’s CEO , and Claire de Valhubert – Garspard’s granddaughter. De Vallois had fallen into a slow decline under its previous owner, but Gaspard along with Jean-Paul Oudineaux, his estate manager, had restored the chateau and since then de Vallois had been steadily profitable

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

I have to admit that we are very blessed with so many beautiful and breathe taking cities in the world. Dubai is just one of the many countries which has advanced from their humble beginnings and today are multi million tourist. Dubai is another city which has moved from having not as much as other countries once did such as money and a stable economy, to one of the richest cities in the world. In 1966 oil was discovered in Dubai and was a catalyst for Dubai’s economic growth. From a country that had come from not having a stable economy and not a lot of money, it has become like I said earlier, one of the richest cities in the

I agree with the theorem that successful brands are built on successful products entirely for some product categories but partially for others. Products which meet a genuine customer need can become successful brands with minimal marketing effort by merely having a solid product that meets a need. Products which fulfill a desire must work on their branding in order to become successful

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer service, product and equipment. In addition, Emirates is known for its commitment to the highest standards of quality in every aspect of their business, providing premium service be it in first, business or economy class. We will look into a few P’s of the marketing mix that Emirates currently employ to become one of the most profitable

Burberry, founded in 1856, is a leading international luxury brand. Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998, the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced new challenges of brand sustainability and positioning in a volatile industry (fashion) where customer behaviour is unpredictable. Thus, it requires a strategy that lays foundations for long-term growth and addresses the issues

1. A brief history of the brand: origins, key stages in its growth , etc.

What was once a small poverty-ridden settlement has now turned into a fully globalized city and business hub of the Middle East, Dubai is the largest and most populated city in the United Arab Emirates (UAE). It has now developed into an economic powerhouse within the past few decades. Dubai’s oil revenue helped escalate the early development of the city, but as of now much of its funds come from real estate, tourism, and construction. Also, Dubai has now emerged as an ethnically diverse metropolis residing of many cultures. According to the GaWC list, Dubai has earned an alpha+ ranking, which is fitting due to its economic prosperity, demographic and cultural traits, political significance and influence, and projected future.

The CCRC projects set an example of the industry and displayed innovation, social responsibly, and leadership. Other departments in which Hyatt emphasizes leadership are human resources and the management style that is practices on a global scare. Hyatt is proud to encourage, coach, and nurture employees via empowerment. “...Future leaders need to listen, have clarity of purpose, and be authentic”, Mark Hoplamazian, the CEO of Hyatt Hotels, tells Wharton Magazine, “One key essential element in being in a position to lead is being a great listener, and applying yourself to it in a very sincere way” (Wharton, 2012).