The Success Of Its Core Competencies

Sportsman Shoes has been a leader in the shoe industry for more than thirty years. Sportsman manufactures and sells athletic shoes for all types of sports. The company has pursued a low-cost strategy in order to sustain their success. They sell a limited number of shoe designs and have held costs low through manufacturing efficiency and standardized operations. However, the past five years have been a struggle at Sportsman. The shoe market has seen a rise in the availability of low-cost imported shoes that has threatened Sportsman’s competitive position. As a result, company executives have decided it is time for a strategy shift.

Analysis the core competencies is a major step into defining a company's strategy. No company should forget what are its capabilities and competencies. A company should always take these matters into account to shape a strategy and to achieve profitability.

Customers make purchasing decisions based on the information they have among products and the values of goods a company offers. For that reason, companies have to promote their products to increase products awareness. In order to achieve organizational goals, companies must understand the market’s needs to ensure the success of their businesses. Such information can be gained through research. The industry that will form the basis of this paper is Western Canadian Shoe Association. The three brands under study are Reebok, Adidas, and Nike.

Be more aggressive in their marketing strategy. One of the reasons why Crocs got so ahead because they were very aggressive in terms of sales and marketing strategies. They need to target more overseas clients, as North America is already dominated by Crocs. They should also work harder at distributing to more retail stores in North America.

Our target market consists of customers between the ages of 18 and 34 with an income of less than $35,000 per year, who live an active and busy lifestyle. These individuals are always out and about whether they’re working out, shopping, going out for the evening, or going to work. A recent trend in fashion for this demographic is the pairing of sleek and neutral sneakers with a multitude of outfits. A durable, multi-functional sneaker could be very beneficial to many people in this group. According to Kotler and Armstrong, by focusing on a large share of one or a few smaller segments or niches, a company will be more likely to achieve a strong market position because of the greater knowledge of consumer needs as well as the special reputation it acquires. Hence, this market promises an abundance of opportunities and profit.

In Seattle, weather often determines one’s wardrobe. For those considered “fashionable”, finding footwear appropriate for Seattle’s versatile climate is difficult. There is one shoe that never ceases to amaze: crocs. Water-resistant with ventilation holes, crocs prove perfect for every disaster. Comfort and style are obvious perks, nonetheless bedazzling possibilities. Not to mention their lightweight and easy removal qualities that are necessary for quests. Remember the ruined white converse and flip flops forgotten in the muddy ocean waters? Croc’s removable adventure strap is crucial in adversity. With all colors and sizes, crocs certainly are the world’s most perfect shoe.

Women: 77% of Crocs sales in 2015 were from products geared towards adults, and they suspect that the majority of those sales are to women. Crocs should focus on understanding the needs of this segment as well as effectively marketing too.

Core capabilities support competitive advantage and are hard to copy (CWMIF, 2012). Hamel and Prahalad (1990) stated strategic objectives should generate new competitive space. They should look to the future rather than glance back on the past (Vliet, 2014).

Crocs, Inc. is a U.S. based shoe designer, manufacturer, and retailer that launched its business in 2002 selling Crocs™ brand casual plastic clogs with straps in a variety of solid, bright colors, Crocs™ introduced an innovative shoe made of a revolutionary material called Croslite™ technology which held unique characteristics that allowed it to perform on both land and in water. The company created its own fashion phenomenon and was given the name Crocs™ after the multi-environment, amphibious nature of Crocodiles in which they add fun by designing a crocodile face logo to build a light-hearted.

The history of Crocs can be roughly summed up as three friends that pursued an idea and it worked. Crocs established in 2002 after three friends took a fishing trip to the Caribbean. Lyndon “Duke” Hanson, Scott Seamans and George Boedecker, were so impressed with the slip-resistant foam shoes, they decided to sell the Canadian produced clog shoes manufactured by Finproject NA out of a leased warehouse in Florida. The friends choose the name Croc to “capture the amphibious nature of the product.” (Schroeder, R., Goldstein, S., Rungtusanatham, M., 2013, p. 492). The company specializes in custom crocs, the first design used bright colors with large ventilation holes. The shoes were so popular and reasonably priced thirty-dollar (full-price)

* Unable to deliver product in reasonable amount time based on quantity sold. (Larger orders may take longer)

Market analysis C & J Clarks LtdCONTENTSEXECUTIVE SUMMARY1.INTRODUCTION2.COMPANY HISTORY AND PROFILE2.1C&J Clark2.2History2.3Manufacturing2.4Range of Shoes2.5 K Shoes3.MARKET ANALYSISA. MICRO ENVIRONMENT3.1 Market Data3.2Competition3.3Consumer demandB. MACRO ENVIRONMENT3.4Political3.5Social3.6Technological3.7Economic4.SWOT ANALYSIS5.IDENTIFICATIONS OF STRATEGIC ALTERNATIVES6.RECOMMENDATIONS6.1Short Term6.2Medium Term6.3Long TermEXECUTIVE SUMMARYI have been asked by C & J Clark Limited (Clarks) to prepare a report which would include a market analysis of the UK footwear industry and to propose a number of strategic recommendations which would ensure that Clarks secures its short, medium and long term future as the market leader in the shoe

Crocs, Inc., is indeed a Colorado creator of unique clogs that became popular for the outdoor person in the late 1990s with both men, women, and children. These inexpensive shoes rely on a proprietary resin material called Croslite. This helps produce a slip-resistant and non-marking sole. The material also softens with body heat activation. This helps for molding the shoe to the foot and providing a conforming fit. Crocs was meant for guys on boats and in other outdoor activities like fishing and gardening, because the material of the shoe allows the foot to breathe. Crocs are also used by working men and women who spend much time on their feet. For example, health care and restaurant workers. Also Crocs are widely considered an unattractive

Seiring dengan perkembangannya di pasar, Crocs Inc. terus melakukan improvisasi design. Di tahun 2007, Crocs telah memiliki 31 model dari mulai sandal, boots anak-anak, hingga model sepatu yang didesain khusus untuk pengguna dengan profesi tertentu, seperti perawat.

PR group always control and check about sales, and advertisement. The ways to promote Crocs shoes is important because there is the main part to maintain the sales. This is why promotion control important due to maintain sales, the originality of the product is also important. Crocs always keep update with R&D team about the originality of crocs. (Berry, 2011) The company always maintain and use only original product due to maintain high quality product and not same with fake crocs. If there is any lack during pre-production, Crocs will then reject the item and not sell it is because it is stated in Crocs policy. (Crocs,