The Success Of Louis Vuitton Essay

In the time before King Louis XIV’s reign, 17th century France was involved in several civil wars, there were no secure borders and the aristocracy acted as local rulers. In 1643 when Louis XIV came to power, he thought that he needed to secure both France and his own rule. He decided to build a new palace complex 12 miles outside Paris. To him, isolation meant security, he would be away from the plotters and schemers in Paris. He also believed that having all government departments and ministries living within Versailles would centralize the government and create reform.

Christian Dior was born on the 21 of January 1905. He grew up in Granville France to a affluent family, that worked in manufacturing. ‘Dior’s first interest in clothes developed in his teens when he dressed up as king Neptune for a fancy dress party.’ He went to school to study political science at Ecole des Sciences Politiques in Paris in 1920. This was because of his parent 's insistence. Dior then got the call for military service and served in the French Army from 1927-1928. In 1938 Robert Piguet hired him as a design assistant. Then after the war ended he began working for Lucien Lelong. Before pursing his own ambition and opening his own fashion house. Dior rose to fame quickly after he showcased his first collection ‘La Ligne Corolle’. Carmel Snow the editor and -chief of Harper’s Bazaar at the time gave the collection a name that

In 1859, Monet set off to study painting in Paris. Paying his way with the 2,000 francs saved from the sales of his caricatures, he set himself up in the city with supreme confidence. During this time Monet was living a very bohemian type of lifestyle, selling whatever paintings possible in order support himself. In 1865, Monet began to regularly submit works to the Salon, one of the largest and most prestigious window shops in France, which posted the works of 'up and coming' artists. During the 1860's audiences were enormous, up to 400,000 visitors for a single exhibition, and the publicity generated by a good Salon review could make an unknown painter rich and fashionable within a year. After one exhibition the conservative critic, Paul Mantz, commented positively on Monet's The Pointe de la Heve at Low Tide and

Louis Vuitton “was established in France in 1854 by Louis Vuitton and became known as one of the oldest French luxury fashion houses” in the industry (Pearce & Robinson, 2013, p. 14-2). The firm’s products range from high quality “leather goods, handbags, trunks, shoes, watches, jewelry, and accessories”; manufactured by highly skilled and expensive laborers in France (Forbes.com, 2016). In addition, Louis Vuitton market their products “in 50 countries with more than 460 shops and generates more than €7-billion ($9.5-billion U.S.) in annual sales” (Wendlandt, 2013).

Another challenge for Louis Vuitton is the market and brand dilution as it has already entered and successfully fit in the Japanese market. The products have already maintained the “acceptable” group, and the company has become to feel difficult to increase the revenue. The figure provided in the case showed that nearly half of the Japanese have Louis Vuitton-monogrammed items by the time of 2007. This seemed to make LV prevalent but not luxury any more. To maintain its brand image, it is

One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the

Coco Chanel was one of the most influential fashion designers of the Twentieth Century and she was the first significant female fashion designer. The fashion world was impacted by Chanel’s phoenix like return to fashion after her retirement in 1953. Chanel introduced men and women to practical yet elegant styles. Although Chanel has been deceased for forty-one years her undeniable influence on fashion and women’s roles in society will be remembered for generations to come. Coco Chanel was an iconic designer and continues to inspire men and women around the world.

Although Louis XIV, also known as Louis the Great, brought death and destruction through his wars, there are many positive aspects of his reign, such as the creation of Versailles and the building of France’s national army. He did what had never been done before. He changed the lifestyle and the attitude of France by creating one of the most powerful monarchies ever to be built and at the same time, reassured all the nobility and other wealthy groups of their political and social standings. He made it clear that he was the final decision maker yet he still needed the help of the nobility and other authorities.

Louis XIV had a passion for glory and used it to fight four wars because he was motivated by personal and dynastic considerations.

When Louis XVI became King of France in 1774, he was only 20 years old. As the years

Vincent tried first to learn the art works to other artists. When he was 16, he started working as a art dealer at a firm of Goupil & Co. located in Belgium and

Vincent then attended preparatory classes with intense lessons of Dutch, German, French, and English along with the traditional array of math and science courses. Yet for reasons unknown, in March of 1868, Vincent returned to his home in Zundert. His boyhood came to a close in July of 1869 when he joined the art business as a dealer for Goupil & Co. This was a family tradition, as three of his uncles, including one also by the name of Vincent, were also art dealers. Vincent’s brother Theo would also become an art dealer four years after him. As a young child, Vincent was not known for his own creation of art. Though his family made a great impact on his view of dealing art, he was not an art prodigy like other famous arts such as Henri de Toulous-Lautrec and Pablo Picasso were. While a handful of his drawings between the ages of eight and ten have survived, he did not truly take a serious interest in creating art until he was twenty-seven. (Hulsker & Miller, 5-14)

Fashion has been around ever since ancient times, since the time of the Romans, it survived the world wars and is yet today a business with rapid changes. Fashion started off as an art form, a way for the riches to show their social status with unique and innovative designs that only they could afford. It was a way to separate the social classes of the society. In this paper I will include the creator of haute couture, and how the following designers developed couture, as well as having leading names in today’s ready-to-wear industry. The list is long, but I chose to focus on the three most important designers of the modern fashion industry.

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

Paul Poiret was born on April 20th, 1879 in Paris, France. His contributions to twentieth-century fashion has earned him the title in many people’s eyes as the “King of Fashion”, because he established the principle of modern dress and created the blueprint of the modern fashion industry. Poiret’s designs and ideas led the direction of modern design history. He was born into a working class family and his natural charisma eventually gained him entry into some of the most exclusive ateliers of the Belle Époque. Jacques Doucet, one of the capital’s most prominent couturiers, hired him after seeing promising sketches he had sold to other dressmakers. Furthermore, he was hired by the House of Worth and was put to work to create less