The Success Of Mcdonalds

He was granted a licence to be a franchisee and opened his first store in Des Plaines near Chicago, Illinois in 1955. By 1959 he and the McDonald brothers had 100 restaurants running. In 1961 Kroc brought the rights of the McDonalds restaurants from the brothers for $2.7 million. 9 years later, he had over 1,000 restaurants in America, Canada and Puerto Rico. Kroc then made the decision to expand stores faster and further away, by 1972 he had opened an additional 1,000 restaurants worldwide.

About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.

Ray skeptical of the large order due to the fact that most of restaurants he has delivered to had only needed one. When at McDonald’s he was instantaneously amazed by the Speedee Service System. Once Ray delivered the merchandise he expertly persuaded the McDonald brothers to give him the right to franchise the local business. The brothers liked the idea because Ray Kroc was traveling the country while they stayed home living the life in California. He soon opened the first McDonald's franchise Des Plaines, Illinois. Later Kroc sent Disney a letter informing of his newly franchisor position. Disney replied saying that Kroc could open a McDonald’s in his theme park Disneyland. The quandary was that Disneyland would sell the french fries for fifteen cents instead of ten cents were as

The corporation I chose to discuss is McDonald’s. McDonald’s is a publicly traded corporation that includes the following domestic companies, McDonald’s, Chipotle Mexican Grill, and Boston Market. This paper will discuss the following:

McDonald’s has been in business since 1955. Through many years of great strategic and financial planning, it has become one of the most successful food chains in the world. In order to continue its great success, McDonald’s must continue to adapt to change. In this paper we will discuss the strategic and financial planning that would be necessary to keep McDonald’s on top of the food chain.

Ray kroc named mcdonald's from his friends Dick and Mac Mcdonald. Ray opened the first mcdonald's in 1955 in Des Plaines, Illinois. In 1959 the 100th mcdonald’s opened in chicago. In 1963 there was one billion hamburgers sold. Also opened its 500th location.

Kroc noticed how unique and efficient this new restaurant operated. Their format allowed Richard and Maurice to produce huge quantities of food, quickly, and allowing them to charge only fifteen cents a burger! Competing restaurants charged double this amount! There was no need for waiters and waitresses, with their new self-service counter. Plus, all hamburgers were cooked ahead of time, pre-wrapped, and kept warm under heat lamps, ready for hungry customers working against the clock. Seeing great promise in their restaurant, Kroc began a franchise program for the McDonald brothers, opened their first franchise on April 15, 1955, in Des Plaines, Illinois, launched their corporation in the same year, and eventually, Ray Kroc bought out the company in 1961. As the new burger chain became more and more popular, Kroc decided the company needed a new public face. In 1963, Ronald McDonald was born. He was extremely popular, so the corporation continued to develop symbols to represent McDonald’s, such as the Big Mac (1968), the Egg McMuffin (1973), Happy Meals (1979), and Chicken McNuggets (1983). Even more characters were introduced, such as Hamburglar, Mayor McCheese, Officer Big Mac, and Grimace, to name a few. According to Britannica School, “McDonald’s effectively became the most popular family restaurant in the world, emphasizing affordable food, fun, and flavors that appeal to children and adults alike.” (Britannica School, par. 5) Soon, McDonald’s extended into Canada in 1968, and by 1988, they had reached a total of 10,000 restaurants. But all of this was just the

McDonald’s began as a barbeque, and the brothers strictly offered burgers, fries, and pop. Ray Kroc heard about McDonald’s one day and went to visit the restaurant. Kroc was surprised by their efficiency and the quality of the food. Kroc liked the fact that the brothers could focus on the quality of food, due to the limited menu items. Subsequently Kroc realized their success could amount to much more and shared his vision. Kroc told the McDonald brothers that McDonald’s could be a national business serving people across the country. (At this point, Kroc did not even think about being international). Dick and Mac were thrilled with what they heard, so in 1955 Kroc founded the McDonald’s Corporation and opened the first McDonald’s in Des Plaines, Illinois. By 1960 Kroc had bought exclusive rights to McDonald’s. In 1961, Kroc developed Hamburger University where new employees were trained on how to run a successful McDonald's. Kroc wanted to develop the most efficient methods to store, cook, and sell food, so he had a laboratory built at Hamburger University where students' test different ways to make McDonald's more productive. Hamburger University is still in use today in the search for ways to better McDonald’s. McDonald’s had their first sit-down restaurant in 1962, and then in 1975, McDonald’s had opened their first drive-thru restaurant in Arizona. The first drive-thru restaurant was

Six years after the McDonalds brothers met Ray Kroc, a turning point in the future of the business happened. The relationship between the parties had become a continuing source of irritation. In 1960 Ray Kroc decided to raise enough capital to try and buy out the brothers. He toke out a $2.7 million loan and paid off the McDonald brothers for their name alone. At the time of Ray Kroc's death he was reported as being worth an estimated $340 million!

Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand

McDonald has been a well-known and valuable brand for over half a century. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People, Vision, and People Promise”. “Quality, Service, Cleanliness and Value” also became the company’s motto. The company’s first McDonald store was built “in 1940 by the original McDonald brothers, Dick and Mac. Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California” (Chandiramani, Ravi). Soon after, Mr. Kroc opened his first restaurant in Des Plaines, Illinois, and the McDonald’s corporation was created. The new franchise began to grow rapidly as a result of its

McDonald's is one of the famous brands that have existed over the last 52 years. The company started in 1955 by Roy Croc and the first restaurant was opened in Des Plaines, US. This restaurant is no longer running and has been turned into a museum. The company is committed to improving their

The company researched for the purpose of this paper is McDonald 's. This company 's history dates back since 1940 when Mac and Dick McDonald initially opened McDonald 's BBQ restaurant located in San Bernardino, CA. In 1948 they shut down the restaurant, just to reopen it as a self-service drive-in restaurant. According to About McDonald’s (2012), their menu included only 9 items, such as: milk, coffee, soft drinks, cheeseburger, hamburger, potato chips, and a slice of pie. Potato chips were then replaced by French fries. The history of this company is significantly market by Ray Kroc, who in 1954 at a visit to McDonald 's in San Bernardino decides to have a franchise of McDonald 's. A year later, in 1955, he opens his first restaurant in Des Plaines, Illinois. The franchising plan allowed growth and by 1965 there were more than 700 restaurants across United States. McDonald 's

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

This organization began in 1940, by the brothers Richard and Maurice McDonald, in San Bernardino California. McDonald Corporation today dates its founding to the opening of a franchise restaurant by Ray Kroc, in Des Plaines Illinois, in 1955. The system of “speedy service System” in 1948 established the principals of modern fast – food restaurant.