The Success Of Nike And Adidas

1216 Words5 Pages
In the recent years, it has become almost impossible to obtain certain sneakers (particularly certain styles from Nike and Adidas) due to very high demand with a very limited supply. Because of this, a resale market has been established where these certain styles are sold by people able to obtain them with profit margins ranging from $100-$1000. As a reseller, negotiating the buying and selling price of shoes is something that I deal with on an almost daily basis. Over the past few weeks however, I have been able to apply the tactics learned throughout the course of this class to become a more effective negotiator than I ever was in the past. After a recent shoe release, I was able to actually put my negotiating skills to the test (in hopes of receiving the best possible selling price). The quest for a negotiation began with the acquisition of the Adidas NMD_R1. This particular pair of shoes (with a retail price of $170), like many others, were extremely limited and sold out almost instantly. Preparation for this negotiation required a good amount of research, in hopes of establishing a strong BATNA and reservation price. My original BATNA was keeping the shoes (as they were my size). I began my research on eBay, Kixify (a sneaker marketplace), and Twitter, looking for a price range to begin forming my reservation price. After intensive research into the market, I found out that a high percentage of the shoes were selling at a price between $300-$450. After gaining knowledge

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