The Success Of Super Bowl Commercials By George Orwell

Media is everywhere, it became a part of our life. We are exposed to thousands of ad messages every day and it's hard to imagine how it would feel to live without them constantly surrounding us. Today we see ads in print publications, TV commercials, emails, on different products, massively scattered in sport venues, and it’s even spreading into public spaces. In his documentary, Morgan Spurlock delivered a fascinating satire of the process of placing products into movies and tried to delve into the nature of advertising in our society.

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

These images provide audiences with both a break from the flow of commercial media messages as well as a new degree of consciousness regarding the physical and cultural implications of corporate capitalism (Carducci, 126). They are a sort of cultural commentary utilized by Adbusters to help audiences cleanse their “mental environments” of the seemingly never-ending flow of advertisements we are constantly exposed to. These kinds of visual techniques are key to the ideological goals of Adbusters; as part of the “Media Carta” campaign, the organization seeks to take back the public space of broadcasting and make mass communicating a more democratic

Commercials, such as the 2012 Chevy Silverado Super Bowl commercial, have become part of people’s everyday life, constantly shocking, exciting, and engaging people with the meaning behind them. People see commercials every time they turn on the TV and file the information away for later situations, such as information about a cell phone data plan or a new vehicle just announced available. Each commercial watched promotes some sort of cause, object, or idea that companies want to sell to the common person. Commercials use symbolism, imagination, ethics, logic, and emotion to sell these things using their promoting techniques, one strong example of these things in action being the 2012 Chevy Silverado Super Bowl commercial.

Advertisements are an extremely prominent part of American society. Very few places exist that an individual can go without being exposed to some form of ad. From product placement to billboards, advertisements exist in nearly every facet of life. Marion Nestle discusses what she considers to be one of the more heinous forms of advertisement in her essay, “The Supermarket: Prime Real Estate.” Nestle uses several persuasive techniques to convince her audience of the evils of supermarkets. Her use of emotionally charged phrases paired with her more logical assertions help to drive her point home while her clear bias and lack of supportive source detract from her overall argument

The role of blinding commercialism in people's lives is to provide comfort in its repetitiveness and thoughtlessness. Commercialism does not encourage deep thought by any means, it prays on the quick impulses of the human mind. Murray points this out when talking to Jack about his students and their dislike of television, “‘Look at the wealth of data concealed in the grid, in the bright packaging, the jingles, the slice-of-life commercials, the products hurtling out of darkness, the coded messages and endless repetitions, like chants, like mantras.’”(51). Murray’s studying the television shows just how much can be learned about humankind from it. Through the use of a simile,

Though M.T. Anderson imagines a world even more immersed in consumerism than our current world, the amount of control ads have on our life isn’t far from what M.T. Anderson imagined in “The Feed”. The mood of the book, though it can be overdone at times, makes the book even

From memes to college football posters, visual rhetoric surrounds human kind constantly edging them towards their beliefs. This is achieved through numerous methods, such as: commercials, advertisements, television shows, and even political cartoons. While everyday television is a huge arena for visual rhetoric, the “Mecca” of advertisement would arguably be the commercials during the Super Bowl. Airing in 2015, Budweiser launched their commercial titled “#BestBuds,” which tells a story of a farmer, his horse, and his curious lost feline friend. This pathos-filled commercial contains all of the necessary aspects of visual rhetoric to effectively sway the audience to believe that Budweiser is a traditional alcoholic beverage only to be shared

Susan Bordo’s Hunger as Ideology argues that the seemingly progressive improvement of destabilizing images in advertisements in order to break the stereotypical mold is not as “progressive” as one might think; These images do not challenge the old patterns that dominate the advertisement world but break the barriers of the ideologies that have been classical “sold” to our society. It is agreeable that these “destabilizing” images allow their viewers to challenge the normality usually depicted, however there are categories in which these images do not show progress, but make way for an opposite effect, leaving a negative taste in the mouth of the consumer because of the intent of use of images in the uncommon advertisements.

The advertisement begins with flashing screens of hateful messages on the internet. It shows people’s reactions to these messages and how they handle them. These “plain folk” people are distraught and angry over the hateful and discouraging words. While a Coca Cola worker is in a technology room, he spills his bottle of Coca Cola on the machines. Sparks start to fly from the machine and something is shooting through the cords of the internet everywhere. The sparks seem to create the Coca Cola logo on all electronic screens around the world. All of a sudden, hateful messages on phone screens turn into encouraging ones, and upset people start seeing encouraging and happy messages around the city. A social media post to a young boy that says “no one likes you” suddenly turns into an encouraging post that says “there’s no one like you #makeithappy” (“Coca-Cola Super Bowl”). The teenage

In an average day, an American is exposed to over 3000 advertisements, (Kilbourne). Whether they want to admit it or not, they are drawn toward them. A common scheme of the advertisers is to allow the consumer to “picture the new them.” Whether this be a wealthier them, a skinner them, or a prettier them, they gear there product towards every person and want everyone be able to connect with the advertisement and picture the “new them.” American Idol, Nutrisystem, and The Biggest Loser, the lottery, and many other “products” promote that anyone has the chance to be famous, fit, or fortunate. The successes from these “products” present themselves as they were before, with the sob story that hopefully touches a nerve with

Modern day society revolves around consumerism. As American citizens, we see thousands of different advertisements each day. The majority of our lives simply consist of buying and selling products and services. In a mock press release, The Onion’s criticizes American consumerism and the false promises advertisers make in their commercials.

Since the 1980s Apple has produced many notable advertisements. The 1984 Super Bowl commercial “Why 1984 Wont’ Be Like 1984” which introduced the original Macintosh mimicking imagery from George Orwell’s 1984 dystopian novel became known as the introduction to Apple advertising (Advertising: Business Insider). This advertisement revolutionized the advertising industry and helped Apple in creating a brand

This paper will discuss one of the "iphone 4 Face Time" commercial advertisements (HYPERLINK "http://www.youtube.com/watch?v=yatSAEqNL7k"http://www.youtube.com/watch?v=yatSAEqNL7k) that I like most due to its ability to create emotional feelings inside me. "Iphone 4" is another appealing product of Apple, launched in 2010 along with several ads on television, newspapers and internet. Apple has a very old history of producing creative and subliminal ads that touch the heart of the consumers, as discussed in the psychoanalytic approach of Sigmund Freud (O'Shanghnessy and O'Shaughnessy 166).