The Success Of Tesla A Decade Ago

2424 Words10 Pages
Introduction “Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. If we could have done that with our first product, we would have, but that was simply impossible to achieve for a startup company that had never built a car and that had one technology iteration and no economies of scale. Our first product was going to be expensive no matter what it looked like, so we decided to build a sports car, as that seemed like it had the best chance of being competitive with its gasoline alternatives.” ~Elon Musk Tesla Motors, created in 2003, is a forward thinking car company founded by a…show more content…
Equipped with autonomous driving, a 215 mile driving range, and an estimated price of $35,000, the Model 3 will act as beacon of innovation in its industry. Also, consumers will never have to buy gasoline and there are many government incentives when buying this car. In addition to its superb performance, the Model 3 is also built with beautiful craftsmanship and artistry. For example, the Model 3 features a continuous glass roof that spans from the hood of the car to its spoiler. Also, its door handles are flush with the body of the car, producing a sleek, sexy silhouette. In comparison to similar electric vehicles (EV) on the market, I believe the Tesla Model 3 has a definite advantage in visual appeal. For example, the Nissan Leaf and the Chevrolet Bolt EV are the biggest competition to the Model 3 in the electric car industry. These rivals’ stubby figures and jagged edges definitely make them look like electric cars. Also, I believe they are lacking the sophisticated character that is found with the Model 3. Throughout the past couple decades, Tesla has built an intriguing brand that has captivated the minds of consumers around the globe. In a society burdened with global warming and environmental issues, Tesla’s innovative autos act as breath of fresh air, or even a solution to the woes plaguing our planet. The advantage of
Open Document