The Success Of Tesla A Decade Ago

2424 Words Jul 25th, 2016 10 Pages
Introduction
“Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. If we could have done that with our first product, we would have, but that was simply impossible to achieve for a startup company that had never built a car and that had one technology iteration and no economies of scale. Our first product was going to be expensive no matter what it looked like, so we decided to build a sports car, as that seemed like it had the best chance of being competitive with its gasoline alternatives.” ~Elon Musk
Tesla Motors, created in 2003, is a forward thinking car company founded by a group of engineers in Silicon Valley. The ultimate goal for Tesla is to prove to the world that electric cars are better than gasoline powered cars and to “accelerate the world’s transition to sustainable transport.” (Musk, 2003) In 2008, Tesla released its flagship car, the Roadster. Although only 2,400 Roadsters were sold, Tesla was able to build a name for itself and establish a solid cash flow that would help fuel forthcoming projects. These products include the Model S, Model X, and of course, the Model 3.
The purpose of this piece is to provide a detailed advertising campaign for the Tesla Model 3. This campaign unites the product’s features, target audiences, creative executions, media vehicles, budget, and evaluation.
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