The Success Of The 1980s

They are best known for their personal computer, the Macintosh, the media player known as the iPod, and most recently the iPhone. All of these products have received great reviews and are getting better with time and technology advancements. From Warner Brothers maps to having GPS on your phone, technology has definitely made leaps and bounds in recent years.

The iPod’s introduction to the MP3 market favored the worldwide spread and use of the product thanks to its simplicity, efficiency, attractive design. It came along with iTunes, a media player and library storing and updating all the songs on a computer. It also offers to purchase music online in the iTunes store. The launch of the iPod, in 2001 was an attempt to fill in people’s frustration and make it become a popular product among a large

Innovative –Every one of the Apple’s products has revolutionized the technological market in several ways. For example, iPhone’s touch screen and mp3 functionality was introduced as a market first.

The success did not always flow for the young company, after the release of the Macintosh computer (Mac) the company was hit hard with 17% income loss in 1984(Michael). Though after a couple of rough years the Mac really took off and hard great years after it. “Steve Jobs one of the founding members resigned as chairman in 1985, saying ‘I’ve been thinking a lot, and its time for e to get on with my life.’”(News Staff) Jobs started the NeXT Computer company with the money the got by selling his Apple stocks. A company that apple would later merge with. In the early 1990’s apple controlled 60% and 80% of market share (Michael). Sales took a dip again in 1995

Microsoft and Apple were enemies and they were not letting anyone take anything form either of them. Apple and Microsoft agree that they would release Mac versions Microsoft office in exchange of Internet Explorer the default web on the Mac. After a few month, Steve had announced that they were the hardest in the industry in his life. Since Steve Jobs was trying to fix the Apple company, critics started to believe in him and his products. He introduced the iMac that was took over the PC industry and started to produce more and more Apple products. In January 2000, Jobs made software that would be the start to something amazing. Apple started to grow with more programs such as iMovie, iDVD, iTunes, and iPhoto. This was the digital hub strategy idea that Jobs had to better the company. He decided to use Apple’s unique knowledge of making both powerful and attractive machines, but they would also run software. This softwares were launched in the years 1999-2002.In many ways, the juggernaut that Apple became was shaped by very smart decisions that Jobs and his executive team took in et crucial in the 2000-2001 timeframe. In 2000, Jobs started to realized that digital music file-sharing service such as Napster we starting to become popular. All the young people were spending their time downloading music and listening to MP3 music files. That’s when iTunes was born out if that realization. In March 2001

The 1980s was an exciting time in the history of computer science. A variety of companies were competing in the computer market, including Apple, IBM and Microsoft. At the time, Apple owned 20% of the PC market, but the direction of the company went downhill after Steve Jobs was forced out of the company in 1985 over the commercial failure of the Apple Macintosh PC (Entrepreneur, 2012). The company had made enough mistakes that computer retailers had lost all faith in Apple (Kroenke, 2014). The problem was only compounded by the fact that Apple hired on a long series of CEOs who failed to manage the company properly (Kroenke, 2014). In 1996, Steve Jobs returned to Apple with the help of Gil Amelio, a company board member who adamantly believed Jobs was the “only one…who [could] rally the Apple troops, [the] only one…who [could] straighten out the company”(Hormby, 2006).

In October 2003, Apple released iTunes for Windows. In the first year alone, the iTunes

Technology has changed in the terms of portable music and with the invention of the Apple iPod in 2001, the ease and accessibility to download and listen to music has never been easier. Apple has developed a device that weighs no more than 6.2 ounces (and as few as 3.6 ounces) and can hold up to 10,000 songs. Despite the weak market overall, the market for digital media is undeniably hot and barring a consumer spending meltdown, it should stay that way. In light of current computer market conditions, Apple is wise to leverage a moderately priced consumer product like iPod to generate revenue. The iPod is an excellent opportunity to drive an additional revenue stream. Despite current global economic conditions, information technology is

In 2005, Apple Computers experienced significant sales increases attributable to the earlier rollout of the iPod (Robbins & Judge, 2009). The positive publicity and brand perception associated with that project also spilled over to its entire line of Macintosh computers, further bolstering sales revenue and corporate profits that year. The sales volume of virtually all Apple products increased after the introduction of the iPod, hitting $320 million in June of 2005 (Robbins & Judge, 2009). In general, every successful Apple product has benefited brand recognition and perception and invigorated the sales of other product lines, even those not directly related to it. By the end of 2005, Apple had sold approximately 22 million iPod units and more than half a billion individual song downloads through its music store, iTunes (George & Jones, 2008).

Apple has placed itself into pop culture, from how ipods and subsequent trends like the pod casts are created. Apple has managed to market its mp3 players to become renowned around the world as the best selling, or at least the classiest and simplest of mp3 players. From the simplicity of the design, to the uniqueness of its operating system, ipods have made the people who

The iPod has evolved with subsequent product generations so that it could be used by both Windows and Macintosh users with iTunes software being made available for each operating system. The iPod features the company's patent pending, Click Wheel, which combines a touch sensitive wheel with five push buttons for one handed navigation. Apple touts this feature as one of the industry's first (Day, 2005).

Microsoft dominated the market at the time, rendering Apple without a substantial market for its products.

IBM PCs not only gained more market share, but they also emerged as the new standard for the industry. Apple responded by introducing the Macintosh in 1984. The Mac marked a breakthrough in ease of use, industrial design, and technical elegance. However, the Mac’s slow processor speed and lack of compatible software limited sales. Apple’s net income fell 62% between 1981 and 1984, sending the company into a crisis. Jobs, who was often referred to as the “soul” of the company, was forced out in 1985.6 The boardroom coup left John Sculley, the executive whom Jobs had actively recruited from Pepsi-Cola for his marketing skills, alone at the helm.

Similarly, when iPod sales took off in 2001, Apple realized it could pack so many of the diminutive music players on planes that it became economical to ship them directly from Chinese factories to consumers’ doors. When an HP staffer bought one and received it a few days later, tracking its progress around the world through Apple’s website, “It was an ‘Oh s—’ moment,” recalls Fawkes.

Apple has chosen to distribute the iPod in a manner consistent with many of its current products and it is no surprise leading the pack is their Internet sales. However, it has also taken another unique approach to putting this product in the hands of consumers. Apple is currently running a promotion in which it is giving away an iPod Nano to those college students who are purchasing their more expensive Mac PCs. Apple believes that this approach will not only lead to greater brand recognition but also contribute to profits that are collected from those individuals downloading videos, songs, and more via their web links.