The Success Of The Fast Food Industry

Wake up look at what the fast food industry is causing and how it is affecting many people and especially teens and kids. The fast food industry has become very clever throughout the years, making us eat more with their special deals and bigger serving sizes. These companies are getting worse and worse and it will keep happening if nothing against this process is done. Various factors have changed since the 70s to the present day such as changes in serving size and proportions causing excessive consumptions of these foods. Thanks to the so ever convenient and cheap prices of these foods compared to the prices of healthy foods like fresh produce used to make homemade food that are healthier than fast food junk. Ever since

The fast food industry has grown over the past years, and now a new type of food service has arise in the form of gas stations. Wawa and Sheetz are these new dominators, who strive on providing quick service and great food. Since these are success stories, other gas stations have tried to replicate these companies but have not struck the consumer as much as Wawa and Sheetz. The consumer fanbase for each company is extreme. Fans of Wawa have been known to get the logo tattooed on their biceps, and fans of Sheetz call themselves “sheetzfreaks” and sometimes linger on the vicinity into the early morning hours. Both of these companies have excelled and this paper aims to examine why this has occurred, particularly examining the PR practices of

From reading all five articles, the one I would have to agree with the most would be, “The Battle Against Fast Food Begins in the Home,” by Daniel Weintraub. Weintraub stated that if we are looking for someone to blame about our child obesity rate increasing in extreme amounts and our exercising rate decreasing, we should blame the guardians of the kids. To be more specific, if you have obese children, stop blaming them about their problem. Start to blame yourself. You are the cause to their problem by not teaching them that eating healthy is super important.

In the beginning of Chapter 2 of Fast Food Nation,Eric Schlosser recounts a visit to the McDonald’s headquarters in Oak Brook,Il where he is engulfed in the enormous amount of Mcdonald’s merchandise.The McStore is described as a store similar to Disney, Schlosser uses the word “Disneyesque”. From that point on the author begins to compare the establishment of the McDonald’s company with that of the Walt Disney company. Ray Kroc,predominant establisher of the McDonald’s corporation, is depicted as a great salesmen who targeted predominantly children;And portrayed working at his establishment as something greater than it possibly was-much like Walt Disney did. Later on in the Chapter Eric Schlosser goes on to explain that Ray reached out to

Kroc gave McDonald’s to people willing to allot great amount of time and effort in the McDonald’s name. His idea turned out to be affluent as many ideas were created because of this caring franchisees. The Filet-O-Fish (originally intended for Catholics during lent), Big Mac (in celebration to its fifth billion burger sold), Egg McMuffin (wanted to cater to breakfast lovers) ,Quarter Pounder, and McFlurry were all introduced by franchisees and all reaped prosperous benefits. In 1956 Kroc hired Harry Sonneborn, a former vice president of finances at ‘Tastee Freeze”. Harry quickly rose among the ranks at McDonald’s Corp. and even became the very first president and chief executive. A couple months later Sonneborn pitch the idea that McDonald’s hould own the buildings of the franchise and make franchisees pay rent. They even could evict franchisees if necessary for the first time. This revolutionized McDonald’s turning them into a semi-real estate institution forever changing urban land

More than an exposé of the fast-food industry, Chew on This is explicit about why kids need to be informed. The authors profile real teens whose lives have been affected by fast food. They talk to an eighteen-year-old boy who decides to have gastric bypass surgery; a twelve-year-old girl in Alaska who launched a "Stop the Pop" campaign to remove soda machines from her school; a teenage boy who helped unionize the McDonald's franchise where he worked — the first to do so — only to see the restaurant close shortly after; and two sisters living on a traditional ranch.

Carl N. Karcher was one of fast foods innovators. Carl was born in Ohio in the year 1917. After the eighth grade, he quit school in order to help his father with their farm. At the age of twenty, Carl's uncle offered him a job in his business named "Feed and Seed" store located in Anaheim, California. After thinking about it, Carl decided and then proceeded to move to California where he met his wife Margaret and then continued to start his own family. Carl and Margaret bought a hotdog cart; while Carl worked at a bakery, Margaret worked at the cart across from a factory. At this time, California's population was expanding more rapidly, as was industries such as automobile industries. Eventually, Carl opened a Drive-In BBQ restaurant. The economy post World War 2 provided him with an abundance of customers.

In the story it said “The key to a successful franchise: “uniformity” p. 5” which proves that most fast food restaurants use uniformity in order to be successful because in the book it also goes on to say ““We have found out…that we cannot trust some people who are nonconformists,” declared Ray Kroc, one of the founders of McDonald’s, angered by some of his franchisees.” This supports my quote because with uniformity it means that some things can’t be changed and need to stay consistent. In the book, it says that in order for a business to be successful, the individual must rely on the business, and I believe that this is a uniform for all restaurants, not just mcdonald's. Will find more evidence in the stories

Give two examples of the steps Ray Kroc took to build the franchise business that the McDonald brothers didn’t take.

Because McDonalds is such a known-worldwide corporation, you have to wonder what kind of man was brilliant enough to come up with the idea. Ray Kroc is the man behind the yellow arches. Ray Kroc was born in 1902 and was known for having various jobs until 1954 when he visited a San Bernardino, CA restaurant and was impressed by how effective and organized the operation of the restaurant was (Ray). He admired their “limited menu… which allowed them to focus on quality and quick service” (Ray). So in 1955, Kroc presented his idea of building McDonald’s restaurants across the country and founded McDonald’s System, Inc. (Ray). Kroc was very successful even from the beginning seeing that as of 1958, the 100 millionth burger had been sold by McDonald’s (Ray). Since then McDonalds has expanded considerably and has caused Americans to affiliate their yellow arches with hamburgers and quick

McDonald’s began as a barbeque, and the brothers strictly offered burgers, fries, and pop. Ray Kroc heard about McDonald’s one day and went to visit the restaurant. Kroc was surprised by their efficiency and the quality of the food. Kroc liked the fact that the brothers could focus on the quality of food, due to the limited menu items. Subsequently Kroc realized their success could amount to much more and shared his vision. Kroc told the McDonald brothers that McDonald’s could be a national business serving people across the country. (At this point, Kroc did not even think about being international). Dick and Mac were thrilled with what they heard, so in 1955 Kroc founded the McDonald’s Corporation and opened the first McDonald’s in Des Plaines, Illinois. By 1960 Kroc had bought exclusive rights to McDonald’s. In 1961, Kroc developed Hamburger University where new employees were trained on how to run a successful McDonald's. Kroc wanted to develop the most efficient methods to store, cook, and sell food, so he had a laboratory built at Hamburger University where students' test different ways to make McDonald's more productive. Hamburger University is still in use today in the search for ways to better McDonald’s. McDonald’s had their first sit-down restaurant in 1962, and then in 1975, McDonald’s had opened their first drive-thru restaurant in Arizona. The first drive-thru restaurant was

Kroc's idea of the way to develop McDonald's into a profit was to sell an operating service to partners. This revolutionary way of doing things, instead of just supplying franchisees with milk-shake formula and ice cream, is what led to

In 1955, a man by the name of Ray Kroc founded the McDonald’s Corporation. He bought the name rights from brothers Dick and Mac McDonald. Kroc took this small restaurant and turned it into one of the most well known companies in the world. By the end of 2008 Mcdonald’s had grown to 31967 locations in 118 countries. With 58 million customers a day worldwide its hard to not see a McDonalds ad around. ( James) People know that fast food is not good for the body but if it is fast, tastes good, and cheap people will buy it. Thats because in this day and age most people are employed and don 't usually have time to sit and eat a nice lunch, so instead they turn to fast food and with McDonalds continuously growing popularity that is what we think about first if we need food and fast.

McDonald’s has extremely strict rules when it comes to awarding franchises. First, it is very costly to open a new location or purchase an existing location, with the median startup cost being $300,000 (Kalnins & Lafontaine, 2004, p. 750). As well, the company does an extensive background check on a variety of issues including credit history, business management experience, and the acceptance of the contractual agreement that the company provides. Because of these strict rules and the large amount of capital needed to purchase a location, “rates for franchise applicants are 1% for McDonald's” (Norton, 1988, p. 204). This is an extremely low acceptance rate and is even lower than McDonald’s chief competitor, Burger King, who accepts 1.5% percent of applicants (Norton, 1988, p. 199). These low numbers are understandable in the context of the business and risk that is involved. Though the franchise purchaser must pay a large amount of money to gain the rights to the restaurant, they truly have nothing to lose besides money because they are simply running another company’s business model as well as using their trademarks and logos. McDonald’s on the other hand, has a great amount at stake because they place the well being of an entire restaurant into the caretaking of an individual who simply purchased the rights for the store. If the store does poorly or if there are issues with customer service, it reflects

In 1954 Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San