The Success Of The Multi Million Dollar Disney Corporation Essay

Disney movies have been the leading outlets for child education and social learning. Due to such power of influence controversies have been raised which include the following, but not limited to, gender roles and stereotypes, issues of independence, and misrepresentation. Many people argue that despite the morals and messages that occur within such films there are still underlying messages that deal with beauty standards and norms. However, others may argue that Disney is evolutionary and evolved the imagery of male/female standards. The controversy then becomes: are Disney films doing more harm than they are good? Due to certain themes brought on by such movies, it has left younger audiences with both positive and

In current society today, technology is advancing at a rapid rate and with so much exposure to the media it is difficult to control what is being seen by children. Disney is one of the largest and most successful companies in the film industry. From children 4 years old to adults and every age in between, Disney has found a way to create films that entertain all ages. The seemingly innocent content of Disney movies are enjoyed from a very young age; however, behind the colorful and lighthearted storylines of many Disney films lies many unreasonable social ideologies that children may be subconsciously becoming accustomed to. In her work, “Where Do the Mermaids Stand,” Laura Sells discusses the hidden messages in Disney’s The Little Mermaid. Sells explains how this movie expresses a hierarchy of gender and exaggerated femininity by demeaning the role of women in society. Susan Jeffords, author of “The Curse of Masculinity,” discusses similar ideologies in her article. This article looks at Disney’s Beauty and the Beast and focuses primarily the role of men and the how they perform to fit into this white male system by means of upholding hegemonic masculinity. The two articles “Where do the Mermaids stand” and “The curse of Masculinity,” bring to attention the reinforcement of the white male system, the racialization in the white male system, and the reinforcement of hegemonic masculinity in beloved childhood Disney movies.

Stephanie Hanes, a correspondent for The Christian Science Monitor, discusses in her article, “Little Girls or Little Women? The Disney Princess Effect,” how media can affect the way little girls think and behave later on in life. Hanes article acknowledges significant dilemmas parents and their daughters face while growing up in a hypersexualized society. Intentionally, Hanes uses logos and pathos to appeal to all types of readers. By relating to people, the author makes readers more likely to be responsive to the information given out in the article.

Media is a powerful agent in entertaining children. It also influences and teaches the youth of society the suitable and appropriate gender roles that they inevitably try to make sense of. The power of media is very influential especially in the minds of the youth. Disney movies target the youth and plant certain ideas and concepts about social culture into the vulnerable minds of children. Media uses gender to its advantage, just like Disney productions. Humorous caricatures reveal some harsh realities about the portrayal of Disney Princesses in many movies made by the Walt Disney Company. Disney mixes innocence with the ultimate form of fantasy to capture an audience. Predominantly, Disney helps highlight the gender roles by showing the

Walt Disney over the years has impacted the lives of millions of children with his animated films. His Disney movies have evolved in the last years and have moved from the traditional damsel in distress theme. Specifically, the classic movie Cinderella gives the wrong idea about what it is to be a woman for young girls. The movie portrays a young woman facing emotional, mental, and physical abuse by her evil stepmother and later falls in love with a charming prince. However, if viewers take a closer look, Disney’s anti feminist message is firmly emphasized. The story of Cinderella is sexist due to it’s lesson to girls that beauty and submission will award them a rich bachelor. This is seen through Cinderella’s submissive behavior, Prince

The Disney Corporation has had both positive and negative effects on American society. Disney has majorly affected both the youth and adults in America by way they interact with each other, what they expect from each other, and how parents bring up their youth in harsh and unrealistic expectations according to Disney. Disney has fostered a strong sense of imagination in the past, present and future youth of America. This sense of imagination is necessary to the development of children when it comes to success in life and self-confidence. The Disney Corporation knows how to work it’s audience for a profit and mastering that skill has allowed Disney to accumulated billions by advertising and selling fantasies to young children and their parents. It’s also these very ideas that influence what Americans believe our government and policies should be founded on. In “The Mouse That Roared” the author states “Education is never innocent, because it always presupposes a particular view of citizenship, culture, and society. And yet it is this very appeal to innocence, bleached of any semblance of politics, that has become a defining feature in Disney culture and pedagogy” (Giroux 31) This quote defines Disney at large. Disney has created the idea of ‘imagination’ in American society and perpetuates it in everything America does and influences everything America stands. In everyday American life, politics and business, The Disney Corporation has a hand in it.

Representation is significant to our personal development, and the lack of positive and non-stereotype confining female roles in movies has impacted how we view rape and define femininity . Disney movies have played a role in many childhoods since its first release of “Snow White and the Seven Dwarfs” in 1937, and the fact that Disney World is considered “The Happiest Place on Earth” demonstrates the influence that Disney has had on us for several generations, but many of Disney’s productions embraces stereotypes concerning femininity and condoning the idea of no consent. According to Emma Hatheway in the “Deconstruction of Disney Princesses: Perpetuation of Rape Culture”, the idea of women vulnerability and weakness is enforced through the princesses in “Snow White and the Seven Dwarfs” and “Sleeping Beauty”; a common theme found in these movies is the ideal woman, a damsel in distress, a woman that is frail and needs to be rescued by a man is the only type of woman that would live in the

perpetuated over the years throughout Disney’s movies. Disney is one of the largest media companies in the world. According to Forbes, the “net worth and market capitalization of Disney Company has been estimated as $103.96 billion in 2013” ("Walt Disney Company Net Worth - Celebrity Net Worth,”). From the premiere of the Steamboat Willie cartoons in 1928 Disney has transformed pop culture as we know it today. This paper is designed to look into four major issues gender identity, gender roles, ethnicity, social class throughout Disney’s Cinderella (1950) and Frozen (2013). I aim to show that in these films can be found a subtle manual for social norms, a supplier of dominant family values. I will assess certain sociological concepts that are represented in these films namely ‘The American Dream’, standardization, pseudo-individualism and the creation of false needs. As a society, the understanding of these issues are instrumental to our being since our identity is often distorted through long term norms, ideals and merits set forth through these animated films.

Walt Disney is extremely known for being a film producer and popular showman. He was very recognizing for being an innovator in animation and theme park design. Disney was a visionary in terms of cartoons. Disney views and visions came from his persistence for the future. Walt Disney strives upon building Disney’s to have core strengths in three areas of entertainment and recreation, motion pictures and videos. Walt created his first animated character, Mickey Mouse.

For decades now, Disney Corporation has been providing us with countless films made to delight and amuse children and adults alike. But not all Disney films seem particularly appropriate for their target audience. Many of these films portray violence, gender inequality, and skewed views of leadership roles that seem altogether inappropriate for impressionable young children. Better and more contemporary heroines need to be added to Disney’s wall of princesses in order to counteract years of sexism.

The Walt Disney Company started as a small entertainment company in 1923 (Disney.com, 2011). Since that time the company has used various strategies enabling them to grow into a global entertainment company.

As a child, I watched several Disney movies over and over, and as I have entered college and taken women’s studies classes, I began to start questioning the influences Disney movies may have on children. Without knowing it, we are constantly being sent messages in society, including television and movies, like Disney movies. Disney movies are often shown to children at a young age and almost always, results in children watching these movies over and over. Disney films have several underlying messages that are often unconscious, but exposing children to these messages can lead children making unconscious connections and form stereotypes constructed on the movies they are exposed to. The purpose of this paper is to discuss under what conditions (if any), children should be shown Disney movies. First, I will summarize main points and findings

Animation and cartoons are potent socializing agents for young children in the current era and children spend about thirty hours a week watching TV (Witt, 1999). Furthermore, cartoons and other shows are cultivating young children to understand the expectations associated with specific statuses. A status is a human created position in society (Ferrante 43). In addition, a role is “an expectation associate with a status” (Ferrante 52). The movie Cinderella is a cartoon motion picture created by Walt Disney in 1950. This movie displays traditional gender roles and sexism throughout the film. Though it may seem as a virtuous cartoon, this movie implements a patriarchal society where men are the only ones that are able to make decisions, subjects’

The Walt Disney Studio’s Diversity Mission Statement is “To create an inclusive environment that is open to all perspectives, allowing us to tell compelling stories in film, animation and music that visually and emotionally reflect our audience worldwide.” “The Walt Disney Studios maintains that the only existing boundaries are those of talent, ambition, imagination and innovation.” (Moore, 2007)

Cramped in a small Los Angeles office, Walt Disney drew a few larger than life cartoons. After Disney’s big hit Alice Comedies and cartoons of Mickey and the gang, he moved his office to Burbank, California. There, Walt and his brother, Roy, came up with their most famous movies such as Cinderella, Snow White, and Alice in Wonderland. Now with two American amusement parks, three international parks, multiple cruise lines, multiple resorts, over five hundred films, and over thirty academy award, it’s hard to not heard of Disney. Every boy or girl has at least seen or heard of Disney movies. It’s such a big part of society today that it becomes influential in a kid’s childhood. This project will look at the underlying effect of the Disney princess phenomenon and how it shapes a young girls’ perspective of herself and how she’s “supposed” to be.