The Success Of Yum, Pizza Hut, And Taco Bell

3306 WordsMar 29, 201514 Pages
Introduction Yum! Brands is an American fast food corporation, which a fortune of 500 corporation. Yum operates the other three parts of brand: KFC, Pizza Hut, and Taco Bell. It located in Louisville, Kentucky, and it is the largest fast food enterprise in the system units of about 41,000 restaurants around the world. The gross profit in 2014 of Yum! Brands are more than $15 billion. As Yum! Brands play an important role in global markets, and it also has positively market improvement in China. This report is an analysis to figure out the success of Yum! Brand. General “Yum! Brand was created on May 30, 1997, as Tricon Global Restaurants, Inc., an independent company resulting from the spin-out of PepsiCo 's former fast food division. In January 2011, Yum! announced its intentions to divest itself of its Long John Silver 's and A&W brands to focus on its core brands of KFC, Pizza Hut and Taco Bell. For the decade leading up to the company 's announcement, major growth had relied on international expansion”. http://en.wikipedia.org/wiki/Yum!_Brands In May 2011, Yum! Brand agreed to purchase the Chinese hot pot chain Little Sheep. The deal spent more than four months to determine to enter Chinese market or not. By the end of the year, KFC has nearly 3,500 restaurants in 700 city and township China; Pizza Hut has more than 560 happiness restaurants in more than 130 City. The total number of employees is more than 370,000. KFC KFC is a monopoly of the original fired
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