The Success Story Of Steve Jobs With Apple Phones

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Apple Computer paradoxically exists as both one of America’s greatest successes and one of its greatest failures to achieve potential. It ignited the personal computer industry in the 1970’s (1), bringing such behemoths as IBM and Digital Equipment almost to their knees. At the same time, Apple is an example of opportunities lost. It represents a fascinating microcosm of American business as it continues to utilize its strengths while reinventing itself.

Competitors can be identified as companies that offer similar products or services to the same customers at similar prices. These can be either direct or indirect competitors. As a corporation such as Nokia, they too have many competitors. Some of their direct competitors are Apple and also Samsung. Their indirect competitors would be home based phones that hook up to the main telephone line, the company Telstra is one of the corporations that provide this kind of service to consumers. To be a successful corporation, the knowledge of your competitors will take you far. Knowing all of the corporations POP, POD and also their assets and capabilities will benefit any corporation in so they will use the useful information to better their own corporation.

Apple CEO Steve Jobs alluded to the price a customer may have to pay to own an iPhone when he said that the steep and sudden price change was simply part of “life in the technology lane.” What did he mean? Beyond the simple exchange of money, what else might the price of such a product include?

By selling 8.8 million handsets in the first quarter of 2010, the Apple iPhone has become the most widely sold mobile phone in the US. Read on to peep into the history of this fast selling device.

According to the Fortune 500 they are number one in innovation. They specialize in finding out what people want in a computer and then give it to them. Apple Inc. is the name and would be a great long term investment in the stock market because the company is really innovative with products like the iPod, iMac, MACBOOK, iTunes, iPhone and their newest product the iPad. Apple is number six in company financial soundness and will be around for years to come. (money.cnn.com)

This essay will be a report on the technology corporation: Apple, famously founded in Cupertino in April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Their innovative structuring of technological devices to make them both sleek and accessible has seen the once struggling business make a meteoric rise in popularity, and subsequently, equity. Products like the iPhone, iPod and MacBook have turned Apple into a household name and made them ever-present in the western world- with a vast range of products and thorough advertising campaigns: they truly are a franchise that refuses to be ignored. Despite their impressive rise to success: over the course of 40 years, the company have been no stranger to controversy and malfunction. This essay is a PESTLE analysis of Apple and will discuss them from an array of different standpoints: politically, economically, socially, technologically and ethically. The essay will display itself as an accumulation of research by referencing information from several different sources across all of the aforementioned topics.

The technological era has provided society with mobile technologies allowing people to access a range of news, media and other forms of web interaction on the go. Apple Inc. is a firm that produces numerous styles of technological devices and is arguably one of the most successful firms ever in this specific market. With such high global demand for the products, Apple Inc. continually creates high-end devices. However with a firm as successful as Apple Inc. It causes one to question how Apple grew to be as popular as it is today. One of the significant answers to this question is Advertising. In many modern day television programs and movies, the characters use apple products. The idea of this is a term called product placement, Prior to

Apple was unable to maintain any strategy over this period since every CEO inconsistently changed the business model and strategy of Apple. Apple’s most important resources and capabilities are Steve Jobs, and the integrated system of hardware and software that the firm has developed and successfully marketed to derive value. Steve brought Apple back to tremendous success following a decline in relevance and heads the continued creation of billions of dollars of value. While Apple’s designers, programmers, and engineers each represent key resources, the ability of the firm to exploit their abilities to create their entire software/hardware ecosystem is the firm’s key capability.

This research paper will seek to describe Apple’s rise from an obscure computer company to the World leader in electronic devices. A brief introduction describes Apple from the start to its enviable present day status as one of the most valuable companies in the World. Apple’s expansion from America to other Continents will be discussed in the introduction.

Apple Inc. (Apple) was incorporated on April 1, 1976, by two college dropouts Steve Jobs, and Steve Wosniak, and Ronald Wayne. During the time when Wozniak had built boxes that allowed them to make free long-distance phone calls and were able to sell over 100 units. Wayne much older than Jobs and Wosniak had money, business knowledge, and concept. Although, rarely mentioned in affiliation with Apple, Wayne was as involved as both Jobs and Wozniak. In fact, Jobs liked Wayne’s knack for disentangling quarrels. Jobs offered Wayne 10% of the company stock to serve as the determining vote in the event that Jobs and Wosniak ever had a conflict. Wayne accepted but changed his mind 12 days later and sold for a couple hundred dollars a holding that would be worth more than $62 billion today. Wayne was accredited with designing the company 's first logo, wrote the Apple 1 computer user 's manual and drafted the company 's original partnership agreement. Wayne leaves the partnership in June 1976. As stated in the Washington Post; ‘he continued to assist them with the logo and the cabinet design and various other things, because I wanted to help in any way I could before he and Apple parted ways.’ [Washington Post, 2016] Wayne is also responsible for the creation of the iPhone, iPad or iMac.

Many years ago people will think apple is a fruit. Nowadays, when people talking about Apple, we will think they are talking about Apple products. Apple Inc. is a famous company in creating new products and launching innovative technology. It leads the word to a new technology on many kinds of electronic products, and creates many kinds of products such as cell phone, portable computer, table computer, media player, and monitor. Apple during many times leadership change, they found their market position finally. Steve Jobs’s uses great business strategy lead the Apple Company to accomplish their innovative products launched. I-phone and I-pod create a remarkable successful, sales related to iPhone and the iPod represented

Once solely regarded as a common handheld fruit, two unlikely visionaries changed the meaning of “Apple” forever. The corporate conglomerate that now manufactures and sells various electronic products such as computers, cell phones, tablets, music players, and computer accessories was once merely an idea two college dropouts had dreamt in their own garage. Apple stock currently trades at $544.45 (as of February 14th, 2014), with a net worth estimated at over $500 billion (Forbes) 4. Who started the company, how did they come about starting it, who were the main

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Apple is a computer based company who are well known for their innovation, Steve Jobs and Steve Wozniak released the Apple 1 in 1976 (Mary Bellis) this was their first invention, this computer was the first single circuit board and it was just the beginning. They have now sold 365 million digital devices in the last 5 years and averaging $4 billion in monthly profit according to Business time. So the question becomes what has given apple this position of strength and the answer is there fantastic innovation, so what has caused their ability to churn out high quality amount innovation.