The Supremes Role In Popular Music During The 1960's

The Detroit race riot of 1967 was one the most destructive and violent riots of the 159 race riots that occurred during the “Long Hot Summer.” For five straight days civilians fought the police, resulting in 43 deaths, 1,189 injuries, 7,200 arrests, and over 2,500 lootings. Fifty years later there are still visible results of the riot, and the event remains a source of reflection for Detroit citizens. Asides from the building damage and violence, the riots affected various aspects of Detroit's culture, including the Motown enterprise, which was producing chart-topping music that influenced listeners across the globe. As a genre of music that was known as “The Sound of Young America” in the 1960s, studying the Motown sound before and after the riots can provide insight into Detroit citizens’ mindset.

Lastly there was the genre Motown which hit its peak of popularity in the 1960s. It brought a new rhythm called the “back beat” that was enjoyed because it was easy to dance to. Berry Gordy Jr. started the Motown Company in 1962 and brought up artists like Smokey Robinson and the Miracles, Little Stevie Wonder, The Jackson Five, and Diana Ross and the Supremes (Holland 109). All of these artists are well known and still listened to today.

The rise of Soul music was a product of the particular environment of that time in which the musicians who created it lived, a period much paralleled with the Civil Rights Movement (CRM) and Black Power Movement (BPM) (Maultsby, 1983, 54). The objective of this research was to examine any existence of political and social messages delivered in Soul music around the civil rights movement era in America, which would lead to a better understanding of the role of Soul music having served in the process of political and social changes in the country.

Motown took the world over by surprise. The vivid and new sounds from Motown artists made screaming dedicated fans all over the world. With the addicted fans, Motown artists raised the bad and opened the eyes of those who thought African Americans would never amount to anything. Although there still happened to be racism, and prejudice, African Americans managed to become recognized and well known for their abilities. Not only were the Motown artists extraordinary talented, but they also were unbelievably strong and persistent for going against all those people out there who discriminated on them. They took the criticisms continued and went on with what they loved to do. One of the most famous groups during the

Berry Gordy Jr. started Motown Records in January of 1959 with only an $800 loan from his family and a passion for music. Within a few years of opening Motown Records, what started as a small Detroit record studio, they were selling more singles and releasing more hits than any other recording company. Motown became a cultural icon changing the way music was. Berry Gordy Jr. was known as the most successful African-American owned and operated record company which gave African-American artists a chance to record and sell their music. The embrace of Motown’s artists and recordings by the entire listening audience helped control racial barriers that had plagued the country since its establishment. In its classic era, the eventful music scene of the 1960s, Motown’s artists were among the most popular, establishing a standard of excellence and sophistication that has never been exceeded.

I watched a video from the 50th anniversary presentations. The video I watched was about Rock and Roll, Segregation, and The British Invasion of 1964. It was lectured by Dr. Christy Talbott, and she first talked about the pre rock and roll period. The term Rock and Roll came from a song from the year 1938, that stated “My baby rock and rolls me all night.” Rock and Roll or also known as American Rock, was changed completely after the British Invasion came in 1964. The invasion turned Rock and Roll into what is known today as Rock, it made a change for the good. Musicians in the pre Rock and Roll era, sang about current events similar as we do today. The events they sang about was Segregation, North Vs. South inferiority and the wars that were happening at the time World War 2, Korean War and Vietnam War. THe artists of this time consisted of The Everly Brothers, Buddy Holly, Jerry Lee Lewis, Ritchie Valens and the most famous of them all Elvis Presley. Elvis Presley’s music was called “White man with an African American feel.” In 1959 Motown records in Detroit, Michigan hired an all black group called “The Temptations.” Their song “My Girl” hit number one on the billboards in 1964. The man that hired them was Berry Gordy Jr. Berry Gordy Jr also hired all black women groups as well, but unlike the all black male groups he dressed the women groups as white folk.

Motown was established by Berry Gordy Jr. in the later winter of 1959. Then about 3 to 4 years later Motown Records,”was selling more singles and releasing more hits than any other record company.” (Classic Motown) Motown then soon became known as a central icon for many artists and just ordinary people. Motown had such a different and new sound that the people loved it and they wanted more. The love for this music has not gone away. People still listen and talk about the Motown sound and how it changed the way we looked at music. Motown created such fascinating sounds that would make you want to get up and dance. They would put soul, pop, and rock into everything they did. The best thing about Motown was that the artists and the bands and the recording people loved what they did they loved to sing dance play the instruments. This is what made them so successful that they did not have to try hard to love what they did.

Women’s music came from radical, grassroots origins in the 1970s thanks to contributions by brave women, mostly lesbians (Mosbacher, 2002). These women used non-violent, peaceful force to forge their own way into the music industry. It was a peaceful yet political revolution of togetherness and liberation. It brought together women of different backgrounds who produced easy-listening, mellow harmonies played with lyrics filled with tumultuous

In the 1920’s, blues was a very popular and dominating genre in the music industry. Generally, the blues was sung by African American women because according to the book entitled, “Blues Legacies and Black Feminism” by Angela Davis, “…The most widely heard individual purveyors of the blues—were women.” (Davis 4) The blues delivers certain emotions such as sadness, loneliness, love, sex, and feelings about the certain circumstances the artist may be going through at the time. Two women who dominate this style of music are Gertrude “Ma” Rainey and Bessie Smith. As stated by “Gay & Lesbian Biography”, “The careers of Rainey and Smith are closely interwoven.” Ma Rainey is a woman who is admired for both her amazing vocals and her ability to entertain. Bessie Smith is a woman who started off as a background dancer for her peer Ma Rainey, but then went on to emulate her by outdoing her success. Both women are very talented musicians who can not only sing and entertain, but they also create an impact as two of the most influential feminists during the 1920’s who helped shape the blues into what it is today.

This paper will be an updated version of my last paper which talked about a portion of Barry Gordy's background, Diana Ross and the Supremes, the Four Tops, Smokey Robinson and the Miracles, the Temptations and their start at Motown. How Motown was the first American music label owned by an African-American, the first music label to successfully market black artists to white mainstream audiences. How Motown was responsible for discovering, mentoring, and perfecting a lot of American popular music's most influential and successful artists and the best albums and artists and what new artists have entered Motown.

In the 1960's, America was ready for a change. Black rhythm and blues known as Motown became popular. Bob

One of the most influential groups of the 20th Century—the Beatles revolutionized rock and roll into what we know it as today. Not only were they great musicians, they wrote and composed each of their songs. The band proved to be popular and exciting causing mass hysteria at each of their public performances. The “Fab Four’s” talent was so great that the phenomenon was termed “Beatlemania” in Britain and eventually erupted in the United States being called the British Invasion of the Beatles (Britannica Online, 2005).

On February 9, 1964, Over 45% of America (roughly 73 million people) watched the Beatles’ debut US performance on the Ed Sullivan show. By the next morning, they had become the next big thing in America. Celebrities and schoolchildren alike were wearing Beatles wigs so that they could imitate their new favorite musical act. They had brought a cheeky sense of humor, long recognizable hair, and a new upbeat pop sound that appealed to the general public. By April 6, they owned the top five hits on the billboard hot 100 list. At one point, the Beatles sang 14 of the Billboard top 100 songs in the country. On the Billboard top selling albums list, they owned the top two albums on the billboard charts at the same time. They won two Grammy’s for 1964: one for best new artist and one for best group performance. They toured in Britain, Australia, and a blockbuster North American tour. Women wanted them and men wanted to be like them. Their fame was completely unrivaled. And that was their success simply in the sphere of music. (Kaplan, 2004).

The broadcasting and recording industries did not solely represent the conquering racial assumptions of the 1950's, they internalized them and helped to continue them. Racial conventions permeated the organization and structure of the music industry at every level. The very existence

Establishment of Motown in April 1960, granted opportunities to young African-American singers or a platform to reach vast audiences, were in the past were subjugated. Motown provided various church gospel singers like Sam Cooke, Stevie Wonder, Marvin Gaye and others to showcase their talents. Writes Ricky Vincent: “The music followed the people, as both matured and grew to new levels of independence and meaning”. (Vincent, 3) Sam Cooke’s brilliant “Change is going to come”, “Keep on pushing” and Stevie Wonders “Heaven Help us All”, are some of the great example of popular black music. The song’s depicted decade’s long struggles and racial brutality faced by blacks, and challenge society to change the status quo. Vincent Writes “Music that went beyond the personal issues, dealt with higher forces and spoke of the society.”(Vincent, 4)