The Survey And E Survey

In survey design and administration, there are various approaches, which can be utilized to assess validity and reliability of a survey instrument. These approaches are used to make certain that the survey instrument accurately captures the data that is need as well as provides reliable results of over time (Phillips, Phillips, Aaron, 2013). To assess, the validity and reliability of a survey instrument, researchers conduct a review of validity and reliability during survey pilot testing (Phillips et al., 2013).

Brand equity is an important key to produce customer loyalty. It is a powerful factor in winning market share. It helps an organization or a brand to grow and defend market share. A brand with strong and positive image and productivity has the ability in driving stable customer loyalty. Customer loyalty is the combination of consistently positive consumption experience, perceived value of experience and also physical satisfaction towards products and services. Consumers always have a positive view on the brand they are supporting the most. Customer is a major key for a brand to success, therefore

Looking at survey polls, there are various ways we can detect if we should trust these surveys or not. These surveys are portrayed as inductive arguments which mean that the person conducting the surveys is looking to validate his argument, or provide that there is a guarantee of truth in the conclusion. The website conducting the surveys is also trying to prove that their assumptions are correct. However, we cannot simply just believe the data that these polls provide, there has to be something that makes them weak or strong. Taking into consideration the amount of people surveyed, we can determine if a poll is able to represent the target population. Since a survey is an inductive generalization, a sample is taken from the target population

Customer’s belief of anything is shaped by many uncontrollable factors which can include previous experience with other companies whether if it was the advertisement they watched, how they got their service and many other factors. We could say that customer expectation can be built on considerations, even including their own purchases and other people’s opinions, and the most important which is the word of mouth communication (Zeithaml and Gronroos, 1988)

Primarily the loyalty is based on perception, not tangible evidence. Here we can see how important brand equity and positioning can be to a product that is otherwise probably on par with many of its competitors, but the message conveyed by the brand is quite different.

It has been identified from the earlier researches that brand credibility and endorsers credibility share common fundamentals positively contributing to the brand equity such as trust worthiness and expertise, brand equity is based upon overall satisfaction of the consumer with the brand’s services and perceived quality, most of the prior studies are conducted on the telecom sector and on other fast moving consumer good items and are of quantitative nature. Banking sector is the best example of relation based service providers. Less work has been done in Pakistani market in the retail banking sector with respect to the impact of endorser’s credibility along with the brand credibility. Habib Bank Limited is one of the most credible and well

It has been acknowledge (Romaniuk & Sharp 2004) that Brand salience can be defined as the propensity of the brand to be thought of by buyers when they are in a buying situations. A brand awareness strategy depends on how well known the brand is, Brand Salience is forming image to refresh their memory about the brands that can linked to consumer mind as well as the quantity and quality of the cue to brand links (Olson & Peter 2005), it is very important that consumer can connect to their mind as many cues as possible . The level of consumers’ brand awareness necessary to induce purchase varies depending on how and where they make their purchase decision for that product category or form. The brand attitude is focus on evaluating the brand, according to Schiffman and Kanuk (2007) “attitudes are relevant to purchase behavior are formed as a result of direct experience with the product, word-of-mouth information acquired from others, or exposure to mass-media advertising, the internet, and various forms of direct marketing”

Regarding the issue of consumer behaviour, organisations could improve their perceived quality of their brands (Keller 2001) whilst adjusting their marketing strategies to enhance the brand image (Simmons 2007)

Questionnaires, are cost effective and cover a large geographical area with the facility of the interviewee being able to fill them out at their own convenience when sent online. Questionnaires are used as an instrument for collecting survey material, providing structured often numerical data being able to be administered without the presence of the researcher (Wilson and McLean, 1994). A questionnaire is simply a ‘tool’ for collecting and recording information about a particular issue of interest. It is mainly made up of a list of questions, Questionnaires should always have a definite purpose that is related to the objectives of the research, and it needs to be clear from the outset how the findings will be used. Respondents also need to be made aware of the purpose of the research wherever possible, and should be told how and when they will receive feedback on the findings.

Customers will remain loyal based on the innovation and quality of the product. The distribution and advertising of the brand was also further investigated as well as consumer confidence.

Further, Guido et al., suggested consumers could be influence to purchase the product being advertised as a result of the endorsers’ perceive credibility.

The research carried on both quantitative approach and qualitative approach. It began with quantitative approach—questionnaire. Bryman and Bell (2003) asserted that mail or postal questionnaires are most popular forms of questionnaires. Another form—self-completion questionnaire was also common because of the overlap with postal questionnaire to some extent.

Within the context of evaluating marketing opportunities, brand value relates to the intangible aspects of a company that act as a major source of competitive advantage and benefit for both consumers and sellers. For example, a strong brand value allows for a faster purchase decision process for consumers as information can be gathered quickly, and alternatives will often not be considered with equal weighting. Healy confirms this stating that “Good brands create shortcuts in product choice” (p. 136).

Perceived value is depended on extrinsic and intrinsic characteristic directly as two journals that studied on the effects of extrinsic perceived cues consumer perception of quality, sacrifice and value (R. Kenneth Teas, and Sanjeev Agarwal 2000). Cross- National applicability of a perceived quality model (Sanjeev Agarwal and R. Kenneth Teas 2002) explained extrinsic attribute as Brand Name and store Name. The two characteristic are positively direct to perceived value. The redemption effort is likely to have a negative influence on perceptions of the value (Jeanne Lauren Munger; Dhruv Grewal 2001), perceived quality, value perception, price acceptability are positively associate purchase intentions. (Sanjeev Agarwal and R. Kenneth Teas 2004) investigation the generalizability of a model that predicts consumers’ perception of value based upon extrinsic cues – such as brand name, price, retailer reputation, location and country of origin – and their perceptions of quality, sacrifice, and

For brands to remain in today’s market place, they need to offer a more competitive added value in their products to cope with this shift of power from the brand to the consumer. (Toffler, 1980)