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The Suv Automobile Market From 2000-2016

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This coursework is going to focus on Chinese SUV automobile market from 2000-2016 as the SUV segment has been one of the most active consumer markets. In fact, passenger-vehicle sales rose by 19% to 1.7 million units in China in 2016 and sport utility vehicles and multipurpose vehicles climbed 9.5 percent to 10.8 million units in the January-June period, according to the China Passenger Car Association (Bloomberg News, 2016). More recently, the abolition of one-child policy has brought about increasing demand for more spacious vehicles, which provided a tailwind for sales of mid-sized SUVs (ibid). As Leggett (2016) reports, SUV sales in China surged by 40% as the segment gained a tremendous share of the overall passenger vehicle market—38.8%. Its popularity can be attributed to SUV’s unique features and characteristics which include: high ground clearance, high centre of gravity, high H-point, and boxy body design (marketsandmarkets.com, 2015); also, SUVs provide a safer environment for occupants and drivers due to the higher vehicle mass, less absorbed energy and resulting instructions in a crash, as officially tested (Margaritis et al, 2015). This coursework is divided into three main parts including demand and supply sides of the Chinese SUV market respectively and Chinese central government’s role in it. Demand Side of Chinese SUV Market Four factors affecting consumers’ demand are analysed in this section, including price, income, advertising and marketing, and

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