This coursework is going to focus on Chinese SUV automobile market from 2000-2016 as the SUV segment has been one of the most active consumer markets. In fact, passenger-vehicle sales rose by 19% to 1.7 million units in China in 2016 and sport utility vehicles and multipurpose vehicles climbed 9.5 percent to 10.8 million units in the January-June period, according to the China Passenger Car Association (Bloomberg News, 2016). More recently, the abolition of one-child policy has brought about increasing demand for more spacious vehicles, which provided a tailwind for sales of mid-sized SUVs (ibid). As Leggett (2016) reports, SUV sales in China surged by 40% as the segment gained a tremendous share of the overall passenger vehicle market—38.8%. Its popularity can be attributed to SUV’s unique features and characteristics which include: high ground clearance, high centre of gravity, high H-point, and boxy body design (marketsandmarkets.com, 2015); also, SUVs provide a safer environment for occupants and drivers due to the higher vehicle mass, less absorbed energy and resulting instructions in a crash, as officially tested (Margaritis et al, 2015). This coursework is divided into three main parts including demand and supply sides of the Chinese SUV market respectively and Chinese central government’s role in it. Demand Side of Chinese SUV Market Four factors affecting consumers’ demand are analysed in this section, including price, income, advertising and marketing, and
The demand which will depend on the income and expectations of the consumers on the product. The taste or preferences of the consumers will be based upon the features and quality of the product.
For most people, the recreational vehicle (RV) industry is a large subject to wrap their heads around due to the rather vast array of products associated with the term “recreational vehicle”. When conducting web searches for information regarding the recreational vehicle industry I found it a little bit overwhelming in that it contained everything from a Ski Doo Grand Touring luxury snow machine to a 27’ Peterbilt 379X with a custom 53’ Elite tri-axle car hauler/conversion apartment sleeper. To narrow, and better define, this industry the definition of recreational vehicle will be a motorized or towable vehicle that incorporates living spaces and home-like amenities.
The Chinese government has implement a programme to promote the purchase of electric vehicles (Dunne, 2017). The
Kimberly Amadeo from about.com confirms for us that, “In economics, there are five determinants for individual demand” (Amadeo, K. n.d.). As demonstrated in our module reference materials these determinants are labeled as: income, price of related goods, population, tastes, and consumer price expectations. For the purpose of this essay, in brief I will elaborate upon tastes and income. As, I surmise these are two major factors that could effect change in the demand of the GNC product, let’s first content with the factor of tastes.
* Customer demand: Rather than basing on history and forecast sale of its products, the company should pay more attention in analyzing some uncontrollable factors such as inflation, recession, and currency exchange rate which may affect customers’ buying behavior.
For the better part of nearly 2 decades leading up to 2007 the automotive market was dominated by light trucks and suv’s. US auto makers were able to make very high profit margins off of these vehicles due to their price point while they could hardly break even on compact cars so the industry put very high focus on making them, causing them to become cheaper and sales to skyrocket. The general public ate it right up with low asking prices, loads of room, and perceived safety. Sales were at an all time high for entering the new millennium, surpassing minivan sales by 1994. It seemed like nothing could stop SUV’s from selling like hot cakes, that was until 2008.
10 pts increase demand by doing what ?: Make people want it more. Marketing or advertising .
When analyzing a consumer’s demand for a product, one must consider the limitations such as income, budget, preferences, substitute products, and the price of products. External factors can also influence a hunter’s demand for a product, which will be discussed later.
To have the ability to answer the research question, data from the above section of retailers was gathered. The purpose of the investigation is to examine IGA, Harris Farm, Mario’s Market, Woolworths and Coles selling the products which can be found in the market and gathering the price to each corresponding good.
The result different configured trucks and SUV for different marketing segmentation depending on the target marketing segmentation. This is why, truck dealerships sales certain types of vehicles depending on their competitive
The economical drive theories this research project will investigate are that of Kotler, Bowen and Makens (2006) and the consumer decision process. Looking in detail the 5 different steps required in order to analyse a consumers spending behaviour and what influences them. The other part of this project is to look into the social influences and the theory provided by Schiffman and Kanuk (2007), which investigates different factors which influence a variety of decision processes.
Moreover, we have segmented each of four types in order to analyze which one would need more of our product. For this reason, we researched about each four categories to determine the demand for each type. To illustrate, this (the) table represents who will buy more demand, five is the highest demand and one is no demand.
With more and more countries taking part in the international trade, the world’s market is expanding in a rapid pace. How to make use of the enlarging market and remain competitive become urgent for those participants. Market diversification is a good way to take full advantage of the resource and improve the efficiency by enlarging the business scope. In addition, it can also ease the pressure of competition and reduce the cost. The report mainly discuss that Australian Holden may enter Chinese market and chooses Shanghai as the target market. The report firstly analyzes the Australian and Chinese market and briefly
SUV and Crossover vehicles are starting to take over the US car market. 2016 is the year of the SUV and pickup truck. Each month the car sales share of the market slips a bit (NPR, 2016). This means that sales of your average car are starting to slip. If you pay attention while driving down the road you may notice this. I believe there are several reasons why this is starting to be the case. SUVs and Crossover vehicles sit higher than an average commuter or luxury car. They tend to have more space inside for passengers and cargo. They are starting to rival the fuel economy of cars. Four wheel drive is a feature available to all of them.
SUV’s have become the center of a large controversy in the last couple of years. Many studies have been conducted on the relation to the economy and the popularity of the SUV. The sport utility vehicle not only affects the economy with its gas-guzzling capabilities during a time of war, but with the safety questions that have continued to arise.