The Swatch Group Essay examples

Today, Louis Vuitton is one of the most recognizable and powerful brands in the world with more than 300 stores in 44 countries around the world and 2,7 billion of $ of turnover in 2008.

Watches aren’t even being used as a symbol of telling time, it is simply fashion statement. Being able to fully customize your watch to fit your needs and style is one example of that. You can have different watch bands, leather, steal, rubber, and other materials, putting diamonds on the crown or face of the watch, or even completely blacking the watch out, black face, black case, black band, all to fit one’s personal style and preference. The ability to do all these things with a watch shows that it is a status symbol and most of all a fashion symbol which it always has been and always will

So, the world's leading cosmetics company L’Oreal buying two local cosmetics firms for a share of China's vanity cash. One is Mininurse and another is Yue Sai. These are two competitive company is Chinese market as both of them are in the list of China’s top 10 cosmetics brands in 2002. Mininurse is one of the brands belong to Shenzhen Raystar Cosmetics Company. It set up by Li Zhida in 1989. Another company is called Yue-Sai Kan Cosmetics Ltd which founded in 1992. After the two acquisitions, L’Oreal group had 14 different brands in China in 2004. In order to manage these brands, L’Oreal set up a differential products and brands strategy to each brands. They called it “Pyramid Brand Structure”. There are four level of the pyramid included Luxury Products, Professional Products, Active Cosmetics and Consumer Products. This pyramid could ensure the marketing positioning for the 14 brands owned by L’Oreal.

The organizational culture of Bremont, is influenced by the communications. Communications in this case, influence Bremont, through the events that have happened in both of the brothers lives, and a love for aviation to inspire the interest of making luxury wrist watches. The brothers since had a career, in restoring vintage aircraft. They were inspired, by their father’s passion of engineering and watches. These things all tied together, and the fact that the wristwatch was invented for pilots, influence the culture and background for Bremont, making wristwatches, also with airplane parts. What could be taken from this is that, aviation had influence the behavior of this business to start making wristwatches, particularly those watches made with certain airplane parts.

One of the primary change in strategies would require pruning Omega’s product lines to make it more coherent and to eliminate any potential intra-firm competition. Typically, the lower end models need to be pruned so that it could be positioned as a more effective Luxurious Brand to compete directly against other Luxury Brand watches. The prevention of any overlapping with sub-brands will ensure that there is no potential risk to the dilution of brand image as well as reduce the risk of cannibalization of the current product lines. This will also help in uplifting the overall brand image of the Omega brand by withdrawing a number of Omega’s low-priced models thereby boosting the band profitability which will ensure that there is enough opportunity for the improvement on brand margins - a key factor in reducing the price differences with Rolex. Another underlying argument is that this process will enable the exclusivity

Movado, a company established in 1881 by Achille Ditesheiem, has become one of the top luxury watch brands in the world today. Movado has always continually been innovating in all aspects. Movado 's historical success gives a strong background financially, technologically, and strategically. An analysis of the brand, the history, the present, jobs of high managers, customer responses, and incites. Will be presented with through details and examples. After the analysis, we expect to understand how the hierarchy of Movado created the one of the largest names in the watch making industry, the struggles faced by the company and what it takes to strategically plan such a big brand. Along with that we want to learn why Movado is able to attract

Nike holds roughly 14% of the global sporting goods market and is one of the

A "swatch" strategy of low-cost market entry was the wrong choice. In the case study much is said about how Schindler 's CEO was fascinated with the success of low-end, mass produced Swatch watches -- a 90 's phenomenon -- more than one General Manager of Manufacturing Operations strove to emulate this low-end production strategy.

Rolex and Patek Philippe are part of the jewelry and watches market – watches consist of 20.8% of the jewelry

Middle class is booming worldwide and with prosperity comes consumers ' desire to show that they are doing well, therefore super brands like Danish Pandora and British Signet also called “category killers”, has stormed the global jewellery market where there is money to fight for. Pandora competes in affordable luxury segment, which in 2009 totalled 83 billion USD, equivalent to approx. 57% of the total market for fine jewellery. Affordable luxury still gives consumers the feel of stardust.

Ans. The four companies shown given in the case have very different business models. Inditex owned much of the production and most of its stores. Inditex is thus a vertically integrated company. This gave Inditex a competitive advantage, which is quick response to the market requirements. On the other hand, The Gap and H&M have a different business model. They owned most of the stores, but outsourced all the production. And Benetton had a third business model. It invested heavily in the production, but licensees ran its stores.

Rolex, the esteemed timepiece manufacturer, known globally as a statement of success, quality, and prestige, is regarded in the watch market as part of the highest tier of timepieces. The Swiss watch company was founded in 1905 by Hans Wilsdorf and his brother-in-law William Davis in London, with the vision of making quality timepieces more popular. They chose Rolex as the name because they believed that the sound a watch made while being wound sounded like the word while also being short enough to fit on any size watch. In 1914, Kew Observatory awarded a Rolex watch a Class A precision certificate, a distinction normally granted exclusively to marine chronometers. The company spent 14 years in London and then Wilsdorf moved the

This paper will discuss the positioning and success of Hublot watches in achieving the luxury watch worldwide. In order to make a good analysis, a lot of information has been gathered through the official website as well as the advertisement on TV. These information is also combined with the knowledge of marketing mix and positioning acquired earlier in the course. The main concepts mentioned have been sourced from Brassington F. And Pettitt S.(2007). Discussion will focus on the usage of the four element of marketing mix---product, price, place and promotion.

Kate Spade owns a jewelry group, and had owned Juicy Couture and Lucky Brand; achieved industry-leading growth in 2013; focused on having additional product category licenses, and international expansion

Those strategies helped Swatch lead this market in the watch industry, selling 26 million swatches in 1992 and reversing SMH’s fortunes. Despite its success, there are some concerns whether the success of the Swatch would continue. Still, the world watch market was highly fragmented except Citizen, Seiko, and SMH. There were numerous watch competitors in Switzerland, Asia, and Unite states. The market share of Swatch was still relatively low in the single digits due to