The Swot Analysis Of Waitrose

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The PESTEL Analysis of Waitrose

Waitrose is a chain of super-markets in United Kingdom focused on the grocery business. The organization as of 2010 had 228 retail branches only in UK making it the 6th largest retailer with a market share of 4.3% in UK (Corporate Watch, 2012). The grocery business is a major contributor to the food industry and forms the core of the retailing venture attracting many market players in UK such as Tesco, Iceland, Somerfield, Sainsbury’s, and ASDA. This has led to intense competition compelling Waitrose to embrace a differentiation strategy of aiming at the so called upper class which prefers quality and fresh produce (NY, 2012). This has made the organization to have a good
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Additionally, the Department of the Environment, Transport, and Regions affirms that the government firmly remains to be dedicated to the Planning Policy Guidance objective of enhancing and sustaining viability and vitality of prevailing of local centers, districts, towns, and cities in regard to the retailing business (Gov UK, 2013). Due to this, Waitrose has been operating in permissible vicinities or localities by the government. Also the Supply of Groceries from Multiple Stores in the United Kingdom reports that leading supermarket chains as far as grocery business is concerned should not form cartels to keep prices high (NY, 2012). Thus, Waitrose has been charging affordable prices for its quality products in complying with this directive. Also UK has been campaigning for anti-Genetically Modified Foods in retail stores (Keynote, 2011). Moreover, the upper class does not prefer GMO foods and thus the organization has been their “darling.” Finally, the organization trades within the Eurozone where there is political stability and also a strong currency making the business activities of Waitrose not to be tampered with at all.
Economically, UK has not been that stable as far as economic activity is concerned. The global economic meltdown and its aftermath are still being felt today. The years following the 2007/2008 were economic roller-coaster in UK. By 2009, the economic growth declined by -4 leading to low GDP
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