The Talk Argument

Progressive Insurance Ad Rhetorical Analysis When watching tv or scrolling through the internet, it is inevitable that an advertisement for a company will come across on your screen. Numerous companies use this form of advertisement to promote their company due to the large amounts of viewers they will be able to reach. There are also many different approaches when promoting your company. Having a successful ad campaign can make or break the success of your company. Progressive Insurance successfully promotes their company in their “Flo” ad campaign through the use of Pathos, Ethos, and Logos in a comedic matter to appeal to the emotions and logistics of the viewer.

A few other stereotypes that are commonly found that depict the Black community in television, is mother’s who are single, working as a server and raising a few kids. That Black women are always increasingly louder and often more physically violent than White women, often being more sexualized too. In nineteen ninety-six, in the top released movies of the year, it was found that Black women used vulgar language eighty-nine percent more than White women; as well as being more physically violent by fifty-six percent (Entman & Rojecki, 2000).

My mom is the biggest supporter that I have, and Procter and Gamble (P&G) demonstrates this perfectly in their commercial. This commercial was featured during the 2016 Rio Olympics for a universal audience to see. Procter and Gamble put together a tear-jerking, heart warming, incredibly relatable commercial to promote their products and what they stand for as a company. They appeal to everyone who had a mom who supported them in some way and especially target moms who care for their children and want what is best for them. The usage of ethos, logos, pathos, and kairos play a very important role in ensuring their commercial is effective. Rhetorical fallacies are also important to P&G for making a persuasive and effective argument, although that argument may be false. The usage of

Pathos plays a large role in this commercial, as it manipulates the audience’s emotions. Both a juxtaposition and pathos is shown to the audience when the couple begins to fight about bills. Then, Sarah looks at Juan and gives him some Extra Gum. Since the gum brings back good memories, Juan hugs Sarah and everything is okay again. This is appealing to pathos because the rhetor evokes emotions such as sadness and sympathy; the audience is feeling sympathetic due to this conflict in the story. When everything got better again, the audience remembers that every time the gum was exchanged, it had a positive effect for Sarah and Juan. This element works to achieve the rhetor’s purpose by evoking sadness in the audience, and then making the Extra gum by association the “savior” in each situation they encounter. Through their long distance

television advertisement companies, main intention is to captivate the audience in other to purchase their product that they are portraying. In this essay, I will be analyzing these two ads, “Whale” (Old Spice) and “Susan Glenn” (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to pathos. Through this essay I will analyze the rhetorical effects that help bring these commercials to life.

A TV advertisement for baby diapers children claim, "Mommies who love their baby honey bees, buy “The little bee!” This ad uses an appeal to pathos by targeting mothers’ emotional, persuading

In the fast paced world of today, advertisers have to keep up with the times. One of the best ways they do this is through the Got Milk ads. Milk is a part of everyday life and the advertisers for Milk show this through modern tactics and popular celebrities. By putting familiar faces on magazine ads and using interesting T.V. commercials, companies sell their products. The ways in which they sell the products is not by just stating that their product is good, they appeal to the human emotions, ethics and most of all what is logical. There are many ad campaigns out there that strongly target one area, such as your emotions, but the Got Milk advertisers campaign has all three of these factors.

Discrimination has been an issue for a long time now, the difference this time is that people are doing something to change such a terrible problem. One way is that they send out commercials that help people realize just how serious the problem is and how they can fix it. In this commercial they show person after person of different ages and races. The pathos they use here is immense, not only do they include age and race, but who they love, who they worship and who they are. Everyone is judged for something at one point in their

The fact that they used an African American kid in this commercial is highly prejudice. Prejudice is when a negative attitude is felt against an entire group of people (Schaefer 2015). This advertisement gives that image that all African Americans are drug dealing monsters. This type of representation of African Americans has made them look like criminals when that is not always the case and that has led them to be discriminated against. Discrimination is when a group of people is denied the same rights and opportunities because of prejudice (Schaefer 2015). One disturbing fact about this advertisement and the group that was behind making it, Partnership for a drug free America, is that they were funded by over two hundred major American corporations. These types of images that were played on television and backed by so many large companies show that institutional discrimination is a problem in this nation. Institutional discrimination is when a group of people is denied opportunities and their rights are taken away during the normal operations of society.

Words like “help,” “feel,” and “faster,” are used in this ad to subtly make readers believe that NyQuil will cure Mom’s illness quickly when, in fact, they really only say that the products might make her symptoms briefly subside quicker than another indistinct method of treatment. This subtle method of advertisement is actually very common in all types of ads. Another technique used to attract attention of audiences is the adorable image of a mother and daughter playing dress up together. When someone sees this image, they are expected to feel strong, loving emotion for the seemingly deep mother-daughter connection in the photo. This mode of persuasion, pathos, is used to play on the emotions of viewers who see this ad. By using pathos in advertising, advertisers are also showing the main values of a culture.

In addition to all the examples of pathos, they express a lot of ethos in the ad. This is mostly shown through Sarah McLachlan. Not only does McLachlan speech throughout the video in a soothing tone but she is also the one singing “Angels” in the background of the video. They don’t directly say it, but you can tell from the context that Sarah McLachlan is a huge advocate for the BC SPCA company. This is most likely because she is seem sitting on the couch petting a rescued dog and you can hear the sadness and pain in her voice. Sarah McLachlan is a famous person and when people see the commercial and recognize her they will want to help and donate just like she is. Sarah McLachlan is probably a role model to many and a lot of people want to follow in the footsteps of their role model. The people who see this commercial they will trust it because of Sarah McLachlan. The positive to this is that more people will want to donate to BC SPCA.

In the rhetorical analysis that is observed in the PSA, pathos is the most exploited in the majority of these ads. As it graphically exalts the emotions with situations in which the spectator can clearly relate. This announcement in particular considers a dialog between a mother and a student seconds before an accident is caused by texting and driving. The mother questions if the student is aware that it is not in her lane, if she is texting, and requests emphatically that she pay attention to the road because her children are in the car with her. The student responds by justifying her actions but is mortified when she acknowledges what is about to happen. She does not have

I was surprised at this commercial because it 's like GAP was so blatant with their racism. Making the white girls the focal point while two young people of color everywhere it was screaming what passive racism looks like in media today. Things like that make people of color feel worth less than their white counterparts, even at a young age and push that whites can continue to oppress people of color like it 's okay. According to O’Connor “Equally disturbing as the sexism on so many commercials is the racism, even if unintentional” In kids TV ads minorities are sold language attitudes and values it 's almost like they 're showing how people of color should be placed in society and continue the systematic racism, it 's the role they want minorities to play in society. Unconsciously people play out these actions. In the media people of color are placed in roles to support their white counterparts tokenism is what you would call that. Placing people of color in the media to show that they 're here and white people have to deal with them whether they like it or not.

In the 2015 “The Pledge” commercial, the presence of the mother is strongly implied but the parental figure is barely seen in the advertisement. Even when female adults are shown in the commercial, there is no evidence or clear message that they are the mothers of the youth shown, as they are never actually shown with the girls. Yet, there is an implied presence, especially by including the female adults in the commercial; they stand as a symbol of the mother’s approval for American Girl, and as such, gives any mother watching the approval they may need to purchase a doll for their child. With such a minimal use of the mother, this commercial utilizes a very different marketing technique than the old commercial. It relies heavily on the mother understanding the implications it puts forth, rather than speaking directly to the mother. As such, the commercial uses a term known as adjacent attraction in their advertising; adjacent attraction is used in advertising because marketers are able to take “unlike objects that reinforce another’s value, and attach a feel good feeling to a product” (Purac, Lecture 7). It is evident that the message of the

In the scary world which we live in, a child’s protection is the most important thing on most parents minds. With so many alarming things go on, children always need security. The world continues to become more dangerous on a day by day basis. Advertisements often use social groups to target an audience that the company predicts will purchase their product. For example, in this Pampers ad, its anticipated target audience are both mothers of babies, caregivers or parents. This is the target audience because these are the people that are likely to purchase this product, and Pampers thinks they will find the product appealing. Pampers portrays the single mother in the advertisement as protective, and concerned to show that the mother is worried