The Tampa Convention Center Is A Treasure Worth Discovering

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As a meeting planner you’ll love the flexible 600,000 square foot center, a 200,000 square foot exhibit hall, a ballroom that can hold up to 2000 guests, plenty break out rooms and pre-function areas. As an exhibitor you’ll love the fact the facility has been built for convenient load in and load out and the 1200 affordable convenient hotel rooms virtually on your doorstep. As an attendee you’ll love the convenience and choice of the Tampa hotels, the vibrant downtown and the wide range of things to do outside the event such as, going to white sand beaches, theme parks, Tampa Bay Buccaneers football game, Ybor city and the Florida Aquarium. This 1st class facility is built to encourage your event success with just the right mix between…show more content…
The Convention Center decided to use their perfect location to mold their marketing tactics and products which can be seen throughout the case.
1. Show how, through marketing of products, the Tampa Convention Center is one of ten in the nation to make a profit
2. Give in depth looks at each selling point of the center. I.E. Sail Pavilion, Size, Location
3. Emphasize how important their location is for business and how they use it in marketing.
In the tyro stages of this case project our group had no idea into what company we were going to research. We thought of doing the case on the failure of Lehman Brothers however, after lengthy discussions with Dr.Simon we opted not to go for it as it was too bigger firm to analyse for this particular project. We brainstormed for minutes, hours and days and we still couldn’t come up with a practical organization to analyse. After thorough discussions and outside the box thinking we started to come up with intelligent realistic suggestions. The rules for the case stated that you must have someone within the company or entity to give you information in order to facilitate our learning. The rules did not explicitly say we had to know someone prior to starting this creative project therefore we exhausted all of our resources and used it to our advantage.
From there, we split into sub groups

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