The Target Corporation's Mission Statement

1713 WordsJan 29, 20167 Pages
Introduction The Target Corporation’s mission statement is to make their company the most sought after shopping destination by delivering a great guest experience with the most innovated technologies and quality merchandise. Target is the second largest general merchandise retailer in America. Target was founded by George Draper Dayton, in 1902, with the name Goodfellow Dry Goods. In 1903, Mr. Dayton changed the name to The Dayton Compay. Furthermore, the first Target store opened in 1962 in the Minneapolis, Minnesota which became the main headquarters. It grew to be the largest division of the Dayton-Hudson Corporation and was subsequently renamed the Target Corporation in 2000. Target anticipates staying ahead by challenging the company to be the most efficient and intellectual upscale company in the retail industry (Target Corporation, 2016). Company Appearance Target stores are designed to be more attractive than large big-box stores. They have a tendency to have wider aisles, drop ceilings, a more eye-catching presentation of merchandise, and generally cleaner fixtures. Also, Target does not use music in their stores because they strive to deliver a distraction-free shopping environment for their guests. Firearms are not sold or allowed in Target stores which could be a major positive impact (Target Corporation, 2016). Company Merchandise Target sells a wide variety of general merchandise and food through the store and with the use modern technology. Target’s

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