The Target Is You: An Analysis of Hollister's Marketing Strategies

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

Nike and Under Armour are two of the biggest brands in the active wear industry. Fitness goers of all ages and genders are passionate users of their sports gear and athletic clothes. Two print advertisements from Under Armour and Nike will be analyzed based on the way they use goals to captivate the viewers attention and elicit an emotion to persuade the viewer to buy their athletic wear. In a world that is quickly becoming aware of its health problems consumers are becoming more aware of fitness brands and their advertisements. People are taking an active stand in achieving their fitness aspirations and doing so with the best equipment available. Nike’s famous “Just do it” slogan has been a boost for the company’s reputation and notoriety, by setting it a part from other brands. The two advertisements from Nike and Under Armour are representations of current consumer ambitions towards fitness.

Abercrombie & Fitch ANALYSIS REPORT Fundamentals Of Retail Design Group 03 Erik, Herr | I-Chu, Liao | Karan, Shah Kuan-Ling, Tseng | Chen-Hua, Wang ABSTRACT This report intends to analyze the unique brand values, the distinct marketing strategies and the compelling competitive dynamics of Abercrombie & Fitch (A&F), the noted American retailer of casual luxury wear. The purpose of this analysis being to understand the context and motives that drive brand A&F; to draw insights from it‘s past and current strategies and use these to launch a, new sneaker offer‘ within it‘s existing product ensemble. For doing this, we‘ve researched the story of the brand; it‘s original and potential target market, it‘s financial

In Menswear of Nordstrom, they hold a very strong marketing mix. Within their marketing mix, they have product. Men’s wear in Nordstrom has a very large scale of items from mid-tier to high fashion. It consists of more than hundred brands. Some brands are offered exclusively at Nordstrom only for men’s wear, such as Paul Smith lines. The items for men’s wear is quality oriented and mostly British styled. The selection of items are also vary from suits to casual and even sportswear, too. In service side, Nordstrom provides unmatched customer service for men by customizing products and providing tailored services to their needs. They also have service called Trunk Club, which gives fashion direction to men who don’t have time and who don’t

Hollister Co. was founded in 2000 and is based in Los Angeles, California. The company operates as a secondary business for Abercrombie & Fitch Management. The company provides clothing and accessories for men and women. Hollister’s main target consumers are teenagers. Hollister retails its products through a chain of stores in the United States, Canada, and the United Kingdom. They also sell their products online. The marketing strategies that Hollister use to promote their products are by using a logo, a slogan, and informing what their products are pertaining too. Two of the marketing strategies are very effective in attracting consumers while one of the marketing strategies needs more research to be done. Because of Hollister’s well known slogan, attractive logo, and the way they use celebrities to represent their product, this makes them unique compared to other clothing businesses.

Target Corporation has recognized itself as one of the top retailers in the United States market on the basis of excellent service quality, customer experiences, operational excellence, strong financial position, and a wide array of product offerings. Through its high degree of service orientation at physical outlets and adoption of fair business practices, Target Corporation has become the most distinctive retailer in the eyes of its potential customers. Being one of the top-notch retailers in the United States, Target Corporation has to carefully strategize on its business operations and marketing tactics so as to keep itself in the row of competitive brands of the industry.

desirable attributes when a certain genre of music is being played. The type of music played in Hollister stores is generally a mixture of Indie, pop punk and pop. Music affects shopping by motivating mental associations and not by changing emotional state. Customers comprehend a shorter wait-time when they listen to music in the store (Yalch & Spangenberg, 1990). The tempo at the store is perfect for young adults who are experimenting with the latest fashion trends in which Hollister provides them with a wide range of category, with the upbeat tempo and club-like vibe.

HollisterCo is a beach themed clothing company. It was founded in 1922 by Mike Jeffries where back then it was still not a well-known company until the founder of Abercrombie and Fitch takes over it. It offers a wide range of apparel and accessories for men and women which includes logo tees, graphic shirts, tanks, bottom wear and even sleepwear. It also provides colognes, perfume, gloss products, body care products as well as gift cards. (“Short Title”, 2014). Hollister has 51 outlets in 19 different counties. Hollister also enable buyers from other countries to purchase their products through their online store.

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

In this assignment, I have chosen to research Hollister to find out if they are discriminative to customers and in recruiting staff, and if they attract the target market. Hollister is an American brand found on July the 27th, 2000 by Abercrombie & Fitch. They welcomed their first store on July 27th in 2000, Columbus, Ohio.

The purpose of this paper was to observe the consumers of a retail store of my choice; I chose to observe Victoria’s Secret and Targets consumers, because I myself am consumers of those stores quite often, then to analyze the behavior of the consumers of Victoria’s Secret and Target. Victoria’s Secret and Target consumers differ because of the difference in type of retail they offer and sell. Victoria’s Secret consumers know what they are going to be shopping for women and certain needs or wants they are looking to satisfy. Target consumers shop for any age and any gender,

Q7. How has the target audience for IBM’s product and services evolved over time? How have the types of business problems that IBM addresses in their advertising changed?

Being an upscale industry, Abercrombie and Fitch would appear to be a successful corporation. Although the company was once successful for a number of years, it’s apparent that there has been a significant decline in its overall appeal and how much revenue the company acquires each year. With just over 1,000 retail stores in the U.S., Canada, and Europe, Abercrombie and Fitch has thrived to be one of the most avid corporate extensions.

Levi Strauss & Co.’s Women’s wear Division markets several lines of products but their recent introduction of the Women’s 501® jeans have been particularly successful. The marketing strategy for the new product launch was based on studies identifying two consumers Clusters as primary targets. The first consumer group consisted of women whose median age was 25, who had sophisticated tastes and were appreciative of the latest styles, the second group consisted of