The Target Market For The Bioluminescent Jellyfish Daywear Dress Collection

The marketing approach taken by Hudson Bay is that of segment marketing. In a culturally diverse country such as Canada, the only way to satisfy consumer needs as well as maximize profit; would be to appeal to a variety of different groups. Whether it be to different sexual orientations, cultural differences or just personal needs and interest. Hudson Bay demonstrates this by carrying an array of products ranging from formal wear, skin care products, cosmetics, celebrity clothing lines, designer labels and accessories just to name a few varieties. Their target market is mainly young adolescences, men, women and women with children. With the different array of product lines that Hudson Bay carry’s, it almost makes them the ultimate one stop

Fashion is a clear reflection of the social, economic, political and cultural period. More and more people are becoming concerned with their style and more importantly, how it affects their wallet. This mindset has paved the way for the fast fashion industry to flourish. Fast fashion is “clothing [being produced] at increasingly low prices, prices so low that many consumers consider this clothing to be disposable… the clothing equivalent of fast food.” (Claudio) Consumers are so caught up on the fact that they are getting a bargain, that they totally disregard the uncomfortable reality surrounding the dark side of mass-consumer fashion. The fast fashion industry has created a culture of mindless consumerism.

Movies and TV seem to be selling the concept of being cool. Latest trends inspire many parents to buy branded clothes for children. The focus has shifted from personality development to beauty. We are simply creating a generation of fashion victims

Topshop caters to women in the 18-35 year age group. This is a weakness because there is a large market they are not addressing.

Women’s apparel has always been a dominant driving force in the fashion industry due to many factors—passion for style and trends, the variety of assortments offered at retail stores, contributions to the majority of clothing purchases, and the inspiration that comes from the runway shows in major capital cities in the U.S and abroad. In the past few years however, the fashion industry has responded in a positive way to menswear, focusing more on catering to male clientele (WikiAnalysis, 2012).

The website I chose to analyse is the ‘Culture Kings’ official website. The store itself can only be found in Australia, but still is known worldwide for its ‘Famous Street Wear’. Culture kings ships their products internationally, therefore this helps get the culture kings name around. It is a very modern fashioned store, and on the ‘Culture Kings’ website, new apparel and other products is advertised. Famous celebrities often visit the ‘Culture Kings’ store, when they come to Australia. For example, Snoop Dogg, Real Madrid etc. The target audience is of both genders, male and female, generally around 15 years and on because ‘Culture Kings’ sell items that would usually fit on adults. ‘Culture Kings’ also sells items for toddlers and babies as seen along the menu bar in fig.1. ‘Culture Kings’ also host a barbershop in every one of their stores. Although ‘Culture Kings’ is famous for its street wear and its attraction for celebrities, they also host a fine DJ at every store.

The U.S. women’s apparel industry market is mature, given that the average growth rate from 2005 to 2007 was 4.66%. Within the industry, there are 6 categories of clothing in which companies compete: haute couture, designer, bridge, better, moderate, and budget. Each category targets customers with different needs and different price ranges, with haute coutre and designer clothing ranging upwards from $10,000 and moderate

Our target market includes socially and eviromentally awere middle to upper class teenages and young adults, aged 14-25. These are people who see fashion as way to express themselves, to both set them apart from the maintream but also to connect with other like them. In addition, their easy access to information on issue like climate change, pollution, and the exploitation of lower class workes have put pressure on them to become more concious and more resposible shoppers. Since the majority of teenagers and young adults are not awere of the negative aspects of

This target audience do not have a large income but want to be able to buy the latest fashion in market at a low price. Female millennials tend to spend more time in a fashion retail stores and spend signification amount on fashion items (Vermaak & de Klerk, 2016). They have a preference on the design of the store and especially the dressing room. Female millennials prefer dressing rooms that give that have space, have doors instead of curtains for privacy and sufficient lighting (Vermaak & de Klerk, 2016).

I was born during a period of exponentially increasing consumerism in America. In the past two decades, our craving for consumerism has grown. My closet is every expanding as I’m always adding to my wardrobe because there’s something new out, something I’ve saved for, or an irresistible sale. Our dress culture in America is one of mass consumerism, the mindset that you must have it all. This is a result of the idealistic ‘American Dream’. We are marketed to by the fashion industry as a whole, as Americans. Aside from niche markets aimed toward specific races and ethnicities, Stores in America don’t care who you are, as long as you’re shopping in their

Topshop is a one-stop shop for fashion conscious women. It is an innovative, British brand offering a wide product range, that is trend driven at an affordable price. With a target audience of women aged 15 to 30, particularly focusing on students, offering a 10% discount to all students who shop at Topshop.

The purpose of this paper was to observe the consumers of a retail store of my choice; I chose to observe Victoria’s Secret and Targets consumers, because I myself am consumers of those stores quite often, then to analyze the behavior of the consumers of Victoria’s Secret and Target. Victoria’s Secret and Target consumers differ because of the difference in type of retail they offer and sell. Victoria’s Secret consumers know what they are going to be shopping for women and certain needs or wants they are looking to satisfy. Target consumers shop for any age and any gender,

Based on GFE Associates’ 2007 altitudinal research findings, in my opinion, TFC needs to focus on the two fashion-engaged market segments – Fashionistas and Planners/ Shoppers. The “Fashionista” segment most likely consists of TFC’s current audience due to the high-level of interest in fashion. Although this cluster only consists of 15% of U.S. households, this segment yields the highest percentage of net income. The “Planners/Shoppers” cluster may not be as involved in fashion as the Fashionista segment, but still participate in fashion-related activities on a daily basis and holds 35% of U.S. households. Both segments combined yields significantly more in net income than the “Situationalists” and “Basics” cluster groups collectively. (Appendix 3)

The Topshop Corporation is an international fashion retailer, it has over 440 shops all over the world, more than 300 in Britain, which takes more than 50%. For the recent years, the British economy was not very good, so the sell in the mainland was below average. In the age of rapid globalization, technological innovation, population boom, and environmental change, the need of international marketing are pressing. From the topshop international segmentations, we can get the point that the international market has not been fully developed. US, the biggest economic entity in the world, only have four topshop stores, and the second biggest economic entity, China, only have one. This market shares is

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue