The Target Market Of Coca Cola

1. Who is your target market? -My target market is anyone that is energized and athletic from the ages of 7 to 67.

The three major players in the soft drink market are PepsiCo, Inc., the Coca-Cola Company, and the Dr. Pepper Snapple Group (Change Lab Solutions, n.d.). All of them use effective market segmentation to target specific markets. Effective target marketing requires that marketers, segment the market, by identifying and profiling to find a distinct group of buyers who differ in their wants and needs (Kotler & Keller, 2012). They target their specific product to one or more market segments they have identified, and for each target segment establish and communicate the distinctive benefit of the company’s products to position themselves in the market. Coca-Cola and Pepsi-Cola retain the first and second

Coca-Cola is continuously modifying their marketing strategies to maintain relevancy in the Millennial-driven marketplace. Millennials are individuals born between 1977 and 2000 following the introduction of the internet. The technology-dominated age became a norm for this specific generation more so than any of the other generations and it continues to be a central part of the lifestyle today. The former Chief Marketing and Commercial Officer of Coca-Cola, Joe Tripodi,

Coke Zero is Coca-Cola's biggest product launch in 22 years, and primarily targets young adult males. In the U.S.,

       Coke and Pepsi have always been rival beverages for decades. I can remember my teens when most households would divide into two when it came to choosing their choice of drink, especially when going for grocery shopping. Even the advert aired by both brands shows a lot of rivalries between them. When one makes a new product, the other would do everything possible to make something similar or better than the former. Making people, both old and young believe their product is the best. When comparing the two beverages, there’s a major thing we normally notice from their commercials, while Coca-Cola Company uses families and animal in most of their commercial ads relating to peoples society, Pepsi

To identify the target consumers, companies must divide the market into groups with distinct needs and preferences before identifying which segment to target (Kotler & Keller, 2017). The target market for PepsiCo products is the population aged between 13 and 45 years. Since this population mostly comprises of young people, Pepsi sells its products in restaurants, schools, colleges, fast food stores, and other places that this target market frequents.

Coca-Cola is definitely aiming to target a young, male crowd, that are interested in gaming by changing the lifestyle of those playing the game.

The smooth bold refreshing taste as the cold bubbles fizz on your tongue and head down your throat and into your stomach. Coca-Cola is something the average American has drank in his or her lifetime. This has been in part due to the remarkably intelligent advertisements that were made in post 1945 America. While having emphasis on its refreshing cool taste and convenience, these ads created a certain attitude with its audience causing the rise in popularity and sales. During this same time Pepsi was also on the rise competing with Coca- Cola. Both Coke and Pepsi used similar strategies but Coca- Cola gave itself a slight edge through innovative technique and the use of “lifestyle” advertising. Coca- Cola really did create a refreshing beverage but created an ad campaign using refreshing, exciting, and humorous ads that made your mouth water.

            Targeting is the identification of audience to which a product will be marketed. As already noted, the Hispanic population is the initial target market but now also includes the generations X and Y. Teenagers make up a considerable percentage in the marketing activities of Frito Lay especially since they are very particular

When it comes to targeting the current consumer, Coca-Cola finds that their product is most popular among the older crowd (marketing considers as “older” anyone over age 35). (Turner). Some of the most valuable brands in that particular demographic are Coca-Cola, Microsoft, GE, IBM, Starbucks and Apple (Turner). Part of the reason for Coke’s longevity is due to the company becoming, over the years, an icon of American History. Most members of the over-35 demographic possess fond memories of drinking

1996). No doubt Company targeting the whole population in the world, but the young generation is the main target market of the Company and they also want to show the young generation that their products are full of youth and energy. Pendergrast (1993) states that, “The Coca-Cola image is cool and use real seniors which differentiate them from its competitors” while Plummer (1995) states that, “Coke is the name of young, exciting and hip”. Coca-cola Company carefully introduces the Diet products in the market while considering the weaknesses of the brand. Coca-Cola has been using their marketing mix very efficiently to prove their success in business.

“The Coca-Cola Company exists to benefit and refresh everyone”, no matter the gender, religion, age, employment, nationality… Its primary purpose is to discover what consumers want and ensure the constant development of the range of product to meet everyone 's needs and ensure that it offers something for every occasion, at any time of day.

Since 1975 the overall growth rate of soft drink market has been slowing. (Figure_1) As this provides a constraint on new market opportunities, it does not constrict maintaining a similar level of revenue or slightly improving it. As the current consumer market continues to age, it is expected there exists a certain level of retention to Pepsi consumption until a specific age when it is recommended by a doctor not to consume a soft drink. Given Pepsi’s position in terms of product placement within demographics, it holds the youth market when compared with Coke. As growth slows, the youth markets must continually be targeted to maintain the consumption level of Pepsi as new consumers enter the market of soft drink consumption, and other age out of it. This strategy will over a long period of time prove to gain market share of domestic soft drink consumption over Coke, while being offset by a slowing of the overall consumption.

"Coca - Cola" or at all known for a long time the name "Coke" is a drink a couple of people around the world for over 128 years, from the drinks available from the local pharmacy in the city of Atlanta. To this day, the US 's "Coke" is one of the world 's most popular beverages.

Coke Zero is Coca-Cola's biggest product launch in 22 years, and primarily targets young adult males. In the U.S.,