The Target Market Of The Middle Age Older Segment

With the emerging technological innovation, several companies have adopted different marketing techniques to make themselves popular and gain ground in the competitive market space. The use of television commercials has been one of the most utilized technique to disseminate information about products and services that are branded by particular company or organization (Gass and Seiter 23). When one watches television, he or she is always bombarded by several commercials with many marketing messages which are repeated over and over during television commercial breaks. Most of these television commercials utilize several similar persuasive or rhetoric techniques aimed at luring one either to buy, vote, or to otherwise influence him

The structure of Instagram begs for you to make lasting impressions of your values and display the heart and soul of your company. Using motivational or inspiring content is also encouraged to attract Instagram users. The majority of users on Instagram are teens and young adults, your next consumer base. While the older generations will stay loyal to Facebook, many of the younger generations are flocking to Instagram and staying there.

Instagram is a free application that is located on cellphones in the apple store and google play. Instagram is a fun and exciting way to post your life with a lot of pictures. Strolling down my timeline I see people posting thousands of pictures about absolutely nothing or some people that have not posted in ages.

Good advertising messages are especially important for today 's high cost and saturation of advertising medium. Average consumer has access to variety of television channels and radio stations, as well as wide selection of magazines that contain advertisements specifically targeted for the consumer. Countless catalogs, advertising by mail, and a steady stream of other advertising media can be added to traditional methods. Consumers are literally bombarded with advertising messages at home and at work, and on the street. Some customers get tired of all this turmoil advertising. In addition, it causes a big problem for advertisers. It’s becoming too expensive and sometimes difficult to stand out from the crowd.

Advertisements have become more common and can be found in almost all locations in the society; however they vary depending on the content and the medium they use to convey the information. It can be noted that television has become one of the most influential and powerful medium since it gives both visual and hearing attributes. Television is preferred by many organizations among them being Power ads since it gives a leading hand in competition since it basically influences the consumers not because of the unique product qualities but the mode at which the advertisement is made. Advertisement being one of the marketing strategies has to be designed in a way

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

People rarely ever see a commercial with an older adult advertising an everyday product such as cookware or a department store, and if they are, it is almost exclusively a product for the ageing population. Most of the commercials for older adults have to do with medications to help with some disease only common in older people, or creams to get rid of wrinkles, or products for frail seniors who can’t be alone in the house without having a life-altering accident, or even adult diapers. They are either portrayed as being ashamed of their age and looks, or as being so old and sickly that they don’t have time to care about their looks anymore. Neither of these conclusions drawn is accurate for the majority of the older population and it is demeaning for people to believe them to be correct. In all actuality, our aging population is very active in this day and age, and they enjoy a lot of the same activities that we do. Just because they have reached the age of sixty-five does not mean that they are suddenly dead to society and can’t shop, go to the beach, eat candy, or have fun in general, and it is time for our advertising to reflect these truths. The OAMPOA will personally campaign to major advertisers such as Coca-Cola, Target, and other well-known companies to include older adults in more commercials. It is possible for these

Consequently, we can make different kinds of promotion and advertisement. Singles can be attracted by the convenience and crisp taste; young parents by life quality.

The most common type of billboard advertisement you will see in Panama City, Florida is for attorneys who are seeking personal injury and medical malpractice clients. Seafood is the second most common advertisement you will see. Billboards are an effective way to get across a message.

AARP (American Association of Retired People) Magazine has one of the biggest audiences for magazines printed in the United States, with a circulation of 22.8 million. Their primary target audience consists of men and women between the ages of 50 and 75 who are either retired or nearing retirement. AARP’s advertisements greatly reflect their age demographic, as the products being advertised are typical for the baby boomer generation. Examples include easy to type flip phones, heart medication, adult diapers, and easy to climb into bathtubs. The ads promote safety, easy to use products, and easy to purchase products while giving as much information about the product possible on a full page ad.

Instagram can offer you a selection of things to do apart of sharing photos and videos, the user can improve their photos or videos with a variety of filters that the app offer. They can mention someone in a photo or comment, add hashtags to their photos and use Instagram direct, another way to stay connected with your followers but a privately medium of a chat.

        A strong advertisement campaign is dependent on the ability of the advertisement company to successfully attract the target audience. With that in mind, Wendy’s advertisement company for ‘Where’s the Beef?’ clearly targets the 16-40 age demographic of Americans. This is shown through utilization of younger actors that used smartphones, making fun of older people that were handling retro dial phones, and targeting Americans by having the narrator speaking about how Wendy’s beef is made in America. Once the target audience or demographic has been established, then an advertisement company can select the most effective and efficient persuasion methods. The three persuasion methods selected in this paper are being employed to attract the abovementioned demographic.

The average person will watch approximately 2 million commercials throughout their lifetime. In this technologically driven environment, it’s the most effective method of appealing to an intended audience. However, there is a lot more to an advertisement than meets the eye. There are numerous methods being used in order to appeal to the audience. Corporations and businesses focus on rhetorical appeal when it comes to creating a successful advertisement.

The next time slot is the ten a.m. to four p.m. window. The ads aired during this time generally aim to reach the older generation and have to do with aging. Another target is children when they arrive home from school. A commercial that depicts how advertisers target the elder age group is from Coca-Cola, “Older Couple Turn into Adorable Kids.” The appeal is ethos; older people will feel and appear younger after they

Instagram is one of the most widely used mobile sharing app being used nationwide, it provides an outlet for individuals to express themselves. Instagram users utilize all sorts of pictures to show their personality and lifestyles. These people could be narcissist, extroverted, neurotic, or people who enjoy new experiences and have an open mind. It gives them a way to shine and a give a description of their lives. For some individuals, it can be complicated to put words to their feelings, but images help create a visual understanding to different lives and thoughts. Every human being is unique in their on way, the app presents an opportunity to express who they truly are. If someone is an avid traveler, posting pics of