The Task Environmental Factors Of Chatime And Ding Tea

Given the number of products available, the bargaining power of customers in this industry is very high. The two main drivers for customer’s preferences are quality and price, there is no service involved.

the position of market leader in this segment, dominating it by its organization, knowledge of the market and superior business model, focused specifically on online retailing. It is possible, however, that its competitors will invest heavily in the online segment and catch up with the market leader. Furthermore, such trends as slow food and ecological concerns may impact on the company's businesses model. They are particularly strong among the urban, well educated and affluent customers. It is dangerous because they are biggest spenders as well as enthusiastic users of internet and possibilities offered by it. Loosing them may disproportionately hurt company's profits and its market position.

The next P of marketing the paper shall address is price. Successful marketing includes marketing the right product to the right audience at the right price. If the marketing professional knows the target consumer very well, then he/she will be in a strong position to predict and assign a price to such a product. Knowing the target demographic for a new product must include financial and class information as people of different classes have different tastes, different needs, different aesthetic preferences, and different kinds of access to products. (Vargo & Lusch, 2004)

Customers can have a massive impact on how successful a business is, because it’s the customer’s choice as to where they want to spend their money. Tesco and Oxfam customers differ in the way that customers at Tesco will go there as they know exactly what products they will have for sale as they constantly stock those products whereas Oxfam customers

To truly understand the consumer’s needs one must listen to what the consumer wants and desires, it takes very little effort on the part of Company Q to understand the needs of its consumers. The effort we make can be the difference between a store’s success and a store going bankrupt. Insuring that Company Q's stores standout amongst its competitors in the marketplace will help give Company Q a competitive edge.

This paper will discuss the business chosen for the assignment. A mission statement will be developed, setting the business apart from others in the same or similar market. The vision statement will also made, discussing the direction the business wants to take in the future. Other topics such as, principles or values will be discussed. Concluding the paper will analyze the mission and vision statement, and values in guiding the business in a strategic direction. Followed by an evaluation of customers need in giving the competitive advantages.

account for 35 percent of total corporate sales volume and have become the fastest growing category of trade. All three companies sell to this category of trade. This trend is

P3 – Explain how focussing on the customer, by providing good customer, is essential to retailing

Founded in Taiwan in 2003, Chatime is ‘one of the fastest growing’ ‘bubble tea’ franchises. Since its launch into the Australian Market in 2009, Chatime has established over 45 stores. In Australia, Chatime’s marketing and location strategies; primarily focuses on Chinese Australians and positions its franchises in locations with ‘high concentrations of Asian residents’ Today Chatimes master franchisor Charley Zhao is concerned with expanding Chatimes franshises ‘beyond the traditional Asian suburbs’ and into the mainstream Australian market.

Who is the customer and describe – genger , age range, social dempograpic , matical status– type of csutomer business goes for - have 3 factor

The buyers in this sector are a diversified base of individual consumers serving as the end-users. Buyers are not likely to integrate backwards and thus serve solely as direct customers. The population that makes up the consumer base is extremely large and high in concentration. The diversification of the customer population serves as a weak force in the realm of department stores as purchasing intentions and products offered can be considered universal across the industry. Individual buyers do not spend enough to have a significant effect on the industry in consideration of its massive size and total revenue produced.

Growing urban population which is appropriate in growing the customer base among the different population

The bargaining power of customers is high. First of all, the customer size is tremendous globally, which also has an accelerating growth rate in recent years. Customers’ leverage is strengthening as a result of this. Another inevitable factor is that with countless retailors online, there is low switching cost for customers to find other alternative companies that suits their desire to conduct purchases. Moreover, consumers today are more sophisticated. Consumers are less commit to impulsive-buying, yet are more willing to study about product features and evaluate their options before purchasing online. Their purchase pattern can also be hard to learn too.

Today’s customers are more aware and empowered, and have more bargaining power due to the exponential increase in competition – direct, indirect or substitute. In retailing, they want hassle-free shopping, have less time at their disposal to locate the shop and the merchandise and are reluctant to keep waiting. The modern format retail stores are doing their best to anticipate the customer’s demands and are going all out to redesign their store interiors, offer more choices in varieties and assortments, and are giving as many services as feasible.

Knowing Chinese tea culture thoroughly is a wise way for people to explore the Chinese society and culture. As a traditional drink, it has been planted and consumed for over five thousands years. The climate of China is perfect for growing tea, which leads to large quantities and good quality of tea. According to the line diagram, “Dynamics of manufacture of tea in China, thousand tons” there were about 1,200 thousands tons of tea manufactured in 2008, which made China the biggest tea manufacture country in the world. As we can see, tea has a special position in Chinese society. Due to its popularity, Chinese tea gradually raises international interest, and leads China to be a more influential country in the