The Technological Era Of Apple Inc.

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Apple incorporation, previously known as Apple Computer, is a multinational corporation that not only produces personal computers, consumer electronics, computer software, and servers but also a digital distributor of the media content. It has chain of retail stores known as Apple Stores. However, company’s information is summarized below:

Apple is an American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services. Their best-known hardware products are the Mac computers, the iPod, the iPhone smartphone, and the iPad tablet computers. They represent a form of change in this time period, not only because they look good but also because they represent a symbol of social status. Although, they are other products out there, consumers would choose Apple products because they seem more valuable and also due to the fact that they have much more to offer. In our era, Appearances could also play a huge role in choosing the products people buy referring to technology. For example, Apple uses sleek, slim and edgy designs to attract their buyers. Even though some people uses other products, Apple gadgets stand out the

Newell, J., Salmon, C. T., & Chang, S. (2006, December). The hidden history of product placement. Journal of Broadcasting & Electronic Media, 50(4), 575+. Retrieved from

The four parts of this paper will include Apple’s marketing situation in terms of the

Thesis Statement: The Apple Corporation exceeds competing companies in product sales because of the company’s high recognition as a top selling brand, along with the dependability of its product and the technological innovations it consistently provides for consumers.

Apple is “the world’s most colorful company,” Linzmayer, Owen . Apple Confidential 2.0. 1st. San Francisco, CA: No Starch Press, 2004. When looking at its meager beginnings Apple’s influence on the media could only be described as unique. Their product, style, and overall beliefs make the Apple Corporation a multi-billion dollar company with a general appeal for all ages. It is getting harder and harder to be an individual, so with Apple you can “rise above the norm” and be unique. Recently, this unique corporation has taken the media by storm, with their new line of products. Right along side these new products are a full line of new commercials to go along with them. These new commercials spawned from years of creative marketing done on

With the monumental success of the iPod, Apple expanded in this industry by becoming one of the largest purchasers of flash memory in the world. There was also the development of complementary products lines such as headphones, docking stations, cases, etc. Though Apple was already superior to competitors, nothing gave them a bigger advantage than the creation of Apple’s iTunes store. After its launch in 2003, sales shot up to 733,000 units and continued to explode (Yoffie & Kim, 2010). Customers thoroughly enjoyed the ease of use as well as music selection allowing iTunes to sell 10 billion songs and become world’s largest music catalog.

Technology is a contemporary artefact, which is constantly evolving in our modern day world. There has been an increase of companies appointed to sell innovative technology to hungry consumers. Apple, a multi- billion-dollar industry has contributed largely to the reconstructed views society has placed on technology. Doing so by crafting a range of products, such as mobile phones, desktop computers, laptops, tablets and portable music devices that are each ingenious, practical, and sleek in design. The ability for these products to undertake a range of functions has thus attracted a large scope of audiences and consequently changed the way in which we live.

The apple brand in recent history has been held synonymously by its supporters as quality, innovation, sleekness, and, reliability. It is currently ranked by Interbrand, as the number one most valuable brand globally. It is important to look at the history of the brand to see how it has evolved and how it’s stayed the same. In 1977 Apple produced the apple II; the first user friendly personal computer that integrated color graphics and a keyboard. Apple has tried to maintain this “user friendly” ambiance around their products since with varied success. In recent history, from 1997 to the present Apple has been the “innovation” brand. They have maintained the user friendly company image while trying to integrate cutting

Owners of the famous iPod who selected the APPLE© product for its stylish design who are already accustomed to building their play lists and enjoying them anywhere and everywhere; this segment is considerably well-off -financially speaking- as the price of iPod is relatively higher than other MP3 players available on the market back in 2003; However, to be noted: not all iPod owners are very computer friendly or broadband owners, but, they have a high brand loyalty to APPLE© and they are quite keen on showing off their prized new toy (iPod) this segment is probably the most valuable to APPLE© as they create a lot of PR

The alarm clock rings and its time to go for a jog and get the morning routine off to a good start. After my morning jog I take a shower while listening to my favorite high-energy-time-to-wake-up music. The weather channel says it is going to be a rainy morning, so I grab my umbrella and head for the door. During the car ride I toggle between the news and my French audio lessons. All of these events are done through the use of a little device that seems to be everywhere you look. For the past years we have seen how APPLE Computers Inc. has not only introduced the Ipod into the market for music players, but created the new must have pop icon. The following is a brief analysis of the product life cycle of iPods.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.

Apple Inc. is known for their innovative products, combining user-friendly technology and elegant design, Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun, unique, and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software that even novices can learn. IPod backed by music-driven advertising, the player with the white ear buds immediately became the product of choice for many consumers. Newer models such as the iPod Nano and the iPod Touch have continued the