The Technological Evolution Of The Media Industry

The power of media has evolved so much over the last century and the technologies are getting more and more advanced. Long time ago, there were paper-based media such as books, magazines, newspapers, flyers and pamphlets. Then radios, TVs and motion pictures came to reality bringing media messages in real time to the people. Nowadays, it advances to a higher level, with the help of the internet, the media has expanded itself through the social media. And undoubtedly it has controlled the society indirectly and it is not stopping any time soon. Thus, it has made an impact in the mass society in a way that many people depends on the media for their daily activities, such as checking the phone for missed calls or new e-mails, checking

Digital technology is programmed in the machine legible setup. Digital media is preserved, modified, distributed, viewed, and created on the digital electronic devices and it represents any media that is a machine-readable format. From the Internet to MTV, digital media has provided the tool to facilitate expression that is unimaginable. Phones, security, data, lighting, video, and audio if not on the digital platform they are heading in that direction. Combined with personal computing and the internet, digital media has caused massive disruptions in politics, commerce, education, entertainment, journalism, and publishing. Digital media also poses challenges to intellectual property laws and copyright laws. It is also often about the print media, for instance, magazines, daily papers, published books, and other conventional or simple media, for example, sound tape films or pictures. Videos, games, digital photos; PC programming and database; sites and site pages entailing digital sound, databases, and social networking, for example, eBooks and maps, are all samples of digital

Jenkins talks about how the consumption of media products is a collective process, in other words, the collective intelligence is seen as an alternative source of media power. He describes how within popular culture, the collective meaning making is shaping and changing the ways religion, education, laws, politics, advertising and how the military operate (4). Jenkins discusses a process called “convergence of modes”, he explains that media and communication are becoming interconnected like the telephone and television.

Mass media is the technology through which people communicate. As the society changes, various aspects change including mass media communication. Traditionally, people used to communicate using various means like sending messengers. However, the way people send and receive messages has changed in the last century and the process has improved. (Turner, 2015). One can identify that various communities have changed communication techniques because of the options available. The purpose of this paper is to discuss the mass media development in the last century.

“Over the last two decades, our view of mass media communication in modern society has been extensively reconfigured by the “new media” applications stemming from the rollout of digital technologies. In so many different ways, the digital media has come to be seen as the definitive technology of our times. The powerful combination of mechanical calculation, electronics, binary code and human language system touches us in almost every aspect of life” (Athique, 2013). Media in general plays the main role in our lives as a main source of any kind of information. As long as times are changing the ways of learning, reading and sourcing information are changing as well. From the 19th and particularly from the Web 2.0 (starting from the year 2000) the main role of sourcing started occupied by digital media. The term ‘Web 2.0’ came into use after 2004 conference. Web 2.0 suggest second generation of technologies and represent ideas of participation and interactivity, the sharing of data, content, and platforms, encouragement of innovation through such sharing and networking, with software (Gorman and McLean,2009). Examples include blogging, podcasting, forums, wikis and various open source initiatives.At the beginning the main ways of ‘informing’ and learning were only available through publishing media (books, newspapers, journals), later on, radio (1895), (Briggs, 2011), have been added to these sources, then television (1925), (Bellis, 2015), and finally internet

Utilizing the new sensation of technological media, with its instant projection to a broader audience base, can be both advantageous and unfavorable. As media is frequently updating

As times are changing, knowledge and information are also changing. With that, the development of motion picture complexity has changed the film industry by a continuing technological evolution. It is evident that films have changed significantly over the last 100 years. The intricacy of filmmaking technology has rapidly progressed, allowing creative potential for filmmakers. Films are often due to technological advances, or even to reintroduce a classic story. Some examples of films that have been remade include Scarface (1932), remade in 1983, and The Magnificent Seven (1960), remade in 1998. King Kong (1933) is another example of a film that has been remade. The remake, King Kong (2005), directed by Peter Jackson, shows technological

“Media change does not necessarily result in equilibrium. It sometimes creates more than it destroys. Sometimes, it is the other way around. We must be careful in praising or condemning because the future may hold surprises for us” (Postman 29). Media critic Neil Postman published those words in 1985 in his book, Amusing Ourselves to Death: Public Discourse in the Age of Show Business. Yet, as we find ourselves in 2015, his insight seems written for today. In our age where society is still elusively trying to grasp and figure out what place new media and technology hold within our lives, and where debating the merits and flaws of an increasingly technological society seems to be a hot-button issue, Postman had already commented on such

3. Flew, T. (2008). New Media An Introduction. South Melbourne. 3rd Edition. South Melbourne: Oxford University Press.

In recent years our society is seeing first hand the evolution of new media. From the inception of the Internet, what followed was a whirlwind of progress in

Media is all around us and individuals seek gratifications from using it, “In the era of mediatization, the vision of what the media do with audiences and what

In the contemporary times with the advent of the internet, the high technology mass media also known as new age media has come into

According to Jenkins ‘Convergence Culture: Where Old and New Media Collide’, It spectacles that the entertainment industry has taken the advantage of harnessing ‘New Media’ on traditional formats by focussing on the logistics and practices. This evidently helps to increase the popularity and the availability of audience participation through the use of updated technology. This is denoted through old technological formats via applying new interactive media to heighten the participation for numerous audiences. For instance, back in the day many industries i.e. entertainment had to depend on broadcasting and radio for the viewers to receive their audio or visual content. To do these industries had to send out signals globally through a large transmitter so that people can receive their content. Transmitting these signals

An impressive push to extend intellectual property by the entertainment industry may result in the development of new technologies and revolution in the way people watch TV, access information at home, experience interactive TV. But at what cost?

Old media like broadcasting, print, and film created a consumer culture in the public. Participants would consume the media they could find, and that was the extent of their engagement with a piece of media. But during the digital age, participatory culture has exploded. Participatory culture is a concept coined by Henry Jenkins where consumers take part in both the consumption and the production of media. The advent of computers facilitates a low barrier of entry for creation of digital media and its propagation. With the availability of personal computers and consumer level software to manipulate media as well as the popularity of the internet to spread content, fans have become more engaged with the media they consume. In turn, participants can create forms of that media that comment and expand upon the original content. Participants who used to only consume media now have the avenues to become producers of media. In this essay, I will explore participatory culture through the lense of Lev Manovich’s Five Principles of New Media: Numerical Representation, Modularity, Automation, Variability, and Transcoding.